Author Archive for Emma O'Toole

Savannah Britt: Youngest Magazine Publisher in the World

At 9 years old, Savannah Britt had her first job: a paid public writer for children’s book reviews for The Kitchen Table News, a local New Jersey newspaper. She loved to write and was gifted in her writing skills that a newspaper hired a 9 year old. The publication then went out of business, leaving Savannah unemployed. She was determined to develop her own voice through writing, so she decided to start her own magazine. She was very intrigued by the industry, and one day decided to make her own magazine that features things that real teens want and need.

At 11 years old, Savannah founded Girlpez, a online and print publication focused on fashion, beauty, and self-empowerment for teen girls. Girlpez quickly gained attraction and rose Savannah to fame. It caught the attention of Teen Vogue’s then editor-in-chief, Amy Astley, who named Savannah as the “Youngest Magazine Publisher in the World.” Savannah wrote and covered everything from celebrity interviews to front row coverage at New York Fashion Week. She wanted her magazine to have the ‘it’ factor. Following the online site, Girlpez then became a hard copy magazine.

After years of running her magazine, Savannah switched gears and ventured off to college at Rutgers University. With experience in magazine publishing, she found interest in communications which led her to public relations. In her freshman dorm room, she started her own PR firm, Brittprint. She became a serious networker, which has made her into a popular PR socialite. She has worked with big celebrity names and her firm specializes in brand management, marketing, content creation, and PR specifically with clients in the fashion, lifestyle, and entertainment industries.

Savannah capitalizes on her unique PR approach, veering from traditional mediums and zooming in on strategic communication through creative conceptualizing and vast powerful relationships across the globe. Through her roles in the magazine and PR firm, she is constantly redefining social visibility.

 

 

 

Shawn Johnson East

Shawn Johnson East has accomplished a lifetime of achievements that include 4 Olympic medals, two New York Times best-selling books, starting a business, a career in broadcast, and winning ABC’s Dancing with the Stars.

After her gymnastics career, Shawn decided to focus on herself and her passions. She wrote 2 books, Shawn Johnson, Olympic Champion: Stories Behind the Smile and Winning Balance: What I’ve Learned So Far About Love, Faith and Living Your Dreams and became a philanthropist. In these books, she focused on her life and journey in the Olympics and how her intense training affected her personally and physically.

Her books led her to be the co-founder of The Body Department, a website dedicated to helping women accept and openly talk about self-image, health, wellness, and fitness. She realized that her entrepreneurial goal was to reach women that experienced and struggled with the same things she went through during and post Olympics.

She married her husband and NFL player, Andrew East, in 2016. Both Shawn and Andrew started a YouTube channel where they share about their everyday lives and Shawn’s Olympic journey. In 2018, Shawn launched her own fitness brand geared for women called Fyt. Fyt Life is all about positivity since she was constantly striving for perfection during her gymnastics career and got tired of it. She wanted women to have a real platform where they could feel safe and motivated. In 2019, Andrew and Shawn just launched their clothing line, The East Fam, which inspires people to use the influence they have in their daily life for good and to live an authentic life full of love, faith, and joy. They define this as FAMe, per the name of the clothing line.

Shawn has done a great job of sharing her struggles and her story with the world so her experiences can help others. Through her accomplishments and entrepreneurial journey, she was able to get to her goal of reaching women. Shawn recognized that there was a window of opportunity for her to share her story with others, and she did it very well and impacted so many women.

Mo’s Bows

Moziah “Mo” Bridges loved to wear three-piece suits as he loved dressing up, but he hated the bow ties that were sold in stores. None of them were stylish enough for his taste to make him look sharp. At 9 years old, he created Mo’s Bows, to solve that problem.

When Mo came up with the idea for Mo’s Bows, his grandmother, a former seamstress, taught him how to sew. Mo, his mother, and grandmother all helped out sewing the ties in the early days of the company and ran the business from their home. He sold his creations to local stores and got attention of national press outlets like The Steve Harvey Morning Show and Oprah Magazine. This helped him land on an episode of Shark Tank in 2014, and got one of the best deals in the show’s history.

He landed a deal with Daymond John as Daymond offered to mentor Mo for free. Daymond said he identified with the young Mo working with this single mother and grandmother out of their house trying to grow their clothing business.

