Have you ever wanted to get a personalized message from your favorite celebrity? Maybe even send a friend a message from their favorite sports star? With Cameo, a new video-message app, both of these are possible. Cameo allows celebrities and influences to send personalized messages to anyone at a price that varies by creator.
In 2017, Cameo started when Vine influencer Devon Townsend, along with two of his friends, sent a video of Cassius Marsh, a Seahawks defensive end, wishing happy birthday to a little girl. He quickly realized the potential of this business model and started to contact fellow social media influencers to get them on board. With the company’s rapid growth came a few challenges. For example, in 2018, Brett Favre was tricked into reading coded hate speech during a $500 Cameo video. Townsend and his team responded quickly and decisively. Their response and adaption saved the company from a PR nightmare and resulted with only one celebrity leaving the platform. Early challenges such as these gave them the confidence to grow even more.
To date, Cameo has received 15.8 million in funding. The social media platform sends out about 1,000 video messages a day from over 10,000 influencers and celebrities, with some creators charging as much as $2,500 per video. Cameo keeps 25% of the profit from the videos, with the remaining 75% going straight into the pocket of the creator. The company employs over 60+ people and plans to expand in the near future.
With the creation of Cameo, Townsend, who is now 30, has exemplified the entrepreneurial spirit. In today’s day and age, the social media field is saturated with industry giants and countless copycats. However, Townsend and his co-founders came up with an original and different idea to create their own share in this highly competitive space. His ingenuity serves as a reminder to young people that there is always room for innovation, even in a seemingly “full” industry. It will be interesting to see what he does to grow Cameo in the future and how he adapts to new problems that arise.