Archive for athletic wear

Treign Clothing

Treign is outstanding in the fashion industry not only for its style wear but also as an example of the entrepreneurial spirit. Treign was formed by a group of visionary entrepreneurs and has managed to carve a niche in innovative design coupled with strong business acumen.

The incorporation of quality and sustainability in Treign’s products sets it apart. The founders picked up on the increasing demand among consumers for greener products early on and made this aspect central to their business model. In addition to environmental footprints, it reduces through its use of sustainable material and respectful manufacturing practices, Treign appeals to a socially conscious customer base. Forward thinking has enabled them to secure a loyal following and a reputation for integrity.

Moreover, the entrepreneurial journey of Treign is literally intertwining with an unquenchable drive for innovation. It continuously pushes boundaries in fashion through the use of advanced technology within its designsfrom smart fabrics which would change color according to weather conditions to personalized ranges of clothing. Treign leads in this area of fashion tech. This blend of style, sustainability, and innovation makes Treign Clothing Company a true embodiment of modern entrepreneurship.

If that wasn’t enough, Treign is one of the most conservative companies in the world, and its people simply adore advertising. Fully aware of what great message does, they invest tens of millions into marketing campaigns that really speak to them. Whether through social media influencerspartnerships, or just regular advertising, promotional efforts at Treign are always strategic and impactful. This commitment to good advertising does more than raise brand awareness-it reinforces their relationship with the customer and makes Treign stand out in a very competitive world of fashion.

https://www.gotreign.com/

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Reagan Thomas

Bearbottom Clothing: Robert Felder

Robert Felder serves as a wonderful example of a young entrepreneur. On a trip to Bangladesh in 2012, Felder was faced with the devastating realities of

clothing production in India. Though still a high school student, Felder began to devise the clothing brand Bearbottom Clothing as a solution to fill the void of quality jobs and basic necessities like clothing. In 2014 Felder launched his brand and immediately gained significant traction on account of Bearbottom’s sustainability and heart-warming mission. His mission was to produce sustainable menswear that was also ethically made. He planned to create this impact by donating a school meal and clothing to children in Bangladesh for every purchase made. He was extremely successful in creating this impact as he has now donated over 700,000 meals and 100,000 pairs of shorts to Bearbottom partner communities. This is incredibly inspiring to me, as Felder used his creativity and innovative mind to love people well. Everything about Bearbottom is ultimately driven by a desire to create a positive impact in communities that are in need. What a wonderful mission and quality product.

Ben Francis–The founder of Gymshark

One day in Birmingham, a group of friends were lifting weights at a gym. One of the friends was Ben Francis. Ben was a busy student at college, he had a part time pizza delivery job, and worked out late at night. Working out was his passion. He loved working out so much that wanted to start a business. He began his business by making a few apps and social networking. From this he gained a few thousand followers, but this was not enough. 

Suddenly, the Gymshark domain was made in 2012. Gymshark.com is a website that offers gym clothing. However, in 2012, Ben had no financial stability as pizza delivery did not bring much to the table. Ben solved this solution by giving most of the profit to third party retailers who would drop ship the packages to the customer. And just like that, the company grew rapidly. 

At first, Ben would hand sew each product himself. His vision for the clothing was for it to be fitted, lightweight, and physique enhancing (gymshark). Ben knew there was already a community interested in this product. In terms of brand awareness, it mostly happened on its own. Gymshark was displayed in the right setting, and the community they targeted came. 

Gymshark eventually sent their products to the top lifters in the world and established a strong brand. Today the company is worth over 1.4 billion dollars. Ben Francis is a good example of chasing his passions and creating a brand that impacts the community. His vision and problem-solving skills as a young entrepreneur brought him immense success as he is one of the youngest billionaires in the UK.

Kevin Plank

undefinedYou might not know who Kevin Plank is, but at a place like Grove City College, his business is literally all around you. Kevin Plank is the creator of Under Armour. Picture this: you’re in the mid-’90s, and you’re a college football player frustrated with how sweaty and uncomfortable your workout gear is. While most of us weren’t even born yet, Plank was on a mission to revolutionize sportswear that we all know and love today. That probably makes you feel old.