Since 2011, Mo’s Bows has brought in $600,000 in sales. The company now has seven full time employees, including Mo and his mother. He bow ties are still being made my hand in their hometown of Memphis, Tennessee.

This relationship opened up many doors for Mo, like getting his bow tie business in Neiman Marcus and Cole Haan stores. Recently, he scored a 7 figure licensing deal with the NBA to make bow ties for all 30 NBA teams. Daymond taught Mo about giving back, so Mo incorporated this and now has a redemptive side to his company: each year Mo creates a bow tie where all proceeds go to St. Jude’s Research Hospital.

Now at 17 years old, Mo is planning on having a complete fashion line by the time he is 20 years old. He wants to attend The Parsons School of Design in New York City pursuing a degree in Fashion Design. He added new clothing and apparel to Mo’s Bows including neck ties, pocket squares, t-shirts, and hats.

Mo found a problem in his passion of style and fashion and turned it into a $1 million company.

Check out Mo’s Bows here

The Brothers behind Vineyard Vines

After a particularly bad day at his job at a marketing and communications company, Shep Murray was told to think more “inside the box”. He did not like hearing this phrase, and decided to quit. Shep then called his younger brother, Ian Murray, and told him that he quit his job and dared Ian to do the same. Shep got a call minutes later saying that his brother Ian followed through and quit his job too.

During a family trip to Aguilla in 1997, Shep and Ian talked about creating a high end neck tie company that represented the finer things in life. Ian and Shep had more time to pursue this business idea since they both quit their jobs.

Before quitting their jobs, they used their last paychecks and applied for as many credit cards as possible while they still had credit. Cash advances from the new credit cards helped Shep and Ian fund Vineyard Vines in the beginning stages. Both brothers used their contacts at their former jobs to make connections in the fashion and design industry.

In 1998, Shep and Ian noticed that no one was wearing ties because they thought they were boring. Men only wore ties to weddings or graduations. They wanted to use this to their advantage, and they did. They wanted to make neckties more appealing to more people, especially preppy New Englanders. Their idea was to make a product line of neck ties that had whimsical and colorful patterns that could spark conversations.

To build their brand, the brothers took a different approach to find customers that would want to purchase their products. During July 1999, they would couch surf up and down the eastern seaboard, carrying bags with merchandise inside. They focused specifically on selling at Martha’s Vineyard, and would bike ride and boat around beaches hoping to find customers interested in purchasing products. They even went to holiday boutiques and church fairs to sell. The summer of 1999 was the time of largest growth that they have every seen. After this growth season, they moved their in home offices into larger office spaces in Connecticut, where the brothers grew up. The brothers spent their summers as kids on Martha’s Vineyard, which inspired the name and concept of their brand. This was another reason why they chose to have their headquarters in Stamford, Connecticut.

Shep and Ian were gifted with a incredible opportunity: to create a custom neck tie for Aflac, an insurance company. The design resulted in a $400,000 commitment to purchase 10,000 ties. They bought a boat and then got busy fulfilling the order. in 2005, the brothers opened their first retail store on Martha’s Vineyard. Within 3 years, they surpassed $1 million in sales.

Today, there are 91 Vineyard Vines stores across the United States. They have also expanded the product line to include clothing, swimwear, and bags for men, women, and children. They are still known for their bright and playful prints. The company is still 100% owned by the brothers, and the financial freedom allows them to be flexible, responsive, and fully committed to the brand’s essence — selling the “good life” and “Every day should feel this good!”. Vineyard Vines is very popular among so many people today, and known for their whale icon on t-shirts and other products.

Vineyard Vines sells an experience. It offers something that everyone wants: the ability to convey a nice life. Shep and Ian Murray were able to tap into the New England lifestyle and make it into their company and brand. The story of the Murray brothers shows that sometimes safety in a job/career is not the best thing. Break out of your shell and start something new. Everyday should feel good, like the essence of Vineyard Vine’s brand.

 

Check out Vineyard Vines products here

Zandra Beauty

Zandra Cunningham is an 18 year old young entrepreneur who is obsessed with lip balm. At 9 years old, her dad decided to stop funding her guilty pleasure. Since then, she has developed her liking for lip balm into a $500,000 chemical-free skin care company approximately nine years later. Her 50 plant-based products consist of a nourishing hand and body lotion, exfoliating sugar scrub, and an acclaimed lip and body balm.

