Archive for Apparel/Accessories – Page 13

Custom Sock Designer and CEO

An ambitious high school student took notice of a popular trend of plain Nike socks at basketball games. He wondered how such a simple design gained such popularity. What if he could build of the popularity of simple socks, design custom ones and build a brand for it. What if crazy designs could build off the already established popularity of “simple” socks?

The now 18-year old, Brennan Agranoff has advanced his idea into a brand, earning over $1 million annually. His company, “HoopSwagg” now ships 70 to 100 orders a day! With custom designs ranging from superhero themes, to food items, to crazy color combinations, HoopSwagg’s socks are quite popular on the market.

With a loan from his parents, Brennan began printing on his own colors on socks with heat pressing machines. He was finally seeing his idea materialize. After the first year, sales were slow and nothing impressive. Brennan then had to solve a way to advertise his product. Heading to social media with his unique product, it was a short matter of time to pick up popularity from a sizeable audience.

Now with a warehouse, a website and over ten part-time employees, HoopSwagg is continuing to grow. Agranoff hopes to send HoopSwagg mainstream through retail stores. Agranoff also intends to expand his line of products in the future with custom shoe laces, and other custom designed basketball gear.

Brennan Agranoff, who is still in high school, is a perfect example of ambition in accomplishment. A young boy who decided to act on his simple idea, discovered the big market within retail and customization. By teaching himself skills such as web and graphic design, his ambition continues to only lift the company to more possibilities.

 

To hear more on Brennan’s story and company, check out https://money.cnn.com/2017/04/20/smallbusiness/hoopswagg-brennan-agranoff-socks/index.html

New Idea, Vintage Clothing

Now in their mid-thirties and married, Susan Gregg and Eric Koger began in 2002 with some used clothes and an idea. Susan had always had a love for vintage clothing but eventually came to the point where her passion outgrew her closet. As college students, she and Eric were always looking for ways to make money, and so they had the idea to begin an online vintage clothing shop, naming it ModCloth.

ModCloth had very humble beginnings, with one part-time employee working out of their basement, but over the next couple of years they began expanding rapidly. By the time that Susan graduated college, she realized that ModCloth could be her full-time job. In 2007, ModCloth had one million dollars in sales and raised one million in capital. From there ModCloth continued to expand its sales, bringing in $150 million in revenue during 2014. They grew to the point where they were selling styles from designers all around the world.

One impressive way that they measured demand was through a program called “Be the Buyer.” This program allowed potential buyer to view sample products, vote on them, and give input on each product’s price, style, etc. “Be the Buyer” really helped Susan to understand her customers and what they were looking for in ModCloth.

I think that ModCloth is a wonderful example of a passion made profitable.

 

Susan and Eric with their beloved pug.

ModCloth has since been sold to WalMart. Their website and YouTube channel can be viewed here.

A Jewelry Empire At The Age Of 16 – Post #2

Amanda Thomas is a young entrepreneur who turned her dreams into a reality. In 2005, at the ripe age of 16, she created her own jewelry line called, “Luv Aj”. Jewelry had always been a passion for Amanda. During her teen years, she would return home from school each day and create new designs. One day, she saw an opportunity to turn her after school hobby into a business. By utilizing digital sites like Shopify and Instagram, Thomas was able to not only sell her creations, but also find creative ways to market them.

The unique aspect of Thomas’ business venture was how she capitalized on social media as a marketing tool even before the idea became popular. She was able to see the advantages of using social media as a vehicle to spread her message before most people were able to see them. This was due to her entrepreneurial mindset. Her open and creative mindset allowed her to identify problems before anyone else could and find solutions to those problems that ultimately benefited consumers. Thomas was able to use sites like Instagram to communicate with famous influencers who would then be able to share her products with their already established fan bases. A few of these celebrities included Beyoncé, Gigi Hadid, and Emily Ratajkowski.

Through these well thought out and developed marketing tactics, Thomas was able to expand her jewelry business to boutiques across the nation. She was recently added to Forbes ’30 Under 30’ list at the age of 26.

The most inspiring part about Amanda Thomas’ story is the fact that she was bold enough to act on her idea. She easily could have created her own jewelry line and only have sold it to her friends and family, but she was bolder than that. She not only took the risk of creating a Shopify account, but she also took the risk of reaching out to celebrities. This tactic clearly paid off as her business took off and she created a jewelry empire.

Bow-Ties and Mentorship

Bow-ties? Not exactly a revolutionary idea, but this was the business that one young, well-dressed boy decided to pursue. Growing up in Memphis, Moziah Bridges always had a love of fashion. Even at a young age Moziah, or “Mo,” could always be seen in a well-designed suit and bow-tie, a trait that he claims came from his Dad and grandpa, who were very dapper men themselves.

