Author Archive for Rebekah Fry

United by Blue

Founded in 2010, United by Blue is a Philadelphia based company that produces responsible & durable goods with a mission to keep the beautiful outdoors clean and ready for life’s next adventure.

“We believe that every living creature is united by the blue of our world’s oceans and waterways and we all have the responsibility to protect them.”

UBB uses only sustainable materials to make each product while donating their time to environmental action with each purchase.  “For every product sold, UBB removes one pound of trash from oceans and waterways through company organized and hosted cleanups.”

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Located in Old City, Philadelphia, they “use re-purposed materials…creat[ing] a space that mixes [their] complete line of apparel and accessories with a full-fledged coffeehouse serving up some of the city’s finest organic coffee and food.”

Their brand mainly focuses on producing outdoor apparel that will withstand continuous adventure. “We’re inspired by the go-getters, the landscape around the waters we clean, and a really good cup of pour over coffee.”

In the everyday clutter, for-profit businesses must stand above the competition.  United by Blue captured the essence of putting a twist on the common retailer.  I’m inspired by their mission to make the world a better place through sustainable materials.  The millennial generation loves supporting causes and identifying with products, companies, organizations, etc. who contribute more than the banality of the everyday.  These young entrepreneurs desire to not only share their passion for sustainable goods, but also give back to our community and earth.    With countless other one-for-one businesses, UBB promises to support not just monetarily, but by giving their time as well.

To learn more about their company please visit http://unitedbyblue.com/pages/about-us.

#bluemovement

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artifact uprising.

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In Maya Angelou’s autobiography, I Know Why the Caged Bird Sings, she writes, “There is no greater agony than bearing an untold story.”

Jenna and Matthew Walker, co-founders of Artifact Uprising, would agree.  Born from their desire to cultivate tangible story-telling, Artifact Uprising (a “design-your-own” photo book and photo goods business) required a great deal of perseverance, creativity, and a dash of serendipity.

In 2004, after pondering her recent desire to learn the art of photography, Jenna happened upon a discarded, yet intact, camera and lenses.  After recovering from her complete astonishment, she took the blessed opportunity and soon fell in love with photography.

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“We worked as professional photographers for 8 years–making permanence of experiences that move minds and hearts. As one click of the shutter turned to another turned to hundreds of thousands of photos, we realized our documented lives were sitting on our phones and computers with no true place to live on. It’s something we kept coming back to–‘What are we leaving behind?’”

The Walkers wanted to create an authentic business design that would allow each customer to share his/her life in a unique and sustainable fashion.

“Somehow – with a kind of serendipity much like finding that first camera – doors opened where there might have otherwise been dead ends. Sometimes the world whispers ‘Stay the course.’ And that we did.”

Like many entrepreneurs preceding them, Jenna and Matthew had to persevere in the face of failure, pivot, create, and redesign.  They added products, features, and employees which has culminated into their own beautiful story.

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From basement to business, Artifact Uprising is a poster child for the entrepreneurial mind.

If you would like to read the full story and or browse their wonderfully crafted products, please visit their website: https://www.artifactuprising.com

Creativity. Community. Authenticity.

The Forager

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(V.) to wander in search of.  Growing up as an architect’s daughter, I gained an early appreciation and love for aesthetically pleasing composition, form, etc – a simple joy in beautifully crafted design.   In a recent conversation with Grove City College past student Delaney Kochan, I was made aware of a new publication venture, with which she is currently working, The Forager. Officially launching this fall, The Forager is a self-proclaimed “lifestyle brand dedicated to creativity, art, & design.  Based upon the concept of foraging & rooted in communal creativity.”

Upon further research, I discovered that The Forager is an online publication looking to future print endeavors.   With its minimalist, elegant, and clean branding, it offers a beautiful viewing space with thought provoking content.

forager2Daniel Pink, in his book A Whole New Mind, addresses the importance of good design stating, “Cultivating a design sensibility can make our small planet a better place for us all.”  The Forager not only grasps this concept but puts great effort into effectively communicating it to its readers.

The publication world is littered with countless periodicals; many of them not worth a second glace.  The Forager, however, seems to combat the clutter by appealing to our design sense and society’s need for substantial subject matter.  It also understands the technological age and is publishing first via the internet before moving into print form.

The publication’s focus on “communal creativity” is another innovative aspect as it understands the millennial generation’s need for community and participation.   Our individualistic society is becoming more and more integrated as people realize the benefit of collaboration; or as Steven Johnson writes, “high-density liquid networks makes it easier for innovation to happen.”

The Forager, and those working to ensure its success, inspire me as I look toward future career options.  It combines multiple communicative forms in one beautifully crafted package- appealing to my interests and passions.  In a world where left brained professions often garner the most profit, I find it hard to justify my dreams.  But when individuals like those who work for The Forager break through those barriers, my hope is renewed.

I am sincerely looking forward to the first publication and I hope you spend a moment discovering The Forager as well!

