Ben Kapelushnik liked buying cool shoes. But he realized that in order to buy more, he had to sell some for profit. As time went on he got good at finding high value shoes and selling them. He networked extensively and made deals to get access to popular shoes before other people could. This allowed him to fully commit to his hobby, making it a business. Now he is 16 years old and on track to make $1 million this year. Many of his buyers are athletes and celebrities. He was introduced to DJ Kahled by a mutual friend and he is now a loyal customer. He also featured Ben on many of his snapchats, gaining him immense exposure. He now buys expensive shoes in bulk and sells them on his website. He says that a big motivation is that his parents did not want to fund a hobby of buying shoes, so he was forced to find ways to make money and he decided it would be to sell those shoes.