At 26 years old, Tim Moxey came up with the basic idea for his now multi-million dollar business: Nuun hydration. While taking an entrepreneurship class at the Tuck School of Business, he was tasked with developing a product idea and a fictitious business plan. As an avid cyclist and triathlete, he had recently become frustrated with the lack of electrolyte drinks that could adequately replenish the electrolytes lost during extended periods of intense exercise. At the time, most stores only carried Gatorade, which Moxey found too sweet with its huge amounts of added sugar. For the project, he decided to explore a product that could solve a problem he was facing regularly.
As a solution, Moxey developed the concept for Nuun: a self-dissolving, portable, sugar-free tablet packed with electrolytes. At the time, Moxey had no intentions of ever building Nuun into a real business. After graduation from Tuck, Moxey held several corporate positions, but Nuun always resided in the back of his mind. Eventually, in 2004, he decided to officially launch the company.
Nuun has been extremely successful among endurance athletes all over the world; it turns out, many other athletes were in search of a better electrolyte drink, just like Moxey. After many prototypes and trials, Nuun grew into the product it is today: a hydration tablet containing essential electrolytes that you simply drop into a glass of water. The tablet dissolves into the water on its own, leaving you with a delicious, refreshing electrolyte drink. Since Nuun avoids excess amounts of added sugar, it is also a healthier hydration alternative to popular hydration drinks like Gatorade.
Today, Nuun co
mes in over a dozen different flavors, from Strawberry Lemonade to Orange to Fruit Punch. Nuun also offers a variety of hydration types, including ‘Sport,’ ‘Daily,’ ‘Immunity,’ ‘Energy,’ ‘Vitamins,’ and ‘Rest.’ With its wide array of products, Nuun offers a hydration option for everyone.
Tim Moxey is an excellent example of a young entrepreneur who used a problem in his own life to inspire a business idea that could solve the problem. He is also an ‘accidental entrepreneur’ who never planned on owning a business. Instead, his passion for the problem led him to success. Young entrepreneurs can look to Moxey as an example of someone who harnessed his own passion to solve a problem through a new product.
David Portnoy is an internet and sports sensation. He grew up in Massachusetts and attended the University of Michigan. He had a minor job directly out of college at a small marketing firm in Boston but eventually left his job to start Barstool Sports in 2003. Barstool Sports started off as a sports newspaper that Portnoy himself would hand out in downtown Boston and in subway stations to people passing by. The newspaper had some trouble taking off at the beginning and the only sponsorships they had were with some small sports betting sites which were illegal in America. Believe it or not but Barstool Sports started to gain some traction in and around Boston once Portnoy started adding different things that would appeal to men on the covers of his newspapers. Portnoy eventually graduated from the newspaper and opened up his blog in 2007. Portnoy himself comes off as a ruthless type of person in his blogs and on the internet for his political incorrectness and has gained the name El Presidente amongst the fans of Barstool Sports. As of 2022, Portnoy still owns Barstool Sports and is in charge of the creative thought process for the blogs. In 2020, Penn National Gaming bought a 36% stake in Barstool which gave Portnoy $135 million in cash. Portnoy has retired his persona of the big ruthless “bro” as some would say and now has a series of going around the country reviewing pizza shops trying to find the perfect slice. When it comes to Dave Portnoy himself, he may not be the best person and there are many negative things that surround him, but all entrepreneurs should take his gritty push to become rich and famous and implement that into their work ethic. Not many people would go out and stand on subway stations for hours in consecutive days to try and make a name for themselves and their product.