The startup story of AirBnb is personally one of my favorites. The story is of a now very successful company that almost went bankrupt early on in its founding. But due to entrepreneurial thinking on behalf of its founders, the company was able to step things up and make improvements to make it the incredibly successful company it is today.
Back in 2007, Brian Chesky and Joe Gebbia (AirBnB founders) were having trouble paying their rent and wanted to earn some extra cash. So they did what any young entrepreneur would do while living in NYC and noticing that most of the hotels were booked: they bout a couple of air mattresses and rented out space on their floor for $80 a night. Thus was the founding of “Air Bed and Breakfast” (the first iteration of AirBnb).
The company later gained a third co-founder, Nathan Blecharczyk, who was instrumental in relaunching the site in late 2008. The company looked to make a big splash with the Democratic National Convention, but only about 600 people utilized the site.
While brainstorming what could be wrong with the site, they noticed that all of the pictures on each listing were absolutely terrible. They immediately booked a flight to NYC to meet their users and to personally take more professional looking pictures. With this, they gradually begin to rebrand the site from shared spaces to all types of accommodation. In March 2009, AirBnB had 2500 listings and almost 10,000 users. It finally began to take off. Today, the rest is history.
Sources: https://getpaidforyourpad.com/blog/the-airbnb-founder-story/