Do you ever get tired of remembering all the different passwords you have? Ever feel frustrated with having to come up with a new password for each social media site you join? Well, Geoff Sanders, Devin Egan, and Yo Sub Kwon, the founders of Launch Key, definitely understand your pain. That’s what they created LaunchKey, a smartphone app that replaces all your passwords and lets users sign into a site with a username alone. The software sends a signal to the user’s smartphone and he or she completes the sign-in by swiping the smartphone screen.
LaunchKey not only eliminates how many passwords people have to remember, but also helps with security breaches, particularly hacking. And while there are some smartphone-based solutions that send a code to the phone that you must type in, LaunchKey has improved this because the LaunchKey app realizes you have your phone and sends you a message that is acknowledged with a swipe. And if someone else is trying to sign into your account, you can know that too! Also, it’s not for websites alone,it can actually work with anything that connects to the Internet. As Sanders said, “In theory, you could someday start a car with LaunchKey.”
Sanders, Egan, Yo Sub Kwon, won first place and best design with the LaunchKey concept at the Startup Weekend Las Vegas competition in July 2012. That same week, hackers had posted nearly half a million Yahoo passwords online. The team also got $750,000 in start-up funds from Vegas Tech Fund, founded by Tony Heisch and other Zappos.com execs. The LaunchKey App is now available for free in the Apple App Store and an Android version is coming soon!