Author Archive for grossmanlj21

Brian Chesky and Airbnb: Providing Cereal and Homes to Rent

Brian Chesky - Airbnb NewsroomBrian Chesky created Airbnb in his own house, supplying an Airbed and Breakfast to guests for only $80 a night. Being unemployed, this allowed him and Joe Gebbia to pay for their rent. Chesky believed the idea of Airbnb could evolve into a digital platform. After launching it the first time, he and Gebbia noticed it struggled to gain trust and traction. Chesky has publicly shared this was a stressful time for him. He remembers having a binder full of credit cards, an enormous amount of debt, and trouble attracting investors. During the Democrat National Convention in Denver, however, Airbnb started to gain success. This was mainly because a level of trust existed between Obama supporters opening up their homes for other Obama supporters.

As bookings started coming in, Gebbia and Chesky contemplated what their hosts should provide for breakfast. They decided on their own branded cereal: Obama O’s and Cap’n McCains, which were the two presidential candidates at the time. Chesky contacted a variety of cereal companies, including Kellogg’s and General Mills. Yet, they were uninterested. To improvise, Chesky and Gebbia bootstrapped the cereal by handling the designs, supplies, and logistics independently. This endeavor had decent success, amassing $30,000 for Airbnb.

The climax of Airbnb’s beginning was their first round of funding from Y Combinator: an incubator that provides mentorship and financial support for early startups. Since then, Airbnb has grown to become a $100 billion-dollar company. When sharing his story, Chesky confesses this success did not come easy. Many people told him Airbnb was the worst idea ever. Chesky has said:

We had really smart, credible people out their telling us “No.” Had we listen to them, there might not be Airbnb today.

Airbnb shows how an entrepreneur must be flexible, persevere, and learn from failure. If an entrepreneur neglects these attitudes, their business may not last.

Sources


https://getpaidforyourpad.com/blog/the-airbnb-founder-story/

https://www.businessinsider.com/airbnb-ceo-brian-chesky-30-billion-startup-2016-8

Anthony Casalena, Founder of Squarespace

Squarespace Founder Is A Billionaire Ahead Of Direct ListingAnthony Casalena founded Squarespace after noticing the difficulties of building a website. He was a web designer himself, having a familiarity with technologies such as HTML, Java, and CSS. He thought he could make the process more accessible, enabling anyone to make their own website. While being a student at the University of Maryland, Casalena started building Squarespace. It started as and still is, a drag-and-drop website builder.

Casalena’s beginnings as an entrepreneur are similar to that of Mark Zuckerburg. Both started technology startups in college and gained considerable success. Like Facebook, Casalena has led Squarespace to gain a large following and even a place on the stock market. Squarespace has allowed thousands of businesses to build their own website, eCommerce stores, and blogs. To date, Squarespace is hosting over a million websites. This makes it one of the largest website platforms in its industry.

A unique feature of Squarespace is its pre-built designs and all-in-one solutions. Although there are competitors that operate similarly, Squarespace websites are distinctive. Animations and colors are minimalistic. They can also be implemented rather quickly. Previously, building your own website led to a poorly poor product. Squarespace has enhanced this process, allowing users to more beautiful and complete designs. Casalena has mentioned this, stating:

I believe that minimalism is a process. It’s not an aesthetic. It’s not black and white. It’s the thoughtfulness that goes into creating these things.

More recently, Casalena is working on expanding Squarespace by acquiring other startups. The most notable acquisitions by Squarespace have been Tock, a reservation application, and Acuity, a scheduling utility. This shows Squarespace’s goal of making an all-in-all tool for business owners and their online presence.

Overall, Casalena shows how a business can take on multiple markets, have humble beginnings, and be known for its design.

