Archive for Apparel/Accessories

Olivia Abrams – Tick Mitt

Two people smiling and posing in a forest during autumn.

Have you ever wanted an easier way to remove ticks that’s also non-toxic and reusable? Well Tick Mitt is the perfect solution for you! Tick Mitt was founded by Olivia Abrams in March 2023 after she realized that she wanted to continue entrepreneurship after graduating from Lehigh University in 2021. Olivia had to create a business plan for her final entrepreneurship class at Lehigh, and she chose to do it on Tick Mitt.

Four colorful bath mitts, pink and yellow, and turquoise and green, with white cuffs.

Her father Steve also just recently sold Magnolia Bakery in 2021, but it wasn’t till late 2022 that the both of them started thinking about continuing Tick Mitt and launching the idea. Both Olivia and her dad Steve have been bitten by ticks in the past, which made her want to continue with Tick Mitt. They both wanted to focus on reducing tick bites and tick-borne diseases. Olivia’s venture was funded with some money from the Magnolia sale and some of their media connections.

A yellow and a grey oven mitt on wooden background.

But what really is a Tick Mitt product? The Tick Mitt product is a mitt that can remove any loose ticks, while also being washable and reusable. The mitt is eco-friendly, non-toxic, reusable, and can be used for pets and humans. Steve and Olivia partnered up with a tick expert and product engineer to create the mitts to cling onto ticks. Olivia first focused more on pets in the beginning and then branched off to target camping, hiking, gardening, and other outdoor activities. Since they’ve expanded their target market, they’ve helped lots of people gain their freedom to the outdoors again without fearing ticks as often. Tick Mitt has been featured on Good Morning America and The View, which caused her products to be sold out immediately in the beginning. So far, the company has made around $450,000 in sales and has been sold in the U.S., Canada, South Korea, Sweden, and Norway. Tick Mitt has also won Product of the Year award at Outdoor Retailer, and more than 25,000 people have used it. The mitts come in many different colors and are easy to use and re-use!

You can check out her website here!

Sources:

TiCK MiTT – Tick Remover for People and Pets

Product of the Year Winner Tick Mitt Tackles the Tick Problem Hands-On – Outdoor Retailer’s The Daily

Female alumnae find entrepreneurial success – The Brown and White

Olivia Abrams

Young Stylish Moziah Bridges

Moziah Bridges, a young stylish talented individual. Moziah at the age of nine loved style, and at this age he struggled to find a suitable bowtie. He decided to start his own business called Mo’s Bows, pretty clever for his age. Although, for him it wasn’t just giving the name and saying this is my business, he had to learn how to sew and then he innovated in making colorful bowties by using his grandmothers left over sewing projects. As time went on Bridges hired tailors, and he just took care of the business and creative side of things. This business was on shark tank as Bridges give his run down on the business. He has been pretty successful as a bowtie businessman, selling more than $700,000 in handmade men’s ties and accessories. A couple cool things that Moziah has done with his business is he made a custom “Obama Blue” tie for President Barack Obama, and his company has produced bowties and neckties to all thirty National Basketball Association teams crossed the country! That is very impressive for where he had to start and to where he is now. These are so very cool and interesting facts that his company will forever remember. Now, Moziah’s company has other companies that carry his ties, like Cole Haan, Bloomingdale’s, and Neiman Marcus. These are some very big businesses. Also, he is a Memphis native and in 2012 he started a Go Mo Summer Camp Scholarship Fund. This is a charity, and its goal is to send Memphis kids to summer camp. To the most recent date, this charity has sent more than fifty kids to summer camp. Overall, this is a great story and an even more successful business.

Link to Article: 10 Successful Young Entrepreneurs

Mo's Bows

From Locker Rooms to Runways: The Under Armour Brand Journey

Under Armour was founded by Kevin Plank in 1996. He was 24 years old and started out his company where most young entrepreneurs do, his grandmother’s basement in Washington, D.C. While in college Plank was the special team’s captain of the University of Maryland football team. So naturally he was into sports and saw an opportunity for a clothing brand. He expressed how he hated having to change out of sweaty t-shirts worn under his jerseys. He found that his compression gear stayed dry, and he realized he needed to create his clothing out of that material. His early sales were out of the trunk of his car on the East Coast.

