Archive for Bodybuilding

Scientific BodyBuilding- Jeff Nippard

Jeff Nippard is a Canadian entrepreneur, strength coach, author, YouTube influencer, and natural bodybuilder with a revolutionarily successful, new approach to the world of bodybuilding. With a bachelor’s degree in biochemistry from the University of Newfoundland, Jeff went on to become a successful body builder in the International Fitness and Bodybuilding federation (IFBB). Jeff discovered a passion for coaching and training other health-conscious people to achieve their goals and develop better functioning bodies. Unlike other influencers and trainers, Jeff’s program for both health and business centers on science and human anatomy. His YouTube videos are more like thoroughly researched lab reports than the posing and flexing videos released by his competitors. Among the world’s viral fitness influencers, Jeff has built his own well-known brand around scientific studies and data. His channel, with content ranging from nutrition to cardio to specific exercises, has over 463 million views.

With a uniquely scientific and unaggressive approach to fitness, Jeff is both a commercial and social entrepreneur. His mission is twofold: help the world become physically stronger and healthier while developing his career as a pillar of the fitness world.

You can visit Jeff Nippard’s website here, where he sells his books and plans on fitness and nutrition.

About

Ben Francis: Gymshark

Ben Francis is one of those rare entrepreneurs who didn’t just build a brand—he built a movement in fitness culture. As the founder of Gymshark, he took a simple idea from his garage and turned it into a global brand that’s now competing with giants like Nike and Adidas. But unlike those big names, Francis started as a regular gym-goer who saw an opportunity to make workout gear that actually fit well, looked good, and felt like it belonged to the modern bodybuilding community.

Francis’ journey as an entrepreneur is relatable because he started young, balancing college classes and a job delivering pizza. His days were ordinary, but he had this intense passion for fitness and technology. So in 2012, he and his friends started Gymshark, literally printing t-shirts in his parents’ garage. Their goal wasn’t just to make money; it was to create workout gear that stood out from what mainstream brands were offering. Traditional brands didn’t focus on the tight, fitted clothing that lifters wanted—stuff that would show off hard-earned muscles but also be functional.

What really set Gymshark apart was Francis’ approach to marketing. Back then, social media was just starting to blow up, and Francis was one of the first to realize that influencers could make a brand cool. Instead of spending money on traditional ads, he sent free Gymshark gear to fitness influencers on Instagram and YouTube, making Gymshark gear a kind of badge in the online gym community. Suddenly, Gymshark wasn’t just a brand—it was a symbol of the fitness culture that valued authenticity and dedication over big budgets.

Even when Gymshark blew up, Francis kept focusing on what his audience wanted. He stepped down as CEO for a few years to let more experienced managers lead the brand’s growth. But in 2021, he returned as CEO with a vision to make Gymshark not just bigger, but better, aligning the brand with sustainability and other values important to younger generations.

Ben Francis’ story shows that entrepreneurship isn’t just about making money—it’s about understanding people and culture. His journey proves that a simple idea, driven by passion and creativity, can go head-to-head with industry giants if it truly connects with a community.

Chris Bumstead: Bodybuilding Redefined

(LEFT SIDE – Arnold Schwarzenegger, RIGHT SIDE – Chris Bumstead)

Born in 1995, Chris Bumstead, better known as “CBum,” is a Canadian bodybuilder and social media influencer who has quickly become one of the most recognized figures in the fitness world. Best known for winning the Mr. Olympia Classic Physique title four consecutive times (2019–2023), Bumstead has solidified his position at the top of the bodybuilding elite. Starting his competitive journey at just 19, his natural talent and relentless dedication quickly set him apart, earning him comparisons to Arnold Schwarzenegger. Like Arnold, however, CBum’s influence extends far beyond the bodybuilding stage.

Fitness is a notoriously difficult industry to breakthrough. The competition is high with established and professional athletes with pre-existing followings. Specialized diets, supplements, training programs, and competition fees can create financial barriers for aspiring bodybuilders. Slow physical progress, hormonal fluctuations, and mental barriers can all hinder one’s success. Bumstead has overcome all this and more. Not only has he attained a physique to be desired by sedentary and active people alike, but he’s also successfully translated his fame into multiple entrepreneurial ventures. He launched Bum Energy, a sports and energy drink company, and co-founded Raw Nutrition, a supplement brand focused on high-quality performance and recovery products. His partnerships with popular brands like Gymshark, Vaughn’s Treats, and Revive MD reflect his hands-on approach, ensuring that the products he endorses align with his values of transparency and quality in fitness.

In addition to his business endeavors, CBum is also a massive force on social media. With nearly 5 million followers on TikTok and over 24 million on Instagram, he’s one of the most influential fitness personalities online. He connects with his audience by sharing workout routines, nutrition advice, and personal insights into his life. Bumstead has been open about his struggles with mental health and his battle with IgA nephropathy, an autoimmune disease, further endearing him to fans for his vulnerability and authenticity. Bumstead’s combination of physical achievements, business ventures, and online transparency has made him a fitness icon. By redefining what it means to be a bodybuilder in today’s world, Chris Bumstead has inspired millions to pursue fitness.