The journey of Ring is one of enterprise and grit. Founded in 2013 by Jamie Siminoff, Ring started off with this one potent idea-to create a smart doorbell that would make homeowners more secure by helping them see and talk to visitors through their smartphones. The felt need for this security adjustment and convenience-one that was getting increasingly prepared well for the product to be received by tech-savvy customers-was there in this case.
Despite the revolutionary idea, Siminoff struggled a great deal to find investors. Shark Tank in 2013 proved to be a turning point. He did not land a deal with the Sharks; however, the show proved priceless exposure. The exposure on a national scale set Ring into motion and attracted investors outside of the show. It was really about overcoming that first significant hurdle: his conviction in the product, and that he could change course on a dime.
And boy, did persistence pay off for Ring. The company continued to grow, and in 2018, Amazon bought Ring for a reported $1 billion. More than the validation of Siminoff’s vision, the acquisition epitomized resilience and adaptability-part of the very tenets of entrepreneurship. This story of Ring reminds one that the setbacks become the steppingstones to success, and with will and innovation, entrepreneurs can turn their dreams into reality.
https://ring.com/products/battery-doorbell
Reagan Thomas
