Archive for Beauty

Eleven the Entrepreneur

If you’ve watched Stranger Things on Netflix, I bet you’ve heard of the starring actress Millie Bobby Brown. She took the world by storm as Eleven, kickstarting her career as a talented actress. Many people know her, but fewer know her as an entrepreneur. She gained huge amounts of recognition and popularity from her roles in Stranger Things and other shows and movies in her teenage years. This fanbase gave her a platform to launch her own business at only 15. In 2019,  Millie started Florence by Mills, a clean fragrance and cosmetics company. She named her business after her great-grandma, Florence, whose love for life and self-expression inspired her. After sitting in hundreds of makeup chairs for acting roles, Millie discovered her cosmetics preferences and realized that makeup should be about self-love. The vision of her brand is focused on the enhancement of natural beauty and artistic expression. She was adamant about making her products clean with no harsh chemical or toxic ingredients or animal testing. Millie created the Olivia Hope Foundation, a fund inspired by her friend Liv, who battled leukemia. Florence by Mills donates to this fund in support of finding a cure for childhood cancers. In February 2024, Millie expanded her brand by launching Florence by Mills clothing, a sustainable clothing brand with an emphasis on loungewear and activewear designed for comfort and style. This brand dominates a portion of their revenue to Girls Inc., One Tree Planted, and Joey’s Friends as Millie has expressed her passion for charity work for women, the environment, and animals. Millie’s businesses have both flourished because of their quality products and positive impacts. She turned her commercial endeavors into social enterprises that give back to the community. Millie’s positivity, creativity, and empathy are embodied in her brands, and her products are high quality, affordable, and fun to use.

 

Check out her clothing and beauty brand.

Jessica Pegula: Ready 24

Jessica Pegula is a tennis player ranked 24 among WTA players.  She has played tennis since she was ten and struggled with skincare.  She tried so many products and could not find one that fit her.  Plus, her skin was struggling because there was too much going on.  She needed something that was for athletes, clean, and simple.  This led her to create her own skincare line.  Pegula had hip surgery and lots of time in her recovery.  In her downtime, she formed Ready 24.

Ready 24 has four lines: cleansers, essence water, moisturizer, and recovery skin products.  She worked with a company in her hometown and used focus groups to formulate, test, and refine her products.  She uses her own products and so do other tennis players!  She got Ready 24 into Wegmans, online, social media, and at tennis events.

Pegula said that it really hit her that she was really starting a business when she was making the labels for the products one day.  She told

Ready 24 | Happy birthday to our amazing founder Jessie! Send her some love  in the comments 🩵🎉 #jessicapegula #femalefounded #womeninbusiness… |  InstagramHologic WTA Tour, “I was thinking to myself, `This is so weird. I can’t believe I’m writing a label for people to use.’ It was so hands-on. Honestly, it was really pretty cool.”

Jessia Pegula’s parents also inspired and helped her.  They helped to provide the initial investment and continually offer feedback and ideas.  He dad is always full of ideas, and her mom knows how to make it a reality and take risks.

Pegula is driven by her own experiences.  Her story is similar to mine because I too had hip surgery and played tennis.  It is so hard to find the good in the midst of recovery.  Her life was tennis, and she could have been wallowing in her own self-pity, but instead she found a need and addressed it.  She used what was in front of her

as an opportunity.

Zandra Beauty

Zandra Cunningham is an 18-year-old female entrepreneur who started her creative business journey at an even younger age. When Zandra was nine years old, she asked her parents to buy her lip gloss but after repeatedly being refused she decided to make her own lip gloss. Although her business idea started from wanting something she couldn’t have, Zandra ended up building a successful beauty products company. Her story shows that there is sometimes value and success hidden in places that were previously off limits, in her case, not being allowed to have lip gloss. After young Zandra figured out how to make lip gloss, she started to take interest in making other beauty products. Zandra now creates fully plant-based makeup and beauty care products that are healthy for the environment and for skin. She also has gained the astonishing title of one of the youngest millionaires in America. Additionally, Zandra is driven by a mission to teach other young girls about her entrepreneur journey and help to show them how to be confident and appreciate their own inner beauty. Zandra is dedicated to creating skin care that is made from natural products and is gentle for skin and does not contain any unwanted chemicals. On her website you can also shop products by scent giving customers the option of buying a collection of products that are all the same scent. Zandra’s website offers a lot of diversity, and you can buy hair, makeup, and skin care products from her. All of her products are designed with fun colors and fonts, and they all have encouraging, or positive messages written on them. Her website also has the option of buying gift bundles or packages that would be perfect for a birthday or Christmas gift for a teenage girl or mom. Zandra’s entrepreneurial story highlights the value in exploring options that others say no to. Her story also displays the importance of starting a business idea from something you are passionate about and being driven by a desire to help or teach other people about the product or service you are passionate about.