At age nine, Mo decided that he wanted to move beyond just dressing nice. He wanted to create his own fashion, specifically his own bow-ties, an article of clothing that he felt needed “spicing up.” So, with the help of his grandmother, Mo began sewing his own hand made bow-ties. He continued this venture with himself, his grandmother, and mother until the company reached roughly $55,000 in sales. Mo then decided that he wanted to take his business to the next level, so he and his mom went on Shark Tank expecting to raise some capital, but what they actually got was much greater. Mo and his mother were offered a cash deal by some of the sharks, but it was Daymond John’s deal that stood out the most. Daymond told Mo that he would not give the company any money, however he would offer Mo free mentorship to help the company reach new levels. Mo accepted this offer and received more benefits than any amount of capital would have provided.

Daymond helped Mo and his mother better understand the fashion business that they were in, and greatly expanded their capabilities. He helped them find a factory to help create the bowties to fill orders and he assisted Mo’s Bows expansion into Nieman Marcus, a clothing store which he claims is the “gold standard” of luxury clothing. This all happened by the time Mo Turned twelve.

Three years have gone by since this event, and Mo’s Bows is going stronger than ever. Mo recently acquired a contract with the NBA, a deal which will bring the company seven figures of income.

Mo’s Bows certainly has a bright future ahead of it, but Mo knows that all of this success was due to the high-quality mentorship that he has received throughout his young life. Articles in Business Insider and CBS have cited Mo in personal interviews, saying that he is very grateful for all the help that he has received. Whether it was the business guidance from his mother and Daymond, or his grandmother simply teaching him how to sew, this fifteen-year-old recognizes the value in having great mentors who know your field and want to see you grow. I believe that this is an important lesson that any successful entrepreneur has to learn. Mentors are extremely valuable and act as guides for you as you try and turn your idea into reality and perhaps avoid some of the pitfalls that they had to overcome.

Attached below is a link of Mo’s Shark Tank Update where he talks about how much Daymond’s mentorship has allowed his company to flourish.

Eterneva

Eterneva

“Makes memorial diamonds out of the cremated remains of loved ones.”

This startup was born from personal loss. The founder, Adelle Archer, lost her mentor to a battle with pancreatic cancer. She discovered the lack of options of ways to commemorate loved ones. The business Archer was working for at the time was researching diamond development that, combined with a trend in cremation over burials led her to wonder if the carbon from the ashes of loved ones could be used to create diamonds. She found a few other companies were successfully doing so and began working on her own way of sentimentally including passed loved ones in life. Eterneva sends a small portion of ashes to Amsterdam where the eight month process begins. Unlike competitors, Enterneva includes the buyers in the process by sending text updates throughout the eight months. They build close relationships with their customers throughout this time and appreciate the person being memorialized. Customers can also pick from a variety of colors- traditional clear, red, pink, yellow, blue,green, and black. Many families pick colors that were special to their loved ones.

Will this be an accepted way to move foreword in grief?

Admittedly, this does sound a bit strange at first. However, Archer explains, diamonds allow people to pass the memory of loved ones down generations where ashes in urns do not. At first I thought who would ever turn someone they loved into a piece of jewelry? The more I read about this idea, the more it began to make sense to me. Life is beautiful, why would we not want to commemorate it in a way that reflects the beautiful people we get to share it with? This is a deeply connective idea, I believe there is truth in saying the diamonds can be an excellent way to grieve losing a loved one and still feel connected to them.

What is the cost of Eterneva?

Diamonds made naturally are pricey to begin with, how does Eterneva compare? Eternrava asks $7,000 for .5 carat diamonds. It is in fact more expensive than natural diamonds, however these diamonds have a much more emotional factor to them.

Shark Tank Star Mo’s Bows

Moziah Bridges was only 12 years old when he become the CEO of his own bow tie company, Mo’s Bows. Inspired to start his company at the age of nine by his dad, who he would see dress very nice every day, Moziah asked his mom and grandmother for help on learning how to sew. This led Moziah to making his first ever hand-crafted bow tie. Believing that he had a good product, he started to sell his product online and in retail stores throughout Memphis. From there his business started to gain traction and the demand for his bow ties started to go beyond his local town, “I think the reason Mo’s Bows first caught on among consumers is the same reason it’s successful today. Every bow tie is hand crafted and made in America, and they’re all extremely colorful. There’s a lot of personality behind my line,” says Bridges. Throughout Mo’s Bows growth Moziah has stayed extremely involved in the entire process. He picks and approves all of the fabrics and patterns that go into making every bow tie. Of course everything is not solely run by him, his family helps out in every way that they can.

Mo’s Bows and Moziah Bridges become so popular that he started making TV appearances on a variety of different shows. Shows such as, the Steve Harvey Show, Today, and Good Morning America. He wanted to inform as many people as he could about the brand he was building. Things really started to explode after he made an appearance on an episode of Shark Tank in April of 2014. Moziah did not land a deal with one of the sharks but was offered mentorship by Daymond John. Moziah Bridges still is working with Daymond to help grow his business to this day, “Working with Daymond has really helped me take Mo’s Bows to the next level. He guides me through the practical aspects of running and growing a company”. Moziah’s goal is to grow into a full blown fashion line domestically and internationally. This growth has provided Mo’s Bows with amazing opportunities. These opportunities have involved being a fashion correspondent at the NBA draft and receiving an invitation to the White House where he was able to present Obama with his own blue tie.

