Earbuds are small, lightweight, portable and efficient for on the go use. Headphones are larger, and cover your whole ear, often providing better sound quality and noise isolation because of the sealed environment around your ears. Headphones are more so commonly used for listening at home or maybe even professional sit down settings. Beats headphones, Beats by Dre, were created by Dr. Dre, a notorious American producer and professional rapper artist, and James Lovine, an American record producer and entrepreneur. Beats creates both headphones and earbuds, and are the best selection when it comes to headphones or earbuds. Beats offer top-notch sound and full spatial audio support, a platform friendly experience (meaning that beats devices can pair with any Android, IOS, and Windows devices much more efficiently compared to competitors like Apple AirPods), iconic design/color, comfort, battery life (up to 40 hours), and realistic prices compared to other alternative options and competitors such as SONY or Apple. Apple Air Pod Max is a newly released product, supposedly the greatest headphone that a consumer can buy, but there are some factors that help in making Beats headphones a better option. The biggest complaint about Apple Air Pod Max is that they are significantly overpriced; this makes beats audio devices such as the Beats Solo Pro, a better option with a reasonable price range. Another huge complaint is that the design of the Apple Air Pod Max is flawed and unappealing. Beats Solo Pro however, look like a pair of headphones that offer comfort and have an appealing volume and fullness to them when placed next to Apple’s headphones. Beats audio devices are only getting better in an aggressively adapting market of headphones, offering some of the best sound, comfort, design, quality and pricing.

Are you a coffee drinker? No? Well, you are not alone. Many people need some source of caffeine for work, after a late night, school, a long drive, or whatever it may be, but don’t enjoy coffee. Energy drinks is the solution t0 that issue, providing an alternative option that’s suitable for many who consume soda, juice and more. Reign Total Body Fuel Energy is a great choice that has been taking over the market of Energy Drinks. Many people are familiar with Monster or Redbull for energy drinks, and those may do the job for some, but a healthier and in my opinion, better tasting option, would be Reign Energy. For example, Redbull cans contain on average 110 calories, 105 mg. of sodium, 28 carbs, and 27 grams of sugar; a can of Reign Energy contains only 10 calories, 200 mg. of sodium, 0 grams total sugars, 0 grams added sugar, and a lot more caffeine included in just 1 can. Reign Energy also helps with increased concentration, reduced fatigue, a variety of needed vitamins, branched-chain amino acids, and electrolytes. Reign is a healthy option for energy drinks containing 0 grams of sugar and avoids artificial ingredients. Reign has created a line of different drinks with different pros that may appeal to consumers, included with the type of drink. For example, Reign Total Body Fuel is useful for endurance during workouts, increased mental focus and concentration, and reduced fatigue. Another product released is Reign Storm, a new energy drink line that announces it has clean energy, meaning it doesn’t involve solar panels, wind turbines, dams, and more. In addition to that, Reign Storm has become the leading zero sugar performance energy drink in the market of energy drinks. Reign Energy came about in the market by Monster Beverage Corp, who work with Monster energy drinks. Monster Beverage Corp changed the game of energy drinks by introducing a healthy alternative that energy drink and health enthusiasts can enjoy.

Apple is a very well-known company that has been around since the 1970s. Steve Jobs, the founder of apple, started in a garage and since then has spread to the rest of the world. Apple has a large and vast product mix, which contains mobile devices such as phones and or iPod, laptops and ipads, and more recently auditory devices such as AirPods. AirPods are little Bluetooth devices you put in your ears to listen to music, videos, podcasts and whatever else you’d like. You can connect them to your phone, laptop, iPad and much more. Air Pods have been evolving since their release back in 2016, and have developed into a form of headphones, known as the Apple Air Pod Max. Apple took on a different type of market in releasing this product; taking on already major competitors such as Sony, Bose, Beats, and even more. Apple knew off the bat they needed to offer luxury design, excellent noise cancellation, and amazing spatial audio quality. Something Apple did to help differentiate the Air Pod Max’s from their own Air Pods was by giving an alternative bluetooth device for your phone. Not everyone enjoys wearing earbuds always and headphones may be preffered for different activities or hobbies you partake in; the different reasons or purposes for why one would use bluetooth for their sound. The downside to Apple’s new Air Pod Max is that they are the most expensive pair of apple headphones, which would encourage or give reasons to their consumers to run to competitors or not upgrade from Apple’s last product. On the bright side, discounts are often offered online for these headphones, and the Air Pod Max’s have powerful traits to encourage a consumer to purchase, such as cushy comfort, pristine audio quality, and killer features like spatial audio; all of those make the Apple Air Pod Max’s a great over-ear option that is ideal for Apple customers.

The apparel industry contains a large mix. There are so many different things to factor in, what apparel are you selling? Who is your target market? Value proposition? What designs and styles will you use? Those are just some of the things to consider when creating your own apparel brand. Social media has a positive correlation to the number of sportwear and fitness themed apparel. In addition to fitness targeted apparel, Christian themed apparel has been increasing as well. More and more brands are targeting Christians the same way more and more brands are targeting sportwear. Three Nails Clothing is a brand that is taking the world by storm, and I believe it has potential to be primary competitor for other Christian Sportwear brands if it isn’t already.

