Catherine was 15 and her brother, David, was 16 when they started myYearBook in 2005. Showing the true colors of an entrepreneur, they identified a problem and created a solution: they were flipping through their school yearbook and wanted a way to better get to know people. So, they created “Facebook for high school”. Her older brother Geoff was actually already a successful internet entrepreneur, so he financed his younger siblings’ startup.
myYearbook ideally connects friends together online, similar to a lot of social media now, and then keeps them connected. It can also make users new friends and network you with potential employers. In contrast to Facebook, this site had more of an emphasis on connecting you to new people instead of just befriending people you already know.
In 2008, myYearbook was the fastest-growing social networking site in the United States. It had more than 11 million members with 40,000 more joining every day. And, in 2011, it boasted $17 million raised in financing, more than 20 million members, 1.2 billion monthly page views, and $20 million in revenue.
