When Evita Robinson graduated from college, she identified herself as an artist, hoping to one day be an entrepreneur. As a new graduate, she started traveling. Paris, Tokyo, and Thailand were all places she had visited by the time she was 25. During her worldly adventures, Robinson, like many other millennials, shared her adventures with social media. Soon, she decided to create a group of a few friends she had on Facebook, in order to connect city people to a travel lifestyle. This small group she had created blew up and led to the formation of her business, Nomadness Travelers Tribe.

Nomadness Travelers Tribe is known as, “‘the first group to spearhead targeting diverse millennial travel,”‘ says Robinson. This group is comprised mostly of African American women, living in cities around the world. Some are in poverty, while others experience lavish lifestyles. Yet, they are connected with a love for travel.

Nomadness creates a family between its members with conferences, meetings, and trips that happen worldwide. The trips that this organization puts together are created for the rich and poor through different selling points based on your economical status. To prove just how popular these vacations are Nomadnessx, one travel experience they offer, has an average sell out time of 5 minutes.

Robinson proves how a passion for something, coupled with technology can, in fact, create a business. She says, ‘”If the Internet was a geographic location, Facebook would be the capital. It is where everyone is. If you can start someplace where everyone is and then push out from that point, you have the opportunity to do something special.”‘ Even though her enterprise came to her on accident, she is still a success story. She created a specific environment for a niche audience that has become extremely popular, all through social media.