Back in 2010, David Gilboa founded the innovative eyewear e-commerce company Warby Parker with his Wharton Business School buddies Neil Blumenthal, Andrew Hunt, and Jeffrey Raider. Since then, the brand has sold over a half a million frames. What sets this company apart is the added value it gives to the customers. Us millenials connect with this company because of its charitable aspect, every pair that is bought, one pair of glasses is donated to a needy person. This is appealing and tugs at the heartstrings of those who want a pair of glasses but also wish to make the world a better place. Warby Parker satisfies both of those desires and that is where they went right in creating this company.
As Gilboa said, “I think the best businesses are always thinking about not ‘how much margin can we squeeze out of our customers’ but ‘how can we provide more value to our customers’.” Who wouldn’t want to buy from a company who believes that?