Author Archive for Leah Morris

Nano Foldable Crutch — James Bryan Camacho

Entrepreneurs are much like inventors. Where their mind goes, innovation follows. James Bryan Camacho is a great example of an entrepreneur who sought purpose with his invention of foldable crutches. As a Polio survivor, Camacho understands the daily struggles of crutches. They’re awkward and bulky. An uncomfortable occurrence on a plane was the beginning of Camacho’s new idea. A flight attendant tried to find a space for his crutches, but she could not find one. So, she ended up wrapping them in packaging tape. This event inspired the idea of his Nano Foldable Crutch that could easily be folded and unfolded quickly with just a push of a button.

Some people say that “entrepreneurs” just like to reinvent the wheel. In reality, most entrepreneurs improve upon existing ideas. In this case, Camacho did not reinvent crutches but reformed them. He thought to himself, “how could I make this better?”. Crutches were not effortlessly portable before Camacho came along.

Camacho often mentions how difficult it is to be a young inventor. With lack of experience, there is so much to learn and many mistakes to be made. Many of these entrepreneurs, like Camacho, start broke and unemployed. It’s not about the resources or intelligence one has. Camacho claims that his grit is the reason that he was able to impact the world. He emphasizes passion and resilience through times of adversity.

Ideally, an entrepreneur should never be willing to give up. By this standard, Camacho is a great role model for anyone who is aspiring to be an entrepreneur.

Bo+Tee — Claire Henderson

   In 2020, Bo+Tee was founded by Claire Henderson and Mike Branney. Long before the launch of the brand, they were sellers on eBay. Their profits were donated to charities for children living in poverty across southeast Asia. The same sense of mission and purpose carried over to the businesses they established later.  

   With 18.9K followers on Instagram, Henderson has been recognized for her considerable influence on the public eye. In her posts, she often describes the gratitude she feels for her loving family and supporters. What sets her apart from many entrepreneurs is her thankful attitude towards every moment in her entrepreneurial career. As owner of OhPolly, Bo+Tee, and NeenaSwim, there inevitably have been some mistakes made. One significant drawback for the team of OhPolly was when one of their suppliers stole £30,000 from them. In response to this pivotal moment, Henderson reassures, “the key is not to quit, every successful person hasn’t quit.” Henderson sees terrible times such as these as opportunities to obtain wisdom.  

   Owning three brands, having a family to care for, and a name to live up to, Henderson has to concentrate on numerous things all at once. Her ability to multitask and dedicate time to each aspect of life is truly an exemplary trait for an entrepreneur to have. The capability of managing three businesses all at once is not common, and for Henderson, it also wasn’t natural. She eases into her increasing task load. Success does not happen overnight. Slow progress does eventually build up to something substantial. What any entrepreneur can learn from her is to start small and to see every moment as an opportunity for growth. 

Claire Henderson on Instagram: "I started looking for the good things and now I see good things all around me ☀️"

GHOST® – Ryan Hughes

When Ryan Hughes was young, he suffered with a lack of body positivity. His skinny frame upset him, which led him to the weight room. At age 15, Hughes joined his first gym. Since then, he has been consistently working on himself and his overall fitness. Now, he is a well-established pro bodybuilder and fitness model.

Hughes has the “origin” story that many people can relate to. His goal is to share his journey and inspire others to also take the initiative in improving themselves. His mission is made possible through his brand, GHOST®. Founded in 2016, GHOST® quickly became one of the top brands in the industry. Authenticity is the main component that sets it apart from competitors. Co-Creator, Dan Lourenco, calls GHOST®, “the first lifestyle sports nutrition brand”. Up to the release of their business, all focus was directed towards a niche group of people—bodybuilders. Hughes believes that his brand should be inclusive and accessible to everyone.

Hughes often speaks about his experiences as an entrepreneur. He states, “. . . the funny thing about entrepreneurship and success in a lot of ways is you don’t start something like this or go on this journey as an entrepreneur for success. You do it out of pure passion for what you’re doing.” Passion is an entrepreneurial trait that is usually overlooked. A customer is unlikely to buy from a seller who exhibits no interest in the product they’re advertising.

As a loyal customer of GHOST®, I find their business model to be refreshing. There are plenty of organizations trying to sell their fake version of fitness to the public. I see GHOST® as a brand like no other. I believe that their products are meant to be real for real people with real needs. Now, knowing more about the creators behind GHOST®, I have more respect for the business. Hughes is an empathetical entrepreneur. He knows struggle and aspires to help others in their battles too. He is also knowledgeable about the needs of his customers. At the end of the day, the customers want a product that tastes good. That’s why 99% of their efforts are put towards creating the best possible flavors. Hughes has a truly great sense of what to prioritize. He is an example of the quintessential entrepreneur.

Grey Bandit – Courtney & Lindsey Glasser

     Alongside her two other siblings, Courtney Glasser founded the well-known clothing company, Grey Bandit. As triplets, the three siblings were a “power trio” in the sense that they each had strengths in their own separate areas—all crucial to the success of their startup. In a Podcast, Courtney stated that she specialized in understanding Grey Bandit’s market. She was knowledgeable about social media and understanding customer behavior. Lindsey considered herself a strong “people-person” and took care of relations. As for Robert, he took charge of warehousing and inventory. All three of them were exemplary in their own areas. Even though they served separate roles, their functions all contributed to one large machine—that being their business. 

