Ten-year-old Amelia Milton, in Scotland, started the soap business Smelleez at quite a young age. She started it at seven as part of a school competition and then expanded it to where it is now, selling soaps across Scotland.
This young girl exhibits some of the key elements of entrepreneurship in her business. When asked why she was choosing soap, she said “because everyone needs it.” This exhibits the idea of finding a problem, people need to bathe, and creating a solution, giving them soap.
The company has begun expanding through contacts in a Perthshire company that helps new businesses to expand. They have also moved their facilities into an outbuilding as opposed to the kitchen of their home.