Author Archive for HangliterTA19

Spotify

Posted by HangliterTA19 
· Sunday, November 29th, 2020 
· 2 Comments

Spotify was founded in Stockholm, Sweden by Daniel Ek and Martin Lorentzon. Spotify was developed in 2006 in response to the growing piracy problem that the music industry was facing. Two years after developing the software they launched and made music free for people who only had to listen to advertisements every so often. Ek and Lorentzon realized that there was no way to prevent pirating music with the way it was being sold at the moment, so they found a way to give the listener all the music they wanted, while compensating the artists.

Spotify grew rapidly and became known as the number one name in music. Spotify’s main rival, Apple Music, came into the market in 2015 and also launched a pay per month subscription to listen to music. Spotify was designed as a platform to listen to music, but has adapted and molded into different areas. Spotify has linked up with different services, like Hulu and Showtime, for linked subscriptions.

Spotify has innovated and adapted to stay ahead of its competitors. It started as a solution for people pirating music, and innovated and changed into the largest name in music. Spotify succeeds because of the relationship that they build with the users, building community playlists and events.

2 Comments
Categories : Music

Travis Scott

Posted by HangliterTA19 
· Friday, November 13th, 2020 
· 4 Comments

Travis Scott is a secular rapper who grew up in Houston, Texas. Scott comes from a family of musicians and started playing the drums at three years old and continued to learn more and more about music as he grew up. Scott attended the University off Texas in San Antonio until he dropped out to focus and pursue his dream career. Travis Scott’s music started getting a lot of intention and suddenly, he was one of the most popular rappers. Scott’s story however, doesn’t end there and it hasn’t been a simple world of success with music. He showed an entrepreneurial spirit and mind with how he branded himself.

Travis Scott is very famous for his music, but he has used that popularity to expand into other areas of earning revenue and popularity. Scott has done several collaborations with Nike, designing shoes and clothes that have become sought after and very expensive on the resell market. His shoe designs have been super unique, even for Nike. Scott took a classic Jordan Retro 1 high and made the swoosh bigger, but then flipped it backwards and people fell in love with it.

Fortnite took the gaming world by storm and Travis Scott realized this so he seized an opportunity and performed a virtual concert in the game for more than 12 million viewers. This concert in the game was completely free, but Scott made a fortune off of his merchandise line where he collaborated with Fortnite.

Finally Scott also did a collaboration with McDonald’s and created a $6 meal. Scott was able to reach a much younger market with this meal and attract new listeners to his music. McDonald’s chief marketing officer Morgan Flatley said, “His ability to kind of see where culture is going and have a hand in where culture is going is really unique.” Travis Scott has time and again showed an entrepreneurial trait of always being able to adapt and find new ways to make money and attract new consumers to his brand.

4 Comments
Categories : Apparel/Accessories, Male Entrepreneurs, Music, Sneakers, Social Impact

ASRV

Posted by HangliterTA19 
· Sunday, November 8th, 2020 
· 2 Comments

ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.

Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.

ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.

2 Comments
Categories : Clothing, eCommerce, Fashion, Fitness, Uncategorized

Garrett Gee Snapchat Guru

Posted by HangliterTA19 
· Thursday, October 8th, 2020 
· 3 Comments

Garrett Gee, now 30 years old, sold his snap business to Snapchat for $54 million. When Gee was younger he had a smartphone and used a scan app which scanned UPC barcodes used to purchase retail products. Gee hated the app however, and decided to delete it. Gee searched for a better scan app that was more user friendly but couldn’t find one. Gee decided then at the Brigham Young University that he was going to make his own app that scanned Mobile QR and Barcode scanners called, “Scan.”

After a massive success with the app he decided to make a company with his classmate called Scan Inc. In two years they raised $8 million and upgraded the apps features and adapted it to customer requests. By 2012 Scan had been downloaded over 25 million times and generating $60,000 per month. In 2014 they decided to sell the Scan app for $54 million to Snapchat.

Gee has a very creative personality and loves to explore, these traits played a key role in him being able to solve a problem that a lot of people didn’t see. Almost everything on his list of things starts with the word, “creating,” I believe he succeeded the way he did because of this personality. Today Gee is traveling the world with his wife and three kids, while still not touching the $54 million in their bank account.

3 Comments
Categories : App, Technology

Khan Academy- Salman Khan

Posted by HangliterTA19 
· Monday, September 28th, 2020 
· 3 Comments

 

In 2004 Salman Khan, a millennial entrepreneur, began remotely tutoring his cousin whom was lacking behind in one of her subjects. Khan started by tutoring her through phone calls and texts, but migrated to using Yahoo Doodle, a device that allows him to draw and demonstrate how to work through problems. His cousin, Nadia, improved dramatically in class, so much so that the tutoring grew into several cousins. This created a problem though, Khan didn’t have enough time to do his job then go and tutor each cousin individually. Khan adapted, he decided to make recorded videos and post them on Youtube so that his cousins could go on whenever worked best for them and watch and learn.

Khan’s videos started becoming a hit, people from all over the world were trying to get outside help on their subjects and his videos explained everything clearly. Khan realized that there was some potential with this business idea, and Khan Academy was born. He decided to get off of Youtube, and create his own website and nonprofit learning platform. The videos helping any age with almost any subject, explaining it step by step so that anyone could understand. Khan recognized that there was a problem in teaching and decided to make tutoring an easy task for the student. They are able to get ahead and get different views on how to solve the problems because of this idea. Khan has delivered world class education to anyone, anywhere.

3 Comments
Categories : Academia, Education

Six Figure Reseller

Posted by HangliterTA19 
· Monday, September 14th, 2020 
· 1 Comment

Jose Ortiz was an average worker going from job to job trying to find a fit, but he realized he didn’t want to work for someone. Ortiz preceded to look on eBay for items he could potentially sell. From his research Ortiz kept seeing a pair of shoes (Just Don x Air Jordan 2) that retailed for $350 that was selling for $1,000 every hour. Ortiz recognized that there was a market for sneaker reselling and he decided to buy a different pair of shoes for $190, and immediately sold them for $300. Ortiz continued in this market and had great success through getting every sought after drop possible and selling them for a finders fee on the resell market. Ortiz made six figures in one year of reselling and decided to help others succeed like he did.

Ortiz starting a business on top of his resell that helped others succeed. He started a website called Six Figure Sneakerhead where people could look for advice on how to make a living on sneaker reselling. Ortiz also wrote a couple books such as, “10k Per Month Sneaker Workbook,” the “2019 Supreme Resale Bible,” and “Hypemaster Playbook.” These books branched out from just sneaker resale into streetwear as well. Ortiz has helped countless people to make a living off of sneaker resell and he has made a hefty profit from his success in the resell market, and in the educational market.

Jose Ortiz never settled, instead he decided to make a living in an unconventional way. On top of that, Ortiz didn’t just stop after making money in one area, he pursued other areas where he could expand his business and help others. Ortiz found a better way to make a living and provided the blueprints for others to do the same.

1 Comment
Categories : Sneakers