Maxx Yung claims that entrepreneurship is about selling a passion. In his scholarship award winning essay, Yung writes about the badminton racket stringing services he provides. This simply started with his high school team, and has spread across the New York City and Long Island regions. What makes him different than any other professional? He has the equipment, and he’s gained the expertise. Maxx Yung has established himself by offering a lower price point, even when he could be charging two times what he does. Why? Because he cares so much about badminton, he wants to make it more easily accessible to everyone. THAT is truly what he’s selling.