Sources


https://tracxn.com/d/acquisitions/acquisitionsbySquarespace

https://www.forbes.com/sites/denizcam/2021/04/20/squarespace-founder-is-a-billionaire-ahead-of-direct-listing/

Miracle Olatunji: Helping Students Discover their Passion

The evolution of OpportuniMe, and founder Miracle Olatunji - Technical.ly DelawareMiracle Olatunji is the founder of an OpportuniMe, a platform to connect high schools with opportunities for career development. She started it as a high school student. Olatunji created OpporuntiMe because she wanted to “democratize the process of helping people find opportunities.” Though she knew such programs existed, they were typically too obscure to discover. Olatunji gained her passion for OpportuniMe when she participated in the University of Delaware’s Diamond Challenge. This competition allowed her to see the power of entrepreneurship and how it can be used to instigate fruitful change. Olatunji wanted to start OpportuniMe as soon and as simple as possible; hence, it began as a newsletter. She is now working towards a website that will provide even more resources.

Olatunji is an admirer of social entrepreneurship. As such, she is working on another project called MIRACLE. Although MIRACLE is her first name, each letter represents something unique: Making Impacts, Raising Awareness, and Creating Learning Experiences. She states, “The vision is to create this organization, and under the umbrella of the organization would be social enterprises that meet the goal of creating and launching social ventures that empower, enlighten and educate people.”

Olatunji’s mission for students is clear: discover your passion, execute, and make a difference. She also wants young entrepreneurs to be ambitious, refusing to let their age or background limit them. Olatunji tries to encourage this by adopting Steven Johnson’s idea of a “liquid network,” which permits ideas to collide, connect, and evolve. This idea is evident in her effort to connect students with mentorship and other entrepreneurs. In a Forbes article, she shared: “You can’t really take an idea off the ground without collaborating with people and having mentors.”

Clearly, Olatunji values social entrepreneurship. Her investment in students shows her appreciation of guidance and how anyone, regardless of their age, can be innovative.

https://youtu.be/Hk-XjgRFlvw

Sources


https://www.forbes.com/sites/samanthaharrington/2018/01/16/how-high-school-founder-miracle-olatunji-is-democratizing-opportunity/?sh=706d2fcb2154

The evolution of OpportuniMe, and founder Miracle Olatunji

Guillermo Rauch: Making the Web Faster

Guillermo Raunch is the founder of Vercel, a hosting company for web applications. Raunch’s desire is to make the web faster and streamline development. These two features rarely intersect. Typically, complex technology and skills are required to make a fast website. Through Vercel, Raunch has eased this process. With only a couple of clicks, someone can deploy their site, make it globally available, and optimized.Loupe 2019: Guillermo Rauch on Merging Design and Developement - YouTube This idea of simplicity is very new and unique. Some companies find it concerning. Others, however, are embracing it. They see the benefit of letting another company maintain their infrastructure so they can focus on their business. Facebook, McDonald’s, The Washington Post, Uber, and Tripadvisor are examples of companies that work with Vercel. Raunch also wants to make the development process more collaborative. This can be seen in the Vercel dashboard, which allows teams to see what others are working on and view previews of the changes.

Vercel Company Profile: Valuation & Investors | PitchBookUnlike other companies, Raunch believes anyone should be able to host a site for free. As such, Vercel offers a free tier that allows customers to host unlimited sites within reasonable limits. Paid plans are based on the number of team members a company has. This pricing is perfect for big companies and startups alike. It is also competitive with other platforms. Many have moved their sites to Vercel because of this reason alone. Another attractive feature is Vercel’s global network, which allows customers to distribute their website across the world within seconds. This is a particularly interesting innovation. Before, companies had to choose a single location for their servers. Vercel’s technology allows for multiple locations, each being optimized, updated, and maintained automatically.

Rauch has had quite a journey, both as an entrepreneur and as a person. To learn English, he read software manuals. At age eleven, he taught himself web development and started remote contracting work. Most of Raunch’s success, however, derives from Vercel. With his leadership, he has been able to gain 15 investors and $163 million in funding.

Sources:


https://www.businessinsider.com/vercel-zeit-pitch-deck-21-million-accel-github-ceo-2020-4

https://www.gv.com/news/vercel-founder-guillermo-rauch/

Matthew Mullenweg, Founder of WordPress

Matt MullenwegMatthew Mullenweg is the founder of WordPress, a popular blogging and website platform used by one-third of the internet. Although WordPress is a free product, Mullenweg has still been able to create a thriving business. Mullenweg, being a blogger himself, saw a lack of free blogging platforms. He previously used b2/cafelog, which was free but outdated. Upon seeing this problem, the idea of WordPress was born. Mullenweg, alongside Mike Little, took the codebase of b2/cafelog and began the first version of WordPress in 2003. As other blogging platforms increased their pricing, consumers began looking for alternatives. Many flocked to WordPress because it was free and highly customizable. Once WordPress started to grow, Mullenweg added new features that would attract even more users. Examples include forums, moderation, spam prevention, and themes.