It all started with help from her mom with a mail-order kit and researching for perfect skin care recipes using ingredients that had at their home. They made plant-based lip balms and lotions for themselves, and then decided to sell them at their church. After experiencing much success through purchases her church, she went to farmers markets and craft shows, and that led to a big operation that outgrew their kitchen. Her family moved her business into incubator space built specifically for budding entrepreneurs in Buffalo, New York.

Zandra Beauty’s first big break came after selling products at Etsy’s Open Call Contest. She was put in front of  major company buyers from Whole Foods, Macy’s, and HGTV. She ended up winning a contract with a craft and stationary chain, Paper Source, and put out 8,000 units in 110 stores during the holiday season of 2016. Her products caught the eye of Good Morning America, and after appearing on their show segment “Deals and Steals”, her online sales took off and big companies like Costco, Wegmans, Whole Foods, Zulily, Rite Aid, and Walgreens placed their orders. In 2017, Zandra won $15,000 for her business plan from The Pitch, a spinoff from New York State’s 43 North startup business competition.

She was approached by Target to put together a limited time release gift box for Black History Month. Target requested the inventory stock to reach to 707 stores across the country, and it was way more than double what Zandra Beauty has ever produced.

Zandra wants to branch out her cosmetics business into the cosmetics and hair care industry, which will be made with all natural ingredients sourced in the United States. She is the youngest person ever to graduate from the University at Buffalo’s School of Management’s Allstate Minority and Women Emerging Entrepreneurs program at age 13. She is now working toward a business degree.

Zandra faced a problem with her dad not supplying her money to buy lip balm, and for her to be able to wear lip balm, she had to make her own. From this situation, she was able to create a thriving business that specializes in chemical-free products to help people with their skin.

Zandra Beauty’s products can be found today at Target and Costco. 10% of her sales are donated to support girls’ education.

 

 

Check out her products: https://zandrabeauty.com/

 

Stitch Fix’s Katrina Lake: Reinventing the Fashion Industry

Like most entrepreneurs, Katrina Lake never saw herself as an entrepreneur or starting her own company. Katrina Lake is the founder and CEO of Stitch Fix, and is now one of the wealthiest female entrepreneurs in the country.

After graduating from Stanford University studying economics and pre-med, Katrina worked at a consulting firm, focusing on retail and hospitality, which had yet to reach the digital revolution era. She realized that consumers found buying clothes online difficult because they had to go through millions of options available and pinpoint exactly which item they liked and would work for them. Katrina took this to heart and really thought how she could ease online shopping for consumers. Consumers are mainly concerned about style and fit of their clothes. After consulting and working as a venture capitalist, Katrina wanted to work for a company that would be the future for retail, but she realized that it did not exist anywhere as no one successfully merged fashion with data usage. So in 2009, she attended Harvard Business School to pursue a master’s degree in entrepreneurship.

For a class project at Harvard Business School, she used her findings from her consulting job with the troubles consumers had buying clothes online. Katrina desired to bring a better shopping experience into homes of women who did not have time to shop around or have access to a wide range of fashion options. She felt that shopping was broken, and at the time, e-commerce was not an ideal way to shop. So she asked herself what consumers really wanted out of retail, and came up with a personalized shopping service that uses algorithms and recommendations from stylists to curate boxes of clothing and accessories that matches a customer’s style and fit preferences.

For a small fee, customers would receive semi regular shipments based on their size, tastes, and information pulled from social media accounts like Instagram and Pinterest. What they want to keep, they are charged for, and what they do not like, they could return. This would combine the personal shopping tips she got from her sister and a Netflix style e-commerce model. This is when Stitch Fix was created.

Stitch Fix officially launched in 2011, and has experienced significant growth with 2.7 million customers and more than $1 billion in revenue.  Katrina Lake was named number 55 on Forbes list of America’s Richest Self-Made Women. Today, Stitch Fix employs around 85 data scientists and more than 3,700 stylists. They have expanded their collection lines to not only women’s clothing, but men’s, kids, maternity, petite, plus size, and basics.

Through hard-work and innovation, Katrina Lake revolutionized the fashion industry through Stitch Fix. She was able to find a gap in online shopping and provide consumers with an easier and more convenient way to shop. Katrina introduced the market to personalized styling to the average customer, not just to the rich. Stitch Fix is reinventing the apparel industry and the way customers buy their clothes.

 

Find out how Stitch Fix started