His first big sale was $17,000 worth of gear. He sent his first prototypes to his teammates and friends to see what they thought of it. With this exercise he was then able to tweak his design and fabric choice with their feedback. Kevin decided to use the British spelling for “armour” since it was still available to be taken for his clothing line. Under Armour got a huge deal when Warner Brothers used the brand in two films, Any Given Sunday and The Replacements. When it was all said and done Plank was able to purchase an ad in ESPN The Magazine which earned him and his brand $750,00 in sales. In 2000, Under Armour became the main outfitter of the ne XFL football league. From there they earned many investments in the millions of dollars range. From there they were able to put funds to better branding, commercials, and store fronts. One main thing that has stuck is their motto “Protect this house”. This motto has been around for a very long time and is an example of keeping and sticking to something that they believe in. As many of us know, Under Armour is a very successful brand that was formed from a need for better athletic gear and look where they are today!

 

Treign Clothing

Treign is outstanding in the fashion industry not only for its style wear but also as an example of the entrepreneurial spirit. Treign was formed by a group of visionary entrepreneurs and has managed to carve a niche in innovative design coupled with strong business acumen.

The incorporation of quality and sustainability in Treign’s products sets it apart. The founders picked up on the increasing demand among consumers for greener products early on and made this aspect central to their business model. In addition to environmental footprints, it reduces through its use of sustainable material and respectful manufacturing practices, Treign appeals to a socially conscious customer base. Forward thinking has enabled them to secure a loyal following and a reputation for integrity.

Moreover, the entrepreneurial journey of Treign is literally intertwining with an unquenchable drive for innovation. It continuously pushes boundaries in fashion through the use of advanced technology within its designsfrom smart fabrics which would change color according to weather conditions to personalized ranges of clothing. Treign leads in this area of fashion tech. This blend of style, sustainability, and innovation makes Treign Clothing Company a true embodiment of modern entrepreneurship.

If that wasn’t enough, Treign is one of the most conservative companies in the world, and its people simply adore advertising. Fully aware of what great message does, they invest tens of millions into marketing campaigns that really speak to them. Whether through social media influencerspartnerships, or just regular advertising, promotional efforts at Treign are always strategic and impactful. This commitment to good advertising does more than raise brand awareness-it reinforces their relationship with the customer and makes Treign stand out in a very competitive world of fashion.

https://www.gotreign.com/

Image result for treign clothing

 

Reagan Thomas

Eleven the Entrepreneur

If you’ve watched Stranger Things on Netflix, I bet you’ve heard of the starring actress Millie Bobby Brown. She took the world by storm as Eleven, kickstarting her career as a talented actress. Many people know her, but fewer know her as an entrepreneur. She gained huge amounts of recognition and popularity from her roles in Stranger Things and other shows and movies in her teenage years. This fanbase gave her a platform to launch her own business at only 15. In 2019,  Millie started Florence by Mills, a clean fragrance and cosmetics company. She named her business after her great-grandma, Florence, whose love for life and self-expression inspired her. After sitting in hundreds of makeup chairs for acting roles, Millie discovered her cosmetics preferences and realized that makeup should be about self-love. The vision of her brand is focused on the enhancement of natural beauty and artistic expression. She was adamant about making her products clean with no harsh chemical or toxic ingredients or animal testing. Millie created the Olivia Hope Foundation, a fund inspired by her friend Liv, who battled leukemia. Florence by Mills donates to this fund in support of finding a cure for childhood cancers. In February 2024, Millie expanded her brand by launching Florence by Mills clothing, a sustainable clothing brand with an emphasis on loungewear and activewear designed for comfort and style. This brand dominates a portion of their revenue to Girls Inc., One Tree Planted, and Joey’s Friends as Millie has expressed her passion for charity work for women, the environment, and animals. Millie’s businesses have both flourished because of their quality products and positive impacts. She turned her commercial endeavors into social enterprises that give back to the community. Millie’s positivity, creativity, and empathy are embodied in her brands, and her products are high quality, affordable, and fun to use.

 

Check out her clothing and beauty brand.