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http://www.theforagr.com/

http://instagram.com/theforagr

 

Square One Coffee

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Coffee shops are all the rage these days.  I dare say that every town has at least one…if not multiple brick walled and wooden tabled coffee serving establishments. Lancaster, PA is not unique in this way. It boasts well over ten shops in the city alone with others scattered across the county.

So what makes Square One Café rise above the rest? -their “passion for coffee and a belief that people matter.”  This simple yet succinct motto motivates the high quality and innovative experience that Square One gives to each customer.  It is not simply a coffee shop but a space that encourages discussion and cultivates community.  It provides both indoor and outdoor seating (the back patio is a vision from a storybook) and rotating local artwork.

Each barista is trained through the Specialty Coffee Association of America and is happy to answer any questions regarding their work, coffee, roasting, etc.  Square One also offers certification through SCAA for those interested in taking classes.

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They currently have two locations (Lancaster & Philadelphia) and serve/sell “high-end specialty coffee that is sourced ethically and sustainably.”  The shop also writes a blog, post videos, and has recently participated in a film entitled A Film About Coffee.

What inspires me about this little nook on Duke Street is its ability to reach beyond its four walls and into the hearts of its customers.  Whether it is their consistent and contagious joy, stellar interactive web design, or social media presence, Square One strives to achieve excellence in all areas.

They continually pivot and innovate through their shop design, merchandise, courses, training, expansion, etc.  They have become more than a coffee shop and instead, an experience – one that transcends a ceramic mug.  So if you happen to visit Lancaster in the near future, please stop by Square One Coffee; you are certainly in for a treat!

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Living and Active

PW2“For the word of God is living and active, sharper than any two-edged sword, piercing to the division of soul and of spirit, of joints and of marrow, and discerning the thoughts and intentions of the heart.”  Hebrews 4:12

Living and active.  Aaron House, twenty-nine year old actor, had a vison.   He saw a need to reignite passion for the Word of God in the heart of the Church.  As one who learns script lines and performs them day in and day out, he begun to invest his talent in scripture memorization.  Soon he rallied a team of actors/actresses to memorized passages and dramatically perform them for churches, events, camps, etc.

In 2007, the wheels begun to turn for the formation of a small non-profit theater ministry called Piercing Word.

“All we do it take the scripture, divide it into lines, and put it on the stage.  We don’t add anything to it.  We speak the Word and the Word alone.”  -Aaron House.

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(click here to see the Daniel trailer)

Piercing Word holds a special place in my heart as I was able to team up with them this past summer as their Media and Marketing Intern.  It was a joy to see the immense growth of the ministry and genuine love for the Lord displayed by all those involved.

Their position is not one of groundbreaking innovation, but rather a dire need in today’s culture.   Scripture is cross-denominational and, therefore, Piercing Word can deeply impact all walks of faith.  In addition to their performances, PW hosts summer theatre camps for middle/high school students and encourages everyone to begin committing scripture to memory as well.

As the ministry expands, they have been able to hire new staff in order to increase the number and quality of their performances.  I continue to be inspired by their passion, vision, and love for God’s children.  The Word of God is indeed living and Piercing Word strives to demonstrate that truth to all.

www.piercingword.org

Not Just a T-shirt

walk in love.T.J. Mousetis wanted to go to Russia.  But travel was expensive and fundraising a trying task.  So in lieu of sending letters, Mousetis bought one hundred blue t-shirts and had the phrase “walk in love” printed on the front.  His plan:  sell the shirts and use the profits toward the trip.   Not only did he garner unexpected positive interest, but his passion for design and entrepreneurship sparked.

Soon walk in love., a Lancaster, PA based clothing store “dedicated to selling well-designed, high quality products with a positive and inspiring message,” was born.  Mousetis took a simple idea, graphic t-shirts, and developed a business that empowered the individual through their positive messages.

Mousetis’ wife, Brooke Courtney, partnered her natural light photography company with the store to promote their merchandise through photographing local models and friends for the company’s campaigns and look books.  Soon posters, advertisements, and marketing pieces featured everyday Lancastrian people in well-crafted walk in love. clothing.

The millennial generation is often characterized by its deep need for identification.  Walk in love. has offered not only clothing that spreads a positive, Christian based message, but has also contributed to the furthering of Lancaster’s community through creating a company of which the people can be a part.

Walk in love. continues to grow and flex as they expand their store base and variety of products sold.  Their fresh, slightly hipster, and all together fun outlook on design sets them apart from other stores.   Each member of the executive team integrates his or her various talents within the business (photography, videography, design, entrepreneurial minds, etc.)  Walk in love. also remains a great example of the redemptive use of social media as it has sprung up rapidly, promoting through their website, instagram, and twitter.

What started with a simple mission trip fundraiser has become a great entrepreneurial success story.  But please do not take only my word for it, visit their website at http://shopwalkinlove.com/ to learn more!