Josyah Lavina-Maldonado, who goes by JoJo, is in the entertainment business who produces music and works with MTV and Nickelodeon as well as some other media outlets. JoJo is just in 9th grade and is part of what is called the TRNDSTTRS with two other peers who produce music, videos, clothing all meant for kids, by kids. What makes this business idea unique is that it emphasizes the clean nature of popular things such as rap music, viral videos and clothing, all of which are heavily controlled by the media and are not always appropriate for kids that still want to follow their favorite things. In the business, JoJo is the oldest of the three brothers who are all partners for the creative business and strive to continue to make things fun and still meaningful for people around their age of 15, 11, and 9.
JoJo manages to be in school, play sports and still makes time to learn and produce music which is something that he really finds important and enjoyable. One thing that JoJo has been able to do to help him maintain his business ideas and grow in his music production is to experiment with new ideas and not be afraid to try something different. Using this mentality, he has been able to learn many things and become a better entrepreneur and learn many things along the way. It is impressive that he is able to do so much at such a young age only being 15 years old and continues to surprise people around him and being able to work with many well-known individuals. JoJo is special because he recognizes that kids have many strong abilities that people who are older cannot get to a younger generation and JoJo has done an incredible job trying to mend that gap because he can take it from his own experience being that age.