Author Archive for Ethan Hayward

We’ve all Been Cheating off of Andrew Sutherland for Years

Student’s run on Quizlet. The title doesn’t exactly reflect Sutherland’s heart for the product he founded but conveys the origins the flashcard flipping and sharing web and mobile app. As a junior in high school, Sutherland wanted to do better on a French test, so tackled this seemingly unsolvable problem with a group of friends once for us all.

With origins so humble and familiar, it’s startling that Quizlet has grown into a small company that helps tens of millions of students representing all ages prepare for their tests. That 15-year-old who aced  French test brought his brilliant solution with him to MIT where it eventually became the small San Francisco company it is today.

Sutherland demonstrates that “nailing the problem” is what’s most important when growing an idea into a business. Quizlet remains focused on serving as many students as possible with a largely free software solution. Sutherland gave up the reigns of Quizlet to a new CEO a few years ago while staying on as CTO. Relenting your control on your business may be what’s best if you want your product to continue solving the problem serves to solve.

Today, Quizlet’s mission statement is to help students practice and master whatever they’re learning while providing students and teachers with the ability to create their own content for learning and teaching.

 

Soylent thought about food so you don’t have to.

Rob Rhinehart demonstrates that no cultural construct or product is safe from being re-imagined and innovated by an Entrepreneur. His victim? The traditional meal.

You may not be convinced at first, but have you ever missed a meal? Eaten something you regretted in while under the effects of hunger? While everyone recognizes this problem, they may not see it as something that could even be solved. Rob Rhinehart thought differently. 

By introducing a meal supplement to the market, Soylent simplifies the lives of people who just don’t think about food. Even if that doesn’t describe you, Soylent’s ingredients may change your mind.

With plant based protein, 21 slow burning fats and 26 different vitamins and minerals, this meal replacement fills your food void in a smarter way than fast food or other animal based replacments.

Soylent’s innovation doesn’t stop with remagining meals but extends to the food industry at large. Rhinehart started with an idea to serve customers and ended up impacting the environment of food products on the way.

Earth’s population will reach 9.7 billion by 2050, and feeding that many people will require a 70% increase in food production.* With 38% of land already used for agriculture** and 41 million people in America alone struggling with food insecurity, finding solutions to our food access concerns cannot be ignored.

For those reasons, here at Soylent, we want to change the way people look at food. That’s why we are pro-science and pro-GMO. GMOs are a safe, economic option for sustainable food production, they cut down on food waste, time spent growing food, and resources used.

You can read more about what Soylent is, where to get it and why to drink it on their website. 

 

HANDSHAKE – the story behind these CSO emails we get so often.

Handshake Logo

Whether you’re a Freshman or a Senior, you are definitely used to getting emails from the Career Service Office badgering you to sign up for Handshake. What’s so special about this company Grove City partners with?

Handshake’s mission is pretty relevant to anyone in this class since their expressed purpose is to help all students find meaningful careers.

This mission stems from their belief that talent is distributed evenly but opportunity is not. This problem frustrated Garrett Lord and a few of his classmates back in 2013, so they set out on a road trip to interview other college students frustrated by the unlevel playing field.  Their hypothesis was confirmed by these inquiries and today they’ve accumulated $34 million dollars since moving their offices to San Francisco.

Today Handshake connects 300k+ employers with 14 million+ students.

Even in the age of LinkedIn’s dominance, a young entrepreneur was able to design a solution to a problem he saw in the way people like him looked for the work they would find meaningful.

 

Joe Gebbia: Human Centered Design and The Process of Ideation

Entrepreneurs are easy to mystify but at their core, they serve their customers by seeing the world and the problems in it clearly. Discovering a groundbreaking idea is a task of seeing. Seeing the day to day frustrations and problems. Seeing solutions is just recognizing how to improve the way human beings live their lives.

Joe Gebbia is one of the most influential entrepreneurs and designers today. As a millennial, his achievements in cofounding Airbnb set him apart as an innovator. Airbnb may seem like a brilliant idea to some because of its explosive growth and disruption of the overnight housing and tourism industries. But Joe would disagree with that perspective. In his Ted presentation 2 years ago, he didn’t describe unique marketing tactics or groundbreaking discoveries that lead to his success.

We didn’t invent anything new.Hospitality has been around forever.There’s been many other websites like ours.So, why did ours eventually take off?Luck and timing aside,I’ve learned that you can take the components of trust,and you can design for that.Design can overcome our most deeply rootedstranger-danger bias.And that’s amazing to me. It blows my mind. – Joe Gebbia, Ted2016

Entrepreneurs don’t have to reinvent to wheel. The best ones find out how to imagine a world where we can improve the way we do what we already try to do.

Alberto Altamirano: How CityFlag is connecting citizens to build smarter cities.

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Whitney Wolfe Helps You Find Your Honey On Bumble

Just a few years ago, finding love on the internet would be about as risky as it was embarrassing. “What makes you so desperate?” many asked.  But today, US online dating boasts annual revenues of over 3 billion that continue to climb. Clearly, there’s a strong market in streamlining the connections we make with strangers we find attractive. Perhaps the anonymity and scalability a Tinder profile provides became one of the most exciting changes to dating our culture has ever entertained.

Whitney Wolfe was hired as a marketer for Tinder. There she innovated ways to reach and saturate new markets of bachelors and bachelorettes. After leaving Tinder following bouts of online abuse, sexual discrimination, and a lawsuit, she founded Bumble. All before her 25th birthday.

Bumble Logo

 

After leaving behind the trauma of online abuse and with the encouragement of an early investor, Wolfe resolved to change the culture of an abusive online dating culture. In an interview for an NPR program, Wolfe succinctly frames the problem current dating platforms left unaddressed.

“Men are raised from very early age to be the go-getter in a heterosexual relationship. Go get her. Go make the move, right? And women, on the flipside, are trained to play hard to get. So here you’re telling men to be overtly aggressive, and here you’re telling women to be the inverse of that. And so now you’re training two human beings to act in opposite directions of each other. And so what you do when you do that is you set both up for failure”     – Whitney Wolfe, How I Built ThisBumble

To remedy this, Bumble withholds all connections until the female user permits the male to start messaging. If you’re interested in hearing more about how this app has accumulated 28 million downloads since it’s launch in 2014, read or listen to the interview linked above. Wolfe is a fantastic example of how a well-framed problem with a brilliant solution delivered can propel an entrepreneur to be worth as much as 250 million.