Giancarlo Purch started a YouTube channel in 2014 as just a 14 year old kid. He has created content in relation to streetwear and sneakers throughout the last 8 year. Purch creates vlogs where he goes to different stores and will purchase or trade shoes. He also made some great videos going to Sneakercon, where he would buy and sell shoes. He would often give tours of his house and he took a lot of pride in his bedroom which was basically a huge closet filled with expensive clothes, shoes, and accessories. Once his channel continued to grow, he saw an opportunity to create his own streetwear brand called Blazendary. This brand sells simple pieces of clothing like sweatpants and t-shirts. He chose to make the design on all his products, three plus signs. The plus signs are meant to ensure positivity in everything that you do. This is a really strong message and it is really cool that he built his brand based off spreading positivity. Blazendary has spread into reselling other designer products, while also selling his merchandise. More recently, Giancarlo has gotten serious about saving and investing, so that he can set himself up for his future endeavors. He has started to film YouTube videos about investing and trying to help other young people to get into that space. He has invested in stocks, cars, and real estate. These investments were able to help him move from Charlotte, North Carolina, to New York City where he is able to better pursue his career. Giancarlo Purch has a really unique story
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Charlotte Hornets star, Lamelo Ball was making large pay checks, even when he was 16 years old in high school. After going viral for a half court shot during his career high 92 point performance when he was only a freshman in high school, the world took attention to the Ball family. Their father, Lavar Ball, a failed NFL player got their brand started at a young age. They called it Big Baller Brand, with the abbreviation BBB, for the 3 Ball brothers. The brand started by selling shirts which became very popular among teens at the time. Next, they moved into the realm of designer basketball shoes. Lamelo was the first son to get a signature shoe, and he was only in high school at the time. The shoes retailed for $395, making them a not very popular option for basketball shoes. This shoe may not have been a big money maker, but it certainly drew a lot of attention to Lamelo. After high school, he ended up playing professionally in Lithuania and he became a part owner of the team he played for.
After his European career was up, Lamelo decided to go to the NBA draft in 2020, where he was selected 3rd overall by the Hornets. Once Lamelo joined the Hornets, Puma took interest in him and ended up signing a deal with him. In the past year, he has come out with the first and second rendition of his signature shoe with Puma. These shoes have been a hit and they are actually a viable option for a basketball player. Although Lamelo may not have had the best early career as an entrepreneur, he brought a lot of attention to himself which ended up setting him up for a very successful start to his NBA career.
Tyler Blevins (Ninja) is the most popular Fortnite streamer of all time. He came onto the scene in early 2018, growing his following to over 220 million total and he averaged a viewer count of 600,000, which was a new record. Growing up, Ninja was always very interested in video games, his father kept their family up to date with the latest games and consoles. He was always very good at video games, but in college, he took his gameplay to the next level. He started off by streaming other games like Halo and Battlegrounds: PUBG, but his stream really took off when Fortnite became popular. It is estimated that in 2018, he was making over $1 million a month off of his streaming alone. He has had several paid partnerships with tech companies and his largest deal is with the energy drink company, Red Bull. Now, on all the social media platforms combined, Ninja has over 70 million followers. Not only does Ninja stream for fun, but he often partakes in competitive Fortnite events, which he has won large sums of money from in the past. Ninja has been able to build his brand into a household name for children across the world. It is amazing to think how doing something as simple as playing video games can make yourself into a successful entrepreneur.
Blake Wynn is a sneaker reseller that has since founded a sports marketing agency called,
Enclave & Key. Blake started off buying and selling sneakers and making content through YouTube and Instagram. He was very successful doing that but he always talked about his love for sports, football especially and he thought he could make something out of that passion. He made great connections by selling sneakers to big name athletes and his family ties to the Las Vegas strip, as his uncle was the CEO of Mirage Resorts and Wynn Resorts. He dropped out of college at the age of 19 to pursue his dream of being a sports agent. Blake moved to Los Angeles to be able to become a partner with the LA Chargers, helping with their players marketing. Being with the Chargers was the first step towards opening his own marketing agency. Right at the start of Enclave and Key, he had over 30 athletes ready to partner. He became a global brand ambassador for the LA Chargers as a result of this early success. Enclave and Key has grown to represent over 150 of the biggest names in sports. Since Blake was very young, he had an entrepreneurial mind and he was always looking for the next venture.
Good Good is a group of 6 golfers who are changing the norm around golf. They make videos on YouTube and they create unique content that is very different from normal golf, they make it seem fun and something that anyone can play. The group started as several separate channels and then they decided to merge into one and make content that is on the next level. Garrett Clark was the main creator of the channel, he had his own popular channel, GM Golf. Garrett dropped out of college to pursue his dreams of creating YouTube videos. Good Good has over 1 million subscribers on YouTube. The group has a crew of professional videographers and video editors that make the videos high quality and engaging. Once the group took off in popularity, they started to make merchandise. They have their own golf shorts, shirts, hats, headcovers, and almost any other product you would need. The Good Good apparel drops every couple of months and they always have new trendy designs and products. Their latest venture has been sponsoring professional golfers who are on the Kornferry Tour. They pay their athletes to wear their apparel and to represent their brand. Good Good has changed the pretentious stigma around golf and I believe they have grown the game.
Mikey Williams is a high school basketball player who has taken advantage of the new era in amateur sports; the name, image, and likeness era. He is a five star recruit from the 2023 graduating class. Between Instagram, Twitter, and TikTok, Mikey has over 6 million followers combined. According to recent reports, he is able to charge companies over $50,000 per Instagram post to advertise their product. His NIL valuation at the beginning of 2022 was around $2.6 million, over double the amount of big named college football stars like Bryce Young and CJ Stroud. Mikey has signed two very large deals, one with Puma and the other with a sports marketing agency. He became the first high schooler to sign a deal with a popular footwear brand. He is currently being paid to wear their shoes and apparel on and off the court.
In a recent interview on the I Am Athlete podcast, Mikey said that he wants to be worth 1 billion dollars by the age of 25. He feels that he needs to make investments with his money now if he is going to be able to reach that goal in the next 7 years. As he enters college or the NBA G-league, next year he will be able to expand his wealth exponentially.