Spotify was co-founded by the current CEO Daniel Ek. Spotify is a music streaming service used by more than 150 million people, 70 million are payed subscribers. Ek owns nearly 9% of the shares in the company still today. Him and his business partner Martin Lorentzon founded the company in 2006 in Sweden, and launched there product in 2008. Spotify has managed to remain current in a society of continually changing media.