Image result for Moziah Bridges with daymond john

The reach of Mo’s Bows company was growing, and Moziah wanted to do something good with it. This led him to start Go Mo which were bow ties where 100 percent of the proceeds went to send troubled Memphis children to summer camp in the summer. To date the charity has sent over 50 kids to summer camps in Memphis. Now Mo’s Bows has sold over $300,000 worth of bow ties and Moziah Bridges is still only in high school. Incredible!

Krochet Kids Intl.: Innovating Impact

Krochet Kids Intl. is a non-profit clothing brand based in Uganda, Peru, and California. This company was started by three men who learned to crochet in high school: Kohl Crecelius, Travis Hartinov, and Steward Ramsey. The three began using their shared talent to sell hats to other students and eventually raised enough money for an elaborate prom. After prom and high school, crocheting was abandoned, but the three grew a desire to help people in developing countries. Many developing countries have government camps that people live in for countless years at a time, but the people living in these camps long for a way to provide for their families. Crecelius, Hartinov, and Ramsey saw this need and decided to translate their passion of crocheting to provide jobs for women in developing countries who were searching for a way to provide for their families. Thus, Krochet Kids Intl. was established in 2007. Since the foundation of Krochet Kids Intl., the business has grown from a small business in a hut in Uganda to a thriving company serving women in both Uganda and Peru. This company provides wages above the poverty standard and introduces each customer to the creator of their product so that the customer can know the creator’s story and encourage them on their journey out of poverty.

The innovation that Krochet Kids Intl. presented is seen in their view of poverty. These men went into developing countries hoping to provide funds and food for the citizens but found that creating jobs is what was most needed which ultimately shifted how non-profits are viewed. The fact that they saw a need and created a business off of it proves their innovation, ability to pivot, and entrepreneurial spirit. Crecelius, Hartinov, and Ramsey used a basic skill that thousands of people know and turned it into a way to help women out of poverty. This is something that inspires me about entrepreneurship. Anyone can take a basic skill and create something that can help others just like these three men who love to crochet did.

 

Maya’s Ideas

Maya Penn is an entrepreneur, coder, philanthropist, designer, animator, writer, and illustrator. She was just 8 years old when she started her first company. Penn got interested in eco-friendly alternatives when her dad taught her about solar energy. She then discovered how harmful chemical dyes were to the environment and sought to combine that into a business idea. Penn out started by making ribbon headbands out of unused fabric around her house. The businesses started out with a $200 budget and grew from the profits received from there on out. Penn was taught how to sew from her mother. Her father was an entrepreneur and taught Penn about business and computers. At an early age Penn learned how to take apart a computer and even coded basic HTML at age 10. She now codes her own website. Her current online store is called Maya’s Ideas where she sells handcrafted clothes and accessories that are eco-friendly. The fabrics are organic or recycled. In 2013, Penn brought in $55,000 in sales and gave 10% to local charities. Penn always gives back to charities because her parents taught her to share with the less fortunate. Maya’s Ideas 4 the Planet is her nonprofit and Penn volunteers locally to this day. In addition, Penn creates also creates videos that she animates, writes, and produces about the environment. She has also created two children’s books and has a novel on advice to young entrepreneurs. Penn advises to start an idea journal. She also said to “….believe in yourself and what you’re doing. Don’t get discouraged if things are going slower than you expected. And don’t give up too quickly.”

 

Designer Daddy

Nephi Garcia, born in the 80s, has a beautiful family with three kids and lives in California as a fashion designer. His specialty is princess costumes, along with others that come out of movies. These costumes are elaborate and are made of high quality materials. That’s not the only point of differentiation, though. Some of the dresses that Garcia makes “transform”. These dresses transform from “peasant to princess!” Not only does he make costumes for his daughter, but also for his sons and wife. Along with the transforming princess dresses, Garcia designs and sells adult costumes that start at $1800, compared to a starting price of $600 for children’s costumes. He spends anywhere from 12 to 48 hours making an adult dress and 4 to 6 on a child’s costume. Nephi Garcia, through his business, Designer Daddy, delivers a unique product that isn’t found anywhere else.

https://designerdaddystudio.com/

4Ocean

4Ocean was founded by two surfers who noticed the overwhelming amount of trash that litters the ocean. Deciding to act, Andrew Cooper and Alex Schulze started the organization. 4Ocean is an organization that cleans trash out of the ocean. They work with volunteers to do beach cleanups, partnerships with other cleanup organizations, and even have offshore cleanups. The offshore cleanups are done by the organization’s seven vessels that are out there seven days a week cleaning up the ocean. To fund the cleanups, 4Ocean sells bracelets online for just $20. Every bracelet bought pays for the removal of a pound of trash. The bracelets are made from recycled materials, including glass and plastic. Because of two surfers’ care for the ocean and willingness to do something about it, 140,188 pounds of trash and debris have been cleaned from not only coastlines and beaches, but also directly from the ocean.

https://4ocean.com/