     Grey Bandit did not start as a multi-million-dollar business. It all started with their mother. She, too, was an entrepreneur. As their role model, her successes became an inspiration for her children. Courtney and Lindsey demonstrated that same entrepreneurial passion in their early years. In 8th grade, the girls began selling t-shirts and progressed to shorts in 9th grade. They received plenty of encouragement in school, which the girls claim was a great motivator for their largest project, Grey Bandit. 

     Within just one year of the launch, Grey Bandit reached nearly 60,000 followers. The girls attest this success to the investments they made back into the business, which were the Instagram influencers they paid to promote their brand. On average, every post from these influencers would result in 150 more followers for the company. The growth was exponential. 

     What remains admirable about these young entrepreneurs is the social impact they had on the world. Profit, although a benefit, was not the purpose of the platform. Their purpose was to break the stigma that is often associated with mental illness. There was a deeper message involved in their business. In their Ride The Wave Collection, 30% of any item purchased would be donated to several mental health organizations they supported. Not only were Courtney, Lindsey, and Robert great entrepreneurial thinkers, but they were also determined action takers. The important takeaway from their business is to act on your ideas and be willing to ask for help in fields outside your expertise. 

 

Spotify – Daniel Ek

Daniel Ek was bound to be great since his youth. At just 13 years of age, he started coding and developing websites. This hobby of his eventually became the building blocks of what would become known as Spotify. 

Like most entrepreneurs, Ek first discovered a particular problem in need of solving. There was a need to address the issue of piracy. Most music streaming sites struggled to stay within the law. Ek sought to work out a way for listeners to listen freely while still satisfying the demands of artists. 

 What made Ek stand out as an entrepreneur was his unique ability to adapt. He stated that his model has changed often, in response to the feedback he has received from his team and users. Ek once wrote, “One of the most underrated skills we have in our society is listening . . .”. Ek’s goal has been to be the best listener he can be.  

Ek’s self-driven behavior contributed to Spotify’s success story. Now, Spotify has been renowned for being the “best music streaming service”. More than 551 million users across 184 regions around the world have chosen Spotify as their music platform, which indicates that Spotify designated their audience’s enjoyment as main priority. 

How to Get Playlisted on Spotify (2023) — In-Depth Guide — Prescription  Music PR

 

Christian Guzman

At 19, Christian Guzman started his YouTube channel to share his passion for fitness with the world. About three years later, Guzman launched his gym wear brand Alphalete and documented the company’s progress through his vlogs. Now, at age 30, Guzman has incurred over 100 million dollars in revenue through his athletic apparel brand.

Most people would settle for such profit, but he chose to continue working on his craft. Guzman went on to launch Up Energy Drinks. Despite some initial struggles with copyright infringement, his product proved successful after making some adjustments to his brand.

Guzman has consistently refined his products to improve their quality. Alphalete’s designers spend months perfecting their tailor-made products for every launch, and Guzman has been there to contribute to each one. His need to refine his products originated from his mentality in fitness. At the gym, he looked for as many ways as possible to improve himself. His natural desire for advancement has led him to pursue his passion. And, his self-motivated behavior pushed his brands and YouTube channel to success.

This Christian Guzman Workout Is Great For That Shredded Physique

Josh Gander

Josh Gander - Founder - Elevated Faith | LinkedIn

Across the campus of Grove City College, many students can be seen wearing apparel from a popular Christian clothing company called Elevated Faith. Josh Gander is the entrepreneurial mind behind the company. In high school, Gander started with managing marketing campaigns for over 25 brands. The knowledge he obtained through his experiences helped him during his startup in 2015. The jewelry/apparel line would exponentially grow in the next few years. Gander explains, “My real passion is sharing the Gospel and making disciples. That’s what drives me.” Gander has also made mention of some struggles he has endured in the past and how those trials have helped him relate to others with those same difficulties. Through it all, Gander has persisted to serve God and his mission.

In the Elevated Faith website, a timeline can be found that lists all of the significant, pivotal moments in the brand’s progression. Time and determination was necessary for these events to have occurred. Clearly, Gander has something all entrepreneurs should have to be great: a drive. He wanted to reach as many people as possible. Success doesn’t settle, and Gander hasn’t either.

Selena Gomez

Selena Gomez–a celebrity most renowned for her acting and singing–took on the role of an entrepreneur in 2020 with her makeup line, Rare Beauty. The launch occurred a month prior to the start of COVID-19 lockdowns—just before the universal decline of mental health. Gomez saw a growing need in society, so she chose to focus her brand on improving mental health and self-love.

Selena Gomez Says She Created Rare Beauty 'for Everyone' Her drive to meet this need stemmed from her personal struggles with bipolar disorder, and her strife was not in vain. Her past fueled her passion for making Rare Beauty more than just a makeup brand. Gomez sought to create a warm and inviting community for people to find self-acceptance in. The most notable principle Gomez applied to her entrepreneurial venture was to find the right opportunity. A problem had arisen and she was determined to make her brand a part of the solution.

Any aspiring entrepreneur can learn from Gomez that their passion needs to be obvious to consumers. Customers are more willing to trust a brand that goes above and beyond to solve their needs than a brand that does the bare minimum.

PHOTO: RARE BEAUTY