Author Archive for rhodesgp24

Zach Yadegari – Revolutionizing the Health Industry

Zach Yadegari is the perfect example of a GenZ entrepreneur, if there is one. He started off his entrepreneurial journey by teaching coding lessons when he was 10 years old. Once he got three clients at $30 an hour, he was hooked on it and began looking for new ventures that were more scalable. 

His next business was an unblocked website that consolidated computer games. This ended up being a real success because it gave students games to play on their computers while they were in class during the Covid-19 Pandemic. It quickly gained 5 million users, and he sold the company for six figures. 

After he sold his website, he partnered with one of his friends that he met at coding camp to create an app called Grind Clock. Its purpose was to provide motivation in the morning with David-Goggins style wake up calls. It quickly reached 20,000 downloads but then struggled with further growth. 

This is when they shifted and started a new business, Cal AI. Zach was trying to track his calories throughout the day in order to make healthier choices, but he quit after the apps he was using all required manual input and were not very user friendly. That’s where he got the idea for Cal AI, an AI powered app that helps you track the number of calories in a meal just by taking a picture of it. 

This is revolutionizing the health and fitness industry. Within 6 months of launching, he has reached over 1 million downloads, $12 million recurring annual revenue, and has built his team to 17 people. Zach is a great example of a young entrepreneur because he’s building this business while he’s still in high school. He regularly talks with his team during school hours and schedules meetings in the afternoons and evenings. He is hopeful for the future of the app and would like to continue using influencer marketing and more precise technology to scale it. 

Connor Blakley, Founder of YouthLogic

Connor Blakley is the perfect example of a Gen Z entrepreneur – he saw a problem and solved it. His company is YouthLogic, a marketing consultancy that he founded when he was just 15.

While Gen Z might not be the largest generation right now, they still have significant influence and economic impact. They influence $44 billion in just discretionary spending. Blakley realized at a very young age that he can leverage his knowledge about the younger generation to help companies with their marketing efforts. He got the idea for the business while watching his friends scroll through Twitter, noticing how quickly they skipped through content. This made him wonder how companies could change their approach to capture attention.

After doing more research, Connor made several observations that he used to help the way companies target a young audience. First, he claims that there is misconception that we only have 6-8 second attention spans. Rather, he says that our generation is better at detecting marketing on social media, and we skip it faster if it doesn’t bring us value. Second, he says that companies often put generations in a box instead of trying to actually understand them. They should work to create more relatable content. Finally, Connor observed that Gen Z clings to brands that take a radical stance. The younger generation appreciates authenticity and wants to support brands that agree strongly with what they believe in.

Connor started the business when he was 15 and ended up selling it when he was 19. Just recently, however, he reacquired the business and is running it full time. YouthLogic has become very successful, and has worked with brands such as PepsiCo, T-Mobile, Raising Cane’s, and Levi’s.

 

Ava McDonald, Changing the Face of Influencer Marketing

Ava McDonald, founder of Zfluence, is inspiring teen entrepreneurs across the country with her innovative approach to influencer marketing. Founded when she was just 16, Zfluence is a platform that connects teenage influencers (ages 16-25) with brands they love. Influencers apply to the platform and are accepted if they demonstrate that they are active in their communities and excel academically. Once accepted, they are connected with brands looking for Gen Z content on the website, with brands being charged $100 per month to be on the platform. This gives companies the opportunity to reach a younger audience with their advertising, while also giving high school and college students a chance to build their resumes, gain experience, or simply earn free products.

 

The inspiration behind Zfluence is perhaps the key reason for its success. It is unique in that it is built specifically for Gen Z. Teenagers spend a lot of time on social media, and many companies try to tailor their short-form content to appeal to this younger demographic. McDonald noticed that many of these content strategies felt ingenuine due to their highly produced and celebrity formats. She understood that younger audiences resonate more with videos they can relate to. This is where she got the idea for Zfluence—an organic way for companies to target Gen Z students. On the platform, influencers are paid in products rather than cash, ensuring that they create content for items they actually enjoy using. This creates a more genuine dynamic and supports McDonald’s belief that young people prefer relatable content.

Ava McDonald is proud of the fact that she bootstrapped her business entirely on her own. She saved money from working at a theater to launch her website and marketing campaigns. Now attending Georgetown University, she continues to pursue her business venture, revolutionizing the influencer marketing industry.

 

Davis Siksnans – Founder of Printful

In the rapidly expanding world of e-commerce, print on demand services have played a key role in helping businesses sell customized products without the need for a large inventory. This also means that young entrepreneurs are able to launch and scale companies with virtually no startup cost. A pioneer in this industry is Davis Siksnans, who co-founded Printful when he was 22. Printful has since become one of the biggest print on demand services and is valued at over 1 billion dollars.

Siksnans started his business as an online store that created print on demand posters with motivational quotes. As his company grew, he quickly realized that there was an opportunity to expand into the biggest category on the internet – clothing. At that time, there was already some competition in the industry, so Printful had to differentiate itself to draw customers away from the other providers. Siksnans achieved this by making Printful user-friendly and easy to integrate with e-commerce sites, such as Shopify. This took the logistical headaches out of print on demand and e-commerce services, which was the key to Printful’s success.

While Davis Siksnans did not start a “0-1” business, he became a highly successful entrepreneur because he looked at the problem differently than his competitors. He didn’t invent print on demand apparel, but he revolutionized the industry by making the experience user friendly so that anyone can start an e-commerce store. As mentioned earlier, Printful has grown to become one of the top competitors in the industry and is valued at over 1 billion dollars. They continue to thrive and explore new possibilities within the print on demand industry. Siksnans story clearly shows how creativity and innovation can create opportunities even when there are already other competitors. He looked at the problem differently, and that resonated with the market.