Although WordPress gained massive adoption, Mullenweg did not have a way to gain revenue. Eventually, he created Automattic: a for-profit company that now oversees WordPress. Automattic is a collection of different subsidiaries; however, their most prominent is a premium version of WordPress. They will host your blog, ensure it is secured, maintained, and fast. Automattic also owns various paid extensions for  WordPress. A big one is WooCommerce, which allows WordPress sites to have e-commerce capabilities. It is used by a variety of companies that wish to have an online storefront that is feature-rich and customizable. By introducing these innovations, Mullenweg began to attract companies from all industries to move their sites to WordPress.

Mullenweg has also been innovative in how he runs his business. For many years, he has chosen to operate remotely. Even with 1,747 employees, Automattic continues to be remote first. Mullenweg believes this strategy allows for better productivity and cultivation of talent. He has previously stated:

“It’s one of my life missions to have more companies be distributed. It’s good for the environment. It’s good for opportunity. It’s good for the economy.”

Clearly, Mullenweg has proven himself to be a capable entrepreneur that is able to adapt and innovate. His practice of running a remote business has inspired others to do the same, especially amid the recent pandemic.


Sources:

https://www.yourtechstory.com/2018/08/24/matt-mullenweg-founder-ceo-wordpress/

https://www.nytimes.com/2020/07/12/business/matt-mullenweg-automattic-corner-office.html

https://ma.tt/about/

Carl Pei: Creator of Revolutionary Tech Brands

OnePlus co-founder Carl Pei confirms he has left the company | TechCrunch

Carl Pei

Carl Pei co-founded Oneplus, a young cell phone company driven by their slogan: “Never settle.” Although the idea of the smartphone is nothing new, Pei innovated by creating an enthusiast brand. He focused greatly on pricing and quality. Essentially, Pei removed the middleman and used his own e-commerce platform. Another innovation Pei pursued was investing capital into his product instead of marketing. In a Business Insider interview, he explained:

It’s more genuine and efficient to make a good product and have your customers spread the word instead of spending on banners and TV ads. That’s what we’ve always bet on.

OnePlus 1 - Technical Specification - OnePlus (United States)

The first Oneplus phone

Through these strategies, Oneplus has been able to offer premium phones affordable for most people. In addition to accessibility, Pei is driven by community, design, and feedback.  These ideals made his customers feel valued. Oneplus, as a result, grew exponentially. In one year of its first product, the company sold almost 1 million units. Popularity was so high that customers were competing for inventory.

Although Pei gained early success, massive adoption for Oneplus was difficult. The brand primarily attracted technology enthusiasts, offered a single product, and faced a competitive industry. Eventually, Pei pivoted by expanding Oneplus’s offerings. They now provide different tiers of phones, earbuds, and smartwatches. This change, however, caused many to believe Oneplus is more motivated by money than their community.

As of October 2020, Pei left Oneplus to start a new company called NOTHING. NOTHING is similar to Oneplus in that it is branded for enthusiasts. They also seem to care more about their customers than revenue, at least for now. Their only product is a pair of wireless earbuds. Unlike competitors, NOTHING has implemented noise cancellation and 34 hours of battery life for only $99. Support for Pei’s new venture has also been strong, even though he has done little marketing.

Pei’s entrepreneurial story shows how innovation can take many shapes and forms. Although he did not invent the smartphone or wireless earbuds, his products are unique in that they took a different approach. This shows how an entrepreneur can be innovative through their process, application, and action.

 


Sources:

https://www.businessinsider.com/a-28-year-old-dropout-has-allegedly-made-the-worlds-best-smartphone-2018-8

https://techcrunch.com/2021/07/06/nothing-founder-carl-pei-on-ear-1-and-building-a-hardware-startup-from-scratch/

https://www.youtube.com/watch?v=9EOAEWC9hJ4