The 14-year-old boy, Caleb Nelson, overheard his father contemplating ideas to draw more visitors downtown. His father is a real estate agent and hotel owner in Utah. Caleb came up with the idea of a pedicab service and pitched it to his father. After much convincing his father agreed and invested in two pedicabs for $10,000. Caleb gathered employees (his friends) and received training to learn how to properly drive and operate the vehicles. His business started by providing rides opening night for the Utah Shakespeare Festival. Most rides were from the hotel room or venue to customers’ cars. Caleb’s clever business idea added another element to downtown Cedar City. His idea encouraged people to tour and enjoy the city. His business has been booming ever since and instead of charging a flat rate, tips are encouraged. Caleb’s business, Romeo Rickshaws, is now a flourishing tourist attraction.