With the help of her dad, Kiowa Kavovit, 7, pitched Boo Boo Goo, on Shark Tank. Their idea consists of a liquid bandage that comes in various colors and skin tones. Kiowa said she didn’t like how band-aids fell off all the time and how they were uncomfortable to remove. Although liquid band-aids already exist, Kiowa’s father explained how this is an entirely new, waterproof formula, not to mention how it comes in a variety of colors.
Though most of the sharks felt that there was too much competition, they did manage to secure a deal consisting of a $100,000 investment for 25% of the company (contingent on obtaining a patent) . The plan would be to license this product to the existing players who already have a decent share of the market with the distribution channels in place.
The best part of this episode was the encouragement given by Lori Greiner. She told Kiowa to “keep thinking of things…you’re so young right now, you can set the world on fire with more and more ideas. It only takes one to become successful.”
Additionally, her father commented that “We feel that the more entrepreneurially-minded kids are from the outset, the better the chances that they’ll try out their ideas when they’re young, [which] will just give them more freedom in their lives later.”