The Christian Athlete brand “Three Nails Clothing” was founded in 2017 by Derek, who is also the CEO of the brand. It started with two desires that Derek had, two passion’s he had. Number one, Derek wanted to wear something comfortable to the gym, and number two, Derek also wanted something that represented what he believed in, the truth. The collision of these two ideas or desires birthed Three Nails Clothing. Before the founding of Three Nails Clothing, there was not much depth, if any at all, in the Christian fitness apparel market. In fact, Three Nails is the first brand that incorporated fitness apparel for Christians Three Nails Clothing differentiates from it’s competitors through the popular style/logo design, and the premium fabrics that the apparel contains, giving the clothing a boost in comfort. The mission of Three Nails was to create a brand for athletes who represent or want to represent the Kingdom of God. Their logo design contains three nails, hence the name, and the nails represent the crucifixion of Jesus Christ, a beautiful symbolism where Christians can express the most important thing of Christianity as a whole.

Brand (threenailsclothing.com)

The music Industry typically opens many doors for entrepreneurs. Brandon lake is someone who has been walking through those doors and creating/promoting his own brand. In case you don’t know who Brandon Lake is, he is not just a musician, he is a Christian worshiper, a worship pastor, who writes his own songs. Brandon Lake is also a member of Maverick City Music and is seen in many of their songs. Like I said, Brandon Lake is a songwriter, and he is a songwriter that grabs the attention of the Christian market. Christians are his target, and they love his music for the sound of course, but also the lyrics, and the beauty behind them. Brandon Lake has created a brand of his own. You can find his T-shirts Apparel – Brandon Lake, and your taken to a page that holds his custom-made merchandise. His T-shirts are mostly all based off of his songs and the name of them, lyrics, or album is from. People love this not only because it looks good and feels good (I have some myself), but because he has made a way for people to identify with the song they love, or the lyrics they love. They can easily share with others the message on their hearts. I found this to be quite entrepreneurial of Brandon Lake. The best way to get people to buy something of like something, is to connect them personally or emotionally to whatever product or service you are trying to sell to them. Other musicians should look at Brandon Lake as an example of how to successfully create a brand, or the best way to. Brandon Lake has a target market and target audience, and he successfully personally connected that target to the products that he is selling, through the beauty of his lyrics/gift of worship.

Football players, baseball players, boxers, basketball players, and anyone who is involved in sports/physical activities, the reign of Gatorade and Powerade is coming to an end. Popular U.S. influencer, Logan Paul, known for his YouTube, boxing, podcasting, and much more, has made the decision to take on the competitive hydration and energy drink market. Logan Paul, a few years ago, had controversy and troubles with the UK’s Logan Paul, KSI, but now has turned down the route of friendship to collaborate with KSI, and create PRIME. PRIME is a hydration drink that has taken the world by storm, and I myself have tried it, and I would pick it over any other hydration drink out there.

Logan Paul has tried a few business ventures, but none have succeeded the way PRIME has. I am genuinely impressed with Paul’s entrepreneurial mindset. The hydration market seems to have picked up in their activity when it comes to adapting old products and delivering new products. PRIME frequently releases new flavored hydration drinks, keeping them active in the market, and, after seeing the success of PRIME as a hydration drink, they have even expanded to energy drinks. Paul has a large amount of influence on the younger generations and is taking advantage of that when it comes to this market. Aside from the fact that PRIME tastes good, it also looks good. The design is appealing and sticks out much more than other hydration drinks do; you would notice it first when going down the drink isle at the grocery store. In addition to the taste and design, PRIME also is much healthier in comparison to their biggest competitor, Gatorade. For instance, PRIME has no added sugar, while Gatorade has 48 grams of added sugar per 12 oz. PRIME has even started to produce powder packets that flavor your water. This is a cheaper alternative in comparison to the regular hydration drink. To sum up, Logan Paul may be a knucklehead influencer to some, but his entrepreneurial mind is something worth noting, especially given the success of PRIME. PRIME By Logan Paul x KSI. (drinkprime.com)

In the realm of Influencers, Jake Paul is one of the most recognized influencers out there. He is well-known for his successful YouTube career, acting opportunities, and now more recently his boxing career. Jake Paul has helped rekindle a flame in the sport of boxing, and has drawn more attention to the sport. Jake Paul noticed the market for gambling and betting, particularly in sports such as boxing, and teamed up with entrepreneur Joey Levy, to create a micro-betting app called “Betr”. Micro-betting is a type of sports betting that allows you to place wagers on individual things and moments that aren’t always directly related to the final outcome of a game.

Obviously, there are several different ways to bet, and especially betting via apps, but Betr stands out. First, Paul and Levy are thinking about the next generation of sports fans. Betr is supposedly the first direct-to-consumer micro-betting focused sports betting company. It allows the users to engage and bet on every moment of a live sporting event, providing satisfaction instantly and an ability to predict outcomes in the present moment. Some perks include: A wide range of sports to bet on, and Betr precautions that allow users to limit themselves with deposit limits, maximum time for app usage (daily), and setting maximum amounts of money to bet during a given period of time. Paul’s promotion strategy was done through his impressive social media following, and funding was done through a long list of famous investors who believe in Betr, such as Travis Scott, Ezekiel Elliot, Richard Sherman, Dez Bryant and DeSean Jackson. Jake Paul was once known as a hooligan Youtuber, but I think that this great entrepreneurial thing he is doing that is worth noting. Betr supplies instant gratification to sports betting, allows you to bet on every moment of a sporting event while it’s live, and it just might be the future for sports betting. Betr | Fantasy & Sportsbook