Pixel To Persona: Safiya Nygaard

Safiya Nygaard is a very successful American Youtuber from Chicago, Illinois. She attended Standford University, studying English and Drama. She quickly noticed her love for production and began working for BuzzFeed in 2015. She started her career at BuzzFeed creating the popular show called Ladylike with a few others. After she left BuzzFeed she was able to put more effort into her own YouTube channel. She has gained over 10 million subscribers since she started posting on her channel in 2017.

Collabs, New Brand, and Other Opportunities:

YouTubers certainly are entrepreneurs but not what some people would think. YouTubers advertise content and as they come into their “voice” that then turns into a brand and this has been successful for many YouTubers including Safiya. Safiya has been able to be a part of many great projects and opportunities. Some of these projects include creating a lipstick collection with popular makeup brand: ColourPop. Aswell as collaborating with fellow YouTuber Cristine Rotenberg AKA Simplynailogical with a limited-edition collection of nail polish from Cristine’s brand Holo Taco. Safiya also owns her own apparel brand called Fiendish Behavior which is a perfect embodiment of who she is. She has added her makeup experiments to her hoodies, t-shirts, stickers, tote bags, blankets, and sweats. Safiya would call her clothing style as “comfortable vampire” which means wearing all black in comfortable styles and textures.

She is known for her series called “Bad Beauty Science” which essentially means mixing large amounts of a single type of products and creating a “Franken” etc (She has mixed almost every type of makeup product together).  This has iterated into many off shoots of channel topics. She loves testing “Weird Fashion” such as Platform Crocs, 9-foot-long jeans and many many more. Recently she has moved into showcasing her cool travel opportunities with her husband also fellow YouTuber Tyler Williams. They have visited an underwater hotel, slept in an Igloo, slept in a Japanese Capsule Hotel, and again many other places. As a fellow viewer and subscriber, I like to say she is an investigative channel of weird things but weird is a good thing because that makes the content very interesting. I found her channel in 2018 so I have been a loyal lover of her content for 7 years and still enjoy every aspect of her videos. One other detail I would like to mention is when she has a video idea she will do whatever it takes to complete it just because she is that interested in the topic. Some of my favorite longer more deep dive type videos include, “I Stayed At Every Hotel On The Vegas Strip”, “I Ate At Every Celebrity Chef’s Restaurant On The Vegas Strip”, and “I Got An 18th Century Makeover” just to name a few. In her 18th Century Makeover video she got the opportunity to live out her childhood dreams and visit Colonial Williamsburg and get to wear 18th century attire and get to participate in activities there. In her earlier videos she would mention how she wanted to go to Colonial Williamsburg and now she finally got to go. It was really cool for me as a fan to see her get to visit a place she always talks about, and I was very invested in videos like these.

Conclusion:

These videos take a lot of time, planning, and funding. I am amazed at the work that is put into these videos from Safiya, Tyler and their team. Both of them are also relatively young being 32 and 33 years old. They all have been working very hard on this channel and brand since they graduated college. As a long story short I really wanted to showcase at least one YouTuber in the blog post agenda and I think it is a very interesting type on Entrepreneur to research.

Here is Safiya’s YouTube Channel:
https://www.youtube.com/channel/UCbAwSkqJ1W_Eg7wr3cp5BUA

(I tried every method but I was unable to add any pictures, her thumbnails are really eye catching)

Lavish by Grace

Meet Sherline Raaw, a young entrepreneur who created a Christian apparel business during the pandemic. Sherline first had been waiting tables for five years but knew that she didn’t want to be a server all her life. Tired of her life as a server, Sherline needed change. She decided to join the Air Force for stability and for their benefit. During her time joining the Air Force, Sherline also just got proposed to by her boyfriend of four years, while still in tech school, and trying to move out of her parents’ home. Despite her busy schedule. Sherline still found time to be with God.

She kept having this idea of Lavish by Grace in her head, but she didn’t know where to go. Asking God for guidance in her busy schedule, she looked to Him for what to do next. Right in 2019, when the pandemic hit, everyone was at home. That’s when she really found time and got to design her brand more. During her time at home, she noticed the lack of minimal Christian apparel and decided to aim her business in that direction. She started creating minimal(istic) matching loungewear that still embodied Christ. Her own idea took 2 years before she launched it. This idea had been brewing for quite some time, but thanks to Covid, she really got to invest her time in it.

