Founded in 2010, Instagram quickly became a massive hit with the public. After 2 years Systrom and Krieger decided to sell to Facebook for $1 billion. Instagram also beat the Social media giant (Facebook) in the amount of time it took to reach 50 million users (Instagram took 19 months, while Facebook took 2 years). Currently there are 1 billion active users on Instagram every month, 20 times more than it was about 7 years ago.

At 21 years old, David Karp created a social media platform with short-form blogs, personalizing their themes, and just having a safe space to be themselves and find others with the same interests. He also made it to where people couldn’t directly post a comment, but could re-blog something and add a caption to it for their followers to see. He wanted a safe place for people to be themselves and found a way to make that happen, without inhibiting the companies performance overall.