Author Archive for Ashley Ostrowski

Caine’s Arcade

Caine's Arcade | A boy's cardboard arcade that inspired ...On a hot LA summer day in 2012, nine-year-old Caine started working at his father’s used auto parts store. While working there, Caine noticed that there were a lot of empty boxes in the back room that weren’t being used. He decided that it would be fun to make arcade games out of them. He set up the games in his father’s shop and began charging people a nickel to play them. He used his old toys, which were mostly hot wheels, and some toys that he bought at the dollar store.

Caine used arcade tickets that came out of a ticket slot- just like a real arcade. His business grew and eventually, it took up the whole store. Caine’s pricing system was simple. He said, “For one dollar, you get four turns. For two dollars, you get a fun pass. A fun pass gives you 500 turns.”

Because his father’s shop is located on an industrial street, initially Caine didn’t have any customers. Then on one fateful day, Nirvan Mullick visited the auto parts shop to buy a new door handle for his car. He met Caine and decided to try out his arcade. He bought a fun pass. He was impressed that Caine made his own games with simple materials that he found around the shop. For example, Caine was able to make a claw machine using just a string and a hook. Though Caine hadn’t had a single customer before Mullick, he didn’t give up. He kept making games and looking for new ways to improve the arcade.

A few weeks after playing, Mullick came back and asked if he could make a documentary on Caine’s arcade. To bring in some more customers, Mullick advertised a flash mob at Caine’s Arcade on Facebook. The page went viral, gaining over 23,000 fans. It continued to grow and ended up making the front page of Reddit. On the day of the event, NBC news showed up, along with a whole crowd of people, all calling out “We came to play.”

After the documentary was released, Caine had the arcade open every Saturday for all his new customers. Though Caine later decided to retire from the arcade when he turned 11, his arcade was not forgotten. Mullick created a college fund for Caine, and viewers raised $240,000. Caine’s idea inspired Mullick to start the Imagination Foundation, which is a non-profit organization that worked to inspire innovation in kids. It hosted the cardboard challenge, which inspired 100 schools in 9 different countries to make their own cardboard arcades.

Caine ended up starting a bicycle shop where he repaired and remade new bikes. He now has a college fund and was offered a full scholarship at Colorado State University after speaking at the Colorado Innovation Network Summit. In whatever Caine decides to do next, he can look back at his first success, one summer, some cardboard boxes, and a fun idea to make something of it.

Creating HAPPY- The Story of Halie Thomas

Happy, it’s a simple, five-letter word that everyone wants, but might not know how to achieve. What does it mean to live a happy life? A good way to live a happy life, many say, is to live a healthy life. The idea of a happy life built from a healthy one is something Halie Thomas has thought a lot about. So, where do we start? Well, when we think of happiness, it sometimes happiness that inspires us to have great ideas. Halie’s story begins with something that brings a lot of happiness- food.

Hallie’s mJamaican-American teen Haile Thomas is CNN Young Wonder of The Yearother taught her to cook when she was five years old. In 2008, her father was diagnosed with type 2 diabetes. Since then, she and her family became devoted to living a healthy life, in their eating and lifestyle choices. Since then, they have been able to reverse her father’s diagnosis of type 2 diabetes.

Diseases like type 2 diabetes come from obesity don’t just affect adults. According to the Centers for Disease Control and Prevention, 13.7 million children and teenagers suffer from obesity. Studies show that obesity rates are higher in communities with social and economic disadvantages.

Hallie decided to confront this problem head-on, by creating HAPPY (Healthy Active Positive Purposeful Youth) when she was just twelve years old. HAPPY is an organization that strives to educate and empower people to make healthy lifestyle choices. HAPPY provides school visits, tours, and summer camps where they aim to empower kids by educating them about nutrition and self-care. Kids learn about concepts such as healthy alternatives to unhealthy foods in ways that are fun and engaging.

Since the start of her company Hallie, now 18, has connected with over 15,000 kids and thousands of adults. Over the years, Hallie has, though her programs, worked to empower young entrepreneurs to pursue their passions. She created her own podcast, called “Girl Empowered”, where she interviews girls and women of all ages about their experiences. She created a Gen Z board on her HAPPY website, which is made of young entrepreneurs and activists who are driven by a passion to make an impact.

Hallie really is an entrepreneur who empowers others to see their potential and inspires them to be happy.