The mission of Lavish by Grace is, “we live in a world where everything runs out and everything has a limit. However, God’s grace, which has been lavished upon us, does not. There is no better word to describe it than lavish. Lavish by Grace was founded with the intention of sharing my faith and raising awareness of Jesus Christ using minimal and comfortable clothing,” says Raaw. This beautiful idea brings a strong community together with simple and comfortable clothing.

Despite her busy schedule, Sherline was able to launch Lavish by Grace, woman apparel, during the pandemic. She wanted it to be more than just minimalist, cute loungewear for woman though. She wanted to create a community centered on Christ and comfort. With her company, she’s done well to sell at high-quality apparel while continuing to foster the Christian mindset. Her business is only at its wonderful beginning!

Elevated Faith Apparel

Elevated Faith is a fashion apparel company that has successfully created a dent in the world of faith-based fashion. Founded on the basis of spewing the love of Jesus through creative and stylish apparel, Elevated Faith has been in a position to combine faith and fashion in a manner relatable to many. From T-shirts and hoodies to jewelry and accessories, their products boast messages and symbols that are totally inspiring, reflecting Christian beliefs. It has not only drawn them a loyal customer base but even given birth to a community of believers who proudly wear and share their faith.

The story of Elevated Faith is the journey of entrepreneurial thinking and innovation. The founders saw a gap in the market and used modern and faith-inspired designs to appeal to the younger generation. The brand engaged in social media and digital marketing platforms, expanding the reach of their brand across the globe. Attention to the quality and meaningfulness of design helped this brand stand out in the highly competitive arena of fashion. Through perseverance and insight, Elevated Faith has transformed from a fledgling startup into a recognizable name in Christian apparel, which has been in pursuit of inspiring others to live their faith out in bold and stylized ways.

 

https://elevatedfaith.com/collections/christian-apparel

Image result for elevated faith

Reagan Thomas

 

Wise Pocket – Sofia Overton

Sofia Overton noticed at just 13 years old a common problem: many clothes for children and women lacked pockets. She came up with an idea to solve this problem, socks with built in pockets. With the help and support of her family and friends she turned this idea into a business and started selling them. Deciding to go on shark tank was one of the best choices she ever made. She rigorously prepared and made a massive effort to improve her presentation skills. The Sharks were impressed by her pitch, and they offered her a deal. The deal was $35,000 for 25% equity in wise pocket products. After this win, her company grew through new problems and challenges. The company started to use social media to grab interest in their products and carved out a unique space in the fashion world. The socks come in fun colors and patterns and in many stylish choices.

10 Interesting Facts About Sofi Overton You Do Not Wish to Miss Out

Sofia’s business endeavors serve as a great example to young people today who have a dream of starting a business. Not only did she find a problem with a unique market, but she competed on shark tank and earned a deal. This deal launched her business into a new level of success. While navigating new problems and challenges the business grew into different areas of interest for a unique market.

It’s inspiring to see someone take an idea and run with it. We can learn from Sofia and learn to take risks and grow through great opportunities. Her developing story goes to show that there’s no substitute for following a dream with passion.

Rajia Abdelaziz: InvisaWear

Rajia Abdelaziz’s journey as an entrepreneur began with a deeply terrifying experience that revealed a significant gap in the market for easily accessible personal safety solutions. One evening, as she walked to an event, she encountered a car full of guys who made an inappropriate comment and then attempted to get out. Although she managed to lock herself in her car and escape, the encounter revealed to Rajia how quickly a situation could escalate and how little time there is to react.

So, this led to Rajia’s desire to create a better solution. Through her research, Rajia was disappointed to find that most safety devices were bulky and unattractive, resembling panic buttons that many would refuse to wear. So, with her desire to create safety devices that blend seamlessly into everyday life, she created InvisaWear. This brand offers a range of stylish accessories—necklaces, bracelets, keychains, fitness bands, and scrunchies—each equipped with a hidden button. With just a double press, users can instantly alert five pre-selected emergency contacts, share their location, and even contact 9-1-1 if needed.

Rajia Abdelaziz stands as a great example of the impact young entrepreneurs can have by harnessing their experiences to create meaningful change in the world, proving that creativity and determination can lead to powerful solutions.