Meet Evan Hafer, the Green Beret turned CEO of Black Rifle Coffee Company. Deployed in Iraq, Evan’s love for a robust cup of coffee led to the founding of Black Rifle Coffee in 2014, disrupting the industry with bold blends and a mission to support veterans.
Evan’s military background instilled discipline, crucial for overcoming entrepreneurial challenges. Named after the AR-15 rifle, the brand signifies a commitment to veterans and first responders.
Black Rifle Coffee’s dedication to quality is evident in global bean sourcing, delivering a rich experience from light to dark blends.
Beyond coffee, Evan actively supports veterans, fostering community and social responsibility. As the brand grows, it becomes more than a coffee supplier—a movement celebrating freedom, patriotism, and entrepreneurial spirit. Evan’s story inspires, proving that with passion, perseverance, and a good cup of coffee, bold ideas can thrive.