In a market of millions of swimwear brands, Frankies Bikini’s, a very well-known swimwear brand to most female Instagram-users, found success. Its head designer, Francesca Aiello, began the brand when she was in high school.

She says, “…I could not find styles that I was interested in on the market at that time. I had seen a woman on the beach wearing a skimpy bikini bottom, and could not get over the amount of confidence she was exuding. […] I had so many ideas of designs that I wanted to wear, so my mom helped me source seamstresses that could my visions come to life.”

After she started wearing her custom bikinis, her friends began asking for them, and from there, her business took off. She created an Instagram account and began posting photos of the bikinis, and soon enough, a well-known supermodel requested to have some of her bikinis. She posted photos in them and tagged Aiello’s account, and business boomed.

Aiello, now 27, continues to achieve great success, but she maintains her values, and the reason behind her business.

“It is so important to me to be a business owner, and have a brand that people know is designing for all women. I am not designing specific styles that only flatter specific body types. I design styles that all women of all shapes and sizes can wear and feel their most confident in.”

Aiello has received the Forbes 30 Under 30 class of 22, and was the youngest designer at Miami Swim Week, at just age 19. She know works with some big names such as Gigi Hadid, Hailee Seinfeld, and Sofia Richie.