Through researching young entrepreneurs, I came across Adelle Archers. Archers is the CEO and co-founder of Eterneva. This start up company helps honor the lives of loved ones by turning their cremated ashes into diamonds. On top of being a CEO and co-founder at the age of twenty three, Archers has been featured on Shark Tank, was named the Consumer Startup of the Year in 2019, and was featured on Forbes coveted ’30 Under ’30 list. Archers also earned her MBA in Entrepreneurship from Acton School on Business. She was the valedictorian of her class, graduating at age twenty three. Archers idea for this product came to her when she lost her close friend to cancer. After their passing, she realized that there are not a lot of good options for memorials when you lose a loved one. That typical urns, caskets and funeral homes “fell uninspiring and morose.” She also came to the realization that ashes don’t last long and are often thrown out after a generation or two. Her company allows for loved ones ashes to be passed down from generation to generation and celebrate and remember their lives. The market for this business is very large and growing as 50% of the United States chooses cremation. Eterneva’s goal is to change the way that thinks about grieving and to create more lines of communication in times of loss. Eterneva has provided its customers with a to feel close to their loved ones that they other wise would not have.