Plank came up with Under Armour as the special teams captain of the University of Maryland football team, and for him, his drive is all about innovation. He didn’t just want to create a successful brand; he wanted to completely change the game. His determination to make high-performance, moisture-wicking athletic gear fueled Under Armour’s rise to the top. And as I’m sure you’ve guessed, it worked. Plank’s drive is a reminder that passion and a desire to make things better can be your biggest assets.

Plank’s idea is both simple and genius. Plank saw a gap in the market for gear that would help athletes perform at their best, and be (relatively) comfortable while doing it. Enter Under Armour with its moisture-wicking fabric and compression technology. It’s not just sportswear; it’s a true game-changer for athletes, and that’s what sets Plank’s idea apart. In terms of entrepreneurial traits, Plank’s got determination written all over him. Starting a business is tough, especially when you’re going up against industry giants like Nike and adidas. But Plank didn’t back down; he pushed through initial financial struggles and production setbacks. That kind of resilience is something any athlete can relate to.Who designed Under Armour's logo? - Quora

But we see now Plank isn’t focused only on sportswear; he’s all about adapting and staying ahead. His partnerships with athletes and ventures into digital fitness tech show that being an entrepreneur means keeping an eye on trends and thinking outside the box. We see this with the Under Armour MapMyFitness apps that track a wide variety of activities, from running to pickleball.

Learning from Plank isn’t just about business; it’s a life lesson. The importance of pushing boundaries, facing challenges head-on, and fostering a culture of innovation are principles that resonate with me, as myself and my peers navigate a world that sometimes feels as uncertain as our post-grad plans. As we close out the semester with last-minute assignments, late-night study sessions in preparation for finals, and dreams of the future, Kevin Plank’s story is a reminder that success isn’t just about a degree or a job. It’s about daring to dream, being relentless in your pursuits, and, most importantly, staying true to your vision. Some of us could probably take a page from Kevin Plank’s playbook as we navigate the exciting, unpredictable journey that is life. 🙂

Jacob McQuarrie: Standing for morals in a moral-less world

During his years of playing basketball in high school Yakkem apparel founder and CEO, Jacob McQuarrie, found himself wearing such brands as “Nike” and “Adidas”. One day it occurred to him that the athletic wear market was lacking a company that stood for more than just hard work and determination. In addition, there were no companies in the market that also prioritized values such as faith, family, country, and morality. So, with no money in his bank account McQuarrie instead founded his company on “hard work, grit, and determination”. Truly starting from ground zero, the South Jersey based company has grown into a very profitable business, that has been endorsed by several big-name Christian and conservative athletes, speakers, and influencers. Yakkem has amassed over 40k followers on Instagram alone since its launch in April of 2020 and is continually growing.

People wear this brand because it stands for positivity, faith, family, and country–all things bigger than oneself. Yakkem also seeks to price their products reasonably while at the same time providing the most trendy and stylish clothing. Thus, Yakkem competes with big brands such as Lululemon and Gymshark. “We believe that this company can be the next big brand for people who want to rock a clothing line that stands for American Values and integrity” states their website. The Company is wanting to one day be 100% made in America. Although this is seemingly an ambitious goal for such a young company, they have already launched several products made exclusively in the USA with much success.

As a customer of Yakkem apparel, I appreciate the quality and attractive pricing of the product. More important than this, there is a peace of mind that comes with knowing that my money is going toward a brand that upholds the same morals and values that I find important.

TALA — Grace Beverley

Nobody likes wearing someone’s old athletic wear, especially if it’s leggings or undergarments. That’s just gross. Well, Grace Beverley thought the same thing. With a passion for sustainability, Beverley thrifted a lot and tried to buy from sustainable brands. She noticed that plenty of sustainable brands existed for most clothing. But not for athletic wear. And since nobody likes thrifting someone’s old, sweaty socks or leggings, Beverley decided to create a brand herself. Her company, TALA, creates styles made from plastic bottles and factory offcuts, making it sustainable and ethical, two things she feels very passionately about. 

