Winning medals in the Winter Olympics, X Games, and ESPY Awards apparently does not keep Shaun White satisfied and needed to find another way to use his passion for snowboarding. He found his next big break with his business, Air + Style. White wanted to bring something to a mass audience that everyone can experience so he connected music and snowboarding to create this thrilling atmosphere where people can attend music festivals and watch professional snowboarders throw some sick tricks in the air. The festivals are not just in the United States, but all over the world. Some of his locations for Air +Style have been Innsbruck, Beijing, and LA. At these locations there are many people that come to watch all the entertainment that is hosted and feel as if they are at the Winter Olympics because of the 16 story snowboard jump.
White not only saw music and snowboarding as a way to build his entrepreneurial ideas , but he took off with his own clothing business called WHT SPACE. This clothing line is suited for men and can be found in Macy stores. Why call it WHT SPACE? According to Shaun White…
“You know, the white space—referring to the blank space on the floor plan, as well as the position in the market. I got so sick of hearing that, and I remember just thinking, if the white space is so important, why don’t we just name the brand after it? No one told us how to do the marketing or what clothes we needed to make. We are just showing it how it is. I’ve been wanting to do something different for awhile now. So we did just that. Welcome to WHT SPACE” – S.W