Annie Lawless- Suja Juice

Since the 1980s fitness frenzy, so many people have adored fresh pressed juice. Not only is it a wonderful source of nutrients but it’s delicious too! Many may look at this market and see no need for improvement but Annie Lawless did. Annie co-founded Suja juice in 2012 alongside her 2 partners. Suja is a clean organic fresh pressed juice brand you can find in almost any grocery store in a variety of flavors.

Annies’s story begins with her journey of her health, she has celiacs disease which has had to make her very weary of what food she puts in her body. Throughout her journey with food, she has become an expert in knowing what is and is not okay for her body. And in this journey is when she realized she could make a business out of her findings. Suja prides itself by only putting purely organic fruits and vegetables in their juices. As well as using a specific process called high-pressure processing which “captures all the nutrition in (their) organic produce, keeping them shelf-stable, without preservatives.” Suja has also branched out from juices as well. They also sell a variety of cleanses, wellness shots and powdered greens. Suja has grown rapidly over the years with 18 million dollars in profit its first year of business and now has an estimated 300 million dollar net worth.

Annie however is not only the co-founder of Suja but is also the founder of Lawless beauty, a beauty company that guarantees celiac safe makeup to all its customers. Lawless is sold at all Sephora’s and has rapidly grown in popularity since it was created in 2017. Annie has really set the new standard for safety in not only the arena of food but makeup as well. So next time you’re at the store or wanting to try a new brand of makeup, check out Suja juice and Lawless Beauty!

 

Image result for suja collaberations How Lawless Beauty Scores At Sephora By Expanding Clean Makeup's Reach ...     Image result for lawless beauy

Cold-Pressed Juice Brand – Suja Organic

Official | Lawless Beauty

Frasier Lipton: Crafting a Big Impact Through the Little Things

Frasier Sterling began as a small gem in Frasier Lipton’s apartment, a mere side hustle Lipton gradually scaled, using materials of increasing quality and quantity, as her customer base grew beyond her expectations. In remarkable timing, she found herself “working until 2 am for years to keep up” with the demand for her products; according to Forbes, Frasier Sterling has “grown over 100% YoY [year on year; annually] since inception.” She realized she needed to scale up her production methods—and her confidence in the business’ success—when the flow of business “hit an inflection point” around 2015 “and wasn’t manageable anymore.”

Two years later, when Frasier Sterling had long lined the shelves of major retail distributors, Lipton noticed that retailers took advantages of such dependent businesses and recognized a landslide that could occur to her own business when other brands such as Nasty Gal filed bankruptcy. She responded by shifting Sterling into a direct-to-consumer (DTC) brand, distributing products directly to customers online.

Lipton has been driven by the vision of creating jewelry akin to the candy-bracelet and dainty charm-necklace wonderland central to most young women’s childhoods, expressing that she loves to “make pieces Bella and Gigi Hadid, Sofia Richie and Madison Beer wear but everyone else can also afford. I try to keep Frasier Sterling light, fun and feel good — I always say if it can be described with an emoji, I know it’ll be a hit!” Lipton has kept this centrality in the Web, investing in online advertising as opposed to in-person campaigns and functions, a strategy which aligns to Lipton’s target market of the current ‘net-engrossed generation.

Regarding her view of the success of Frasier Sterlig, Lipton harkens back to the brand’s prioritization of customer feedback in every step of the business’s trajectory, stating of her customers that “they’re so interactive, vocal and always telling us what they like and don’t like. We know our customers so well and really lean on them when it comes to product design, collaborations, the type of content we are putting out and even the deals we run — and I think this a big factor in why our retention rate is so high compared to industry standard.”

As a recent facet of this trajectory, Lipton has striven to tune in to the voices of young women beyond her customer base, partnering with nonprofit Girls Inc. to offer mentorship to young women in impoverished conditions, driving positive growth in people’s lives at a young age and ensuring that bright and innovative women like Frasier Lipton have the opportunities to act on their motivations and fulfill their dreams as well.

Frenshe by Ashley Tisdale

In 2020, well known actor actress Ashley Tisdale, most known for her role as Sharpay Evans in High School Musical, created her first perfume line, Frenshe. Frenshe has taken over the perfume isle in all Targets