Since the 1980s fitness frenzy, so many people have adored fresh pressed juice. Not only is it a wonderful source of nutrients but it’s delicious too! Many may look at this market and see no need for improvement but Annie Lawless did. Annie co-founded Suja juice in 2012 alongside her 2 partners. Suja is a clean organic fresh pressed juice brand you can find in almost any grocery store in a variety of flavors.
Annies’s story begins with her journey of her health, she has celiacs disease which has had to make her very weary of what food she puts in her body. Throughout her journey with food, she has become an expert in knowing what is and is not okay for her body. And in this journey is when she realized she could make a business out of her findings. Suja prides itself by only putting purely organic fruits and vegetables in their juices. As well as using a specific process called high-pressure processing which “captures all the nutrition in (their) organic produce, keeping them shelf-stable, without preservatives.” Suja has also branched out from juices as well. They also sell a variety of cleanses, wellness shots and powdered greens. Suja has grown rapidly over the years with 18 million dollars in profit its first year of business and now has an estimated 300 million dollar net worth.
Annie however is not only the co-founder of Suja but is also the founder of Lawless beauty, a beauty company that guarantees celiac safe makeup to all its customers. Lawless is sold at all Sephora’s and has rapidly grown in popularity since it was created in 2017. Annie has really set the new standard for safety in not only the arena of food but makeup as well. So next time you’re at the store or wanting to try a new brand of makeup, check out Suja juice and Lawless Beauty!