Originally, Beverley was a music major at Oxford University. But when she realized she had a passion for sustainable clothing, she took to a different side of the creativity spectrum: Entrepreneurship. She wanted people, specifically young people, to have a sustainable option for their athletic clothes that wouldn’t also drain their bank accounts. And so, TALA was born in 2019. Beverley stuck to her passion and through TALA, she managed to recycle seventy-thousand water bottles in her first year alone.

But TALA isn’t Beverley’s only business. She has also started a fitness app called SHREDDY which offers her activewear customers (and anyone else) a place to set goals and track their fitness progress. And if that’s not enough, she is also the Sunday Times bestselling author of “Working Hard, Hardly Working,” a book that seeks to teach young entrepreneurs how to accomplish more under less stress. 

When asked about her “eureka” moment, Grace Beverley stated that she never had one, that it was more of a build-up of idea after idea. And I think this is the perfect example of the slow hunch, the idea that starts as a seed and grows. Grace Beverley and the invention of TALA started as a hunch and is now a multimillion dollar business that encourages people to stay fit and recycle.

 

https://balance.media/founder-focus-grace-beverley/#:~:text=Grace%20Beverley%20is%20the%20Founder,of%20just%2023%20years%20old.https://www.wearetala.com/en-us/pages/about-ushttps://thetab.com/uk/2022/02/09/grace-beverley-reveals-exactly-how-she-secured-her-5-7mil-recent-investment-in-tala-239535

https://www.penguin.co.uk/books/442770/working-hard-hardly-working-by-beverley-grace/9781786332851

 

Kevin Plank

Kevin Plank became a billionaire entrepreneur and philanthropist after starting the company Under Armour. Under Armour is a massive athletic wear/gear company that rivals other sportswear companies like Nike and Adidas. The origin of the company idea is a textbook example of how the entrepreneurial mind should work: Plank noticed a problem in his life and developed a solution. In the 90s he was on University of Maryland’s football team and kept getting frustrated at his typical cotton T-shirts under his uniform. The cotton material would make him the sweatiest guy on the field. He realized that there wasn’t any ideal athletic sportswear that would keep players dry while playing. He wanted a mesh/stretchy material but when he couldn’t find it, he decided to make it himself. After developing shirt with the material he desired, Under Armour officially launched in 1996. Naming the company was somewhat of a struggle for Plank; he originally wanted to call it “Heart” or “Body Armor” but he couldn’t obtain the trademark rights to either title.  The name “Under Armour” was a mistake at first – Plank’s brother mistakenly called the company “Under Armour” and the name apparently stuck from that point. The early days of the company were fairly mild; they did $17,000 in their first year. It was only when they decided to dedicate $25,000 to buying an ad in an ESPN magazine that the brand really exploded. The ad was able to generate 1 million dollars in sales for the company in the next year. In 2017 Under Armour had an annual revenue of 5 billion dollars. In 2019 Plank decided to resign; handing his position to Patrik Frisk.

Driftline Boardshorts

Wes Horbatuck and Greg Orfe are residents of San Diego, California, and are the inventors of the combo boardshorts, “Driftline Boardshorts.” They came up with their idea when they faced that certain time of year where it’s too warm to wear a wetsuit at the beach, but too cold to wear shorts. They are driven by their love for water, specifically surfing and kayaking. Their business model is interesting because it makes several types of water sports more comfortable for the user. They demonstrate several entrepreneurial traits, including utilizing the resources of other professionals to assist their business. Driftline products are created by a team in San Diego, with members who specialize in a certain aspect of the product such as technical innovation, bodily comfort, and athletic functionality. They also use sustainable resources and ego-conscious manufacturers to craft their product. One innovation they came up with was to use kraft mailers, hangtags and handwritten insert cards that are all made from 100% post consumer recycled materials in their shorts. Another innovation was to include a durable water repellent coating that repels water, oil, grease, and dirt and keeps wet fabrics from clinging to your skin. They help me in my own thinking about entrepreneurship because they represent something very common, like boardshorts, but they made it their own and marketed it in a way that allows them to make a profit. Not only are these shorts functional and helpful for beachgoers, they’re also quite fashionable and trendy. It’s a reminder that we don’t have to come up with something extremely complex in order to have a great product. One principle I picked up from this product is to think about things that I’m passionate about when considering product ideas. They targeted a problem based around something they were passionate about – watersports – and figured out how to solve the problem. Thinking about what I’m passionate about and targeting a problem within that world is a great starting point for product ideas.

