Justin Wetherill built a multi-million dollar business out of his bedroom in Orlando, FL. What started out as a simple problem – a broken iPhone screen – turned into an idea that Justin developed into uBreakiFix, which is now an international franchise operation.
After working as a staff accountant for a few months out of college, Justin quickly realized that he didn’t want to be stuck behind a desk for the rest of his life. He and his friend David Reiff tried their hand at a few different business ideas, including an online custom t-shirt business and a custom gaming computer business. Neither of them picked up much traction though. It wasn’t until Justin dropped his iPhone 3G and broke the screen that the idea for uBreakiFix was born. Not wanting to pay $200 to have the phone fixed by Apple, Justin ordered some parts online and decided to learn how to do it himself – and proceeded to break his phone even worse. But that didn’t stop him. He went on to buy a bunch of broken phones on eBay and learned how to fix them through trial and error. David built a website to advertise their services. For $79.99 you could mail in your phone and they would fix it and mail it back. The business took off, and they quickly realized that customers wanted same-day repairs, so they opened up a storefront. In the first month, they made $18,000 in revenue and $28,000 the second month – Justin quit his job in the third month.
The business expanded from one store to two quickly. Justin would hire and train his friends and paid them $10 an hour with a deal that if they worked hard for six months, they could own a store. Within three years, uBreakiFix went from zero to 47 corporate stores and a revenue of $27 million. Currently about 15% of the stores are owned by former employees.
Justin’s story shows that entrepreneurship is a lot of trial and error and learning to get back on your feet when something goes wrong. It’s also about accepting risk – the reason why his company was able to grow so fast was because they put almost all the revenue back into the company, betting on the fact that their idea would be successful.
To read more about Justin’s story, see this interview with him in Forbes.