The concept of HummViewer was invented by John Creed, fueled by his fascination for hummingbirds that he has had ever since he was a boy. Spending summers at his family’s cabin in Colorado, he saw them all the time on his porch. He also saw the beautiful close ups in nature documentaries and wanted to recreate the experience in real life for himself. So he created the HummVeiwer, which is basically a mask with hummingbird feeders attached to the front of it, the bird will fly right up and start eating the nectar out of the feeders right in front of your face.
This idea caught my attention because of just how ridiculous it is. Never in my wildest imagination would I have thought up of this idea and I am sure that there is a very small market of people willing to spend money on this. However, that is what makes the idea so special. John found something that he is truly passionate about, and no matter how ridiculous it might seem he persevered and invented something from that passion. Ultimately, he was able to end up on Shark Tank and pitch this idea, so he has already been able to have some success. John Creed and the HummViewer teaches me the importance of pursuing passion, no matter how interesting or niche that might be. It also teaches me that with time and effort, anything has the potential to work and become a business.