Pura Vida is an organization that sells carefully handcrafted bracelets made by artisans in Costa Rica. Each bracelet demonstrates the “pura vida” way of life with their color combinations and innovative styles. “Pura Vida” is Spanish for “pure life” and represents a Costa Rican philosophy that encourages choosing to live life to the fullest.
This idea began when Griffin Thall and Paul Goodman went on a college graduation trip to Costa Rica. While traveling throughout the country and taking in the breathtaking views they began to understand the simple lifestyle of the Costa Rican people. As they were walking around one day they ran into two bracelet peddlers named Jorge and Joaquin. These two peddlers where living in poverty and needed anything they could get. Griffin and Paul wanted to do something about it so they asked Jorge and Joaquin to make 400 bracelets that they could take home with them.
When Griffin and Paul returned home they put the bracelets in a bowl at a local boutique and within days they were sold out and people were asking for more of them. These bracelets began to symbolize the simple things in life and Griffin and Paul decided to spread the “pura vida” lifestyle by starting a partnership with Jorge and Joaquin. Not only were they able to help out these two peddlers living in poverty but Pura Vida Bracelets have given over 100 Costa Rican’s full-time jobs. Hundreds of bracelets are now sold and Pura Vida Bracelets even has a Charity Collection that gives back to different causes around the world.
This story is inspirational and shows how two college graduates can take a simple idea and change many lives of those they just met. To read more about Pura Vida Bracelets visit http://www.puravidabracelets.com/.