Hoop Swagg

Socks. When I think of socks, many images come to mind: high socks, low socks, quality socks, cheap socks, thick socks, thin socks, plain socks, and fun socks. Having a pair of fun socks can sometimes just brighten up the day. Many people have their fun socks, but do you have any socks as unique as Hoop Swagg? Young entrepreneur, Brennan Agranoff, created a business that makes socks with incredibly unique designs.

During his junior year in high school, Brennan started searching for socks but not the plain athletic socks. He wanted something with a unique design but still an athletic sock. When he could not find what he was looking for in the market, he decided to create the socks himself. After long hardGoat Farm research, Brennan taught himself the process of code and graphic design and slowly started forming his business. With the help of his dad as his investor, the young entrepreneur opened shop in his garage where he could print the designs on the socks. His ideas for his designs can come from anywhere— some are random while others are pictures from around him, like the goats which are one of the most popular designs that he sells. His business, Hoop Swagg, originally started just as a sock business but then it expanded into the arm sleeves, face coverings, shoe lacings, and apparel. And surprising fact is that he is colorblind and can still create designs that are completely amazing. After five years in the sock business, Hoop Swagg generates over one million dollars annually.

Brennan enjoys his business even though he has a busy life with school, chores, and soccer. He also donates to See the source imagecharitable causes and has a page on his website where you can participate in fundraising. Brennan was able to find solution to dull athletic socks and created a business where he can have fun and make money.

You can find his website here.

Athletic Wear for All Shapes and Sizes

Krescant Marie is the founder of Krescant Marie Athleisure, a woman’s fitness brand dedicated to creating stylish and body-positive workout clothes for girls of all shapes and sizes. The brand focuses to “not only look good, but feel good.” After experiencing trouble finding athletic wear to fit her size, Krescant saw a common need in the workout industry. Often times workout brands only create athleisure for a “fit” body type, this makes it hard for women to get into working out. Some even are discouraged by the matter, and give up working out all together.

 

One of the first products by Krescant Marie is the DOUBLE STRAP SAUNA WRAP- BLACK – Krescant Marie a device that stabilizes and heats to encourage good posture and fat burn during a workout session. Also added to the collection are satin hats that can be worn while working out without messing up your hair. In lack of better words, Krescant has eliminated the all too relatable ‘hat hair’.

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Next week, Krescant Marie is launching a fall collection including workout leggings, pants, and shirts all ranging from sizes XS to 2X. One significant aspect of this year’s fall launch is the variety of clothing offered; ranging from cropped t-shirts to waist-length shirts, Krescant Marie fits all body types, and makes them look good.

And if you still aren’t sold, krecantmarie.com offers a full online store, where clothes can be ordered without the hassle of in person shopping. Alexicia, a satisfied customer, reviews that the set she received is “super stretchy, comfy and pretty.” Additionally Zandra shopped for her daughter who was oversized and was “very pleased with the product” she also emphasizes the amazing customer service and speedy delivery.

 

Overall, Krescant Marie saw a need and jumped into action. She demonstrates empathy for those who find it hard to shop for workout clothes, and positively created a brand out of it. She is an inspiration to up and rising entrepreneurs that if something is inconvenient, we need to find a way to make it convenient.

St. Louis entrepreneur creates new fitness-based lifestyle brand | FOX 2 (fox2now.com)Logo bucket hats