A Buzzing Business- Mikalia Ulmer & Me and the Bees Lemonade

Bees, they’re pesky, buzzing, and can cause a pretty painful sting. Lemonade, it’s a tasty, cool, refreshing drink on a summer’s day. The two don’t have much in common but, Mikaila Ulmer decided to bring these ideas together with her business Me and the Bees Lemonade. Mikalia Ulmer was born in Austin, Texas to parents who inspired her to be innovative.

When she was four years old, they encouraged her to sign up for a children’s business competition, where she had to come up with an idea for a business and pitch it to judges. Before the competition, a big idea came to her after two surprises happened.

The first surprise came in the mail when her great grandmother sent her an old family cookbook from the 1940s. This cookbook contained a particularly delicious recipe for Flaxseed Lemonade. 

The second came from a less exciting surprise, a pretty painful one to experience as a kid playing outside in the summer, a bee sting. There were two bee stings, to be exact. Mikalia was scared at first, scared of bees and their hurtful sting. Yet, something about bees captivated her, she wanted to learn all about them. She learned how crucial bees were to our ecosystem, why even though they bring a painful sting, they also bring beautiful things, like flowers. She knew that wanted to help them. 

That’s where she brought her ideas together, bees and lemonade, and started with a lemonade stand. This lemonade stand led to her business Me and the Bees Lemonade. Here, she sells Flaxseed Lemonade sweetened with honey and donates 10% of the money that she makes to organizations that help the honeybees. She started her own non-profit, the Healthy Hive Foundation, which works to raise awareness and to create more safe environments for honeybees.

Since, then, her business has grown from a lemonade stand and a recipe in her great grandmother’s cookbook. Makaila went on Shark Tank when she was 9 and got a deal with Daymond John for $60,000. The business has grown over the years, Me & The Bees Lemonade has expanded from the website and small grocery stores to grocery chains like Whole Foods and Wegman’s. In 2017, she was named as one of TIME’s most influential teens. She’s used her experience to help out others who are interested in entrepreneurship. She travels with the Dell Women Entrepreneurship Network and helps out with their youth program, where she taught with a Finance 101 class in Cape Town, South Africa. 

She’s currently writing a book on story and how she came to be the CEO of her own company. Mikalia says to young entrepreneurs, “You’re never too young to start a business. ” She wants to inspire kids, and adults, to create something based on their passions. On her own future, she says, “I definitely have a lot of goals, but as my dad always said, it’s important to work step by step and take each little goal at a time.” Mikalia really is an example of a young entrepreneur taking steps to grow a business, one goal at a time.

Kylie Cosmetics- The Making of a Billionaire

10 Of Kylie Jenner's Best Lipstick Looks - EVER | StellarA billion. It’s a number that seems impossible to picture in our minds. It’s one that counts our population, our galaxy, and it could make up seemingly infinite lifetimes. For most people, this idea of the billion exists only in the hypothetical or in the things beyond this world. So, when someone achieves it, it leaves the world wondering how.
In March of 2019, Kylie Jenner was listed by Forbes Magazine as the world’s youngest self-made billionaire at twenty-one-years old. TV jumpstarted her fame Kylie’s name when she appeared on the reality show Keeping Up with the Kardashians when she was just ten years old. Since then, she’s used her name to create her brand. She started with endorsements for beauty companies. In 2013, Kylie had 2 nail polishes named after her as a part of a Kardashian Colors nail polish kit from Nicole by API. In the same year, she and her sister Kendall started a clothing line with Pac Sun and a jewelry line with Pascal Mouawad’s Glamhouse.
In 2015, Kylie decided to create a lipstick line pf her own, which she called the “Kylie Jenner Lip Kit.” Jenner said she took inspiration from her love of make-up tutorials and using makeup to make her lips look fuller. She started selling the lip kits for $29 online and they sold out right away. She created an app for the company and then changed the name to “Kylie Cosmetics” in 2016. Since, she’s started selling at Ulta Beauty, a decision that led her to make $54.5 million in six months. Being one of the most-followed people on social media platforms such as Instagram and Snapchat, social media has been a major medium for promoting her products. It’s the power of social media,” Kylie said on the topic, “I had such a strong reach before I was able to start anything.” In fact, Ulta itself hasn’t done any marketing for the brand, which, the company has said just doesn’t happen. Kylie’s management of her social media pages has really made Kylie Cosmetics.
Part of the success of Kylie’s sales relies on scarcity. The company launches a set amount of products at a time, and each time, they sell out. The company continues to grow as it includes more makeup products, and Forbes magazine estimates that the company is currently worth 900 million dollars. Kylie Jenner is a successful entrepreneur by using her social media to market her brand to makeup users. In conclusion, Kylie truly captures the image of a millennial entrepreneur, using current media to create a brand for herself.

Oh, Snap- The Story of Snapchat

Imagine, it’s 2011 and your spring semester of college. You’re sitting in your product design class. Your project is to comFile:Snapchat logo.svg - Wikipediae with an idea for a product. You come up with an idea for an app. That’s the story of how Snapchat was founded. Evan Spiegel was a product design major at Stanford University when he and his friends Bobby Murphy and Reggie Brown came up with the idea for Picaboo, an app that shared messages and videos that would disappear shortly after they were sent. It distinguished itself from other messaging apps, because, unlike them, the pictures would be deleted within a short time frame after they were sent. The creators of Snapchat observed that people didn’t need these pictures saved forever, and how sometimes people preferred to show others a picture for a little while.
The app was launched in 2011 as Picaboo. The target audience for the app was women, but it became popular with people of all ages and demographics. The name was changed from Picaboo to Snapchat pretty early on because the creators discovered that it was already the name of picture printing service based in New Hampshire.
Snapchat took off in popularity after its release, and by June 2016, Snapchat more than 150 million daily users. Companies who have tried to buy the app to get into on its success have tried and failed. In 2013, Mark Zuckerberg tried to buy Snapchat, but he was turned down. Whether or not they could get the rights or not, owners of similar companies have used some of Snapchat’s features on their apps, such as the story feature, which have been added to both Facebook and Instagram.
In addition to its successes, Snap Inc has had several failed ideas over the years. In 2018, the app was redesigned in an update, and many users complained about the changes. 1.2 million people petitioned the company to convince them to change the design back. In 2013, Snapchat created SnapKidz, an app that included some of Snapchat’s features, and targeted kids under 13, the age you have to be to use Snapchat. Snapkidz included the photo and video features and filters offered by Snapchat but didn’t include the Messaging or Friends features. It has been discontinued and there is no information about it on the Snapchat website. In spite of these failed enterprises, Snapchat has remained one of the most popular social media apps and has changed the way that people message each other online.

Daniel Ek: Spotify

 

Daniel Ek is the founder of Spotify, the music streaming service that revolutionized the music industry and how we listen to music. Ek was born in Stockholm, Sweden in 1983. When he was just 13 years old, he began his own business where he created websites for businesses in his school computer lab. He recruited fellow students to help him. By the time he was eighteen years old, he was making $50,000 per month and managing a team of 25 people. Ever since Ek has continued to be innovative in creating content. After he sold his online advertising company, he partnered with Martin Lorentzon to create Spotify.

Ek wanted to make a music listening service that allowed users to listen to music for free, without having to pay for downloads. At the time, the biggest contenders in the music industry were downloadable music platforms like iTunes. However, behind the scenes, the problem of piracy in the music was a big one, and it was one Ek believed that his platform could tackle. Since most options for downloading music were expensive, users had to pay per-song or album to download, so, people flocked to illegal music downloading sites so they could own songs for free. Rather than regarding this as a problem for the law to deal with, Ek realized the problem was because of a larger problem in the music industry. If he could create a music listening service that was better than pirated music, people wouldn’t want to download music illegally.

With Spotify, listeners could stream music for free, with occasional advertisements. If listeners preferred to listen to music without ads, they could pay for the premium service, which ranges from $5 to $15 dollars a month depending on the plan.

Investors, however, did not see it as likely that Spotify could succeed in the music industry. Some thought a streaming service wouldn’t generate as much revenue as downloadable music platforms, such as iTunes, where users have to pay per download. Ek launched Spotify in 2008, and the program now has more than 70 million premium subscribers worldwide and has a market value of $26.5 billion. Spotify has had so much of an impact, that it pushed Apple to branch off of iTunes and launch their own streaming service, Apple Music. Spotify has changed the way people listen to music and Ek’s company is proof that entrepreneurs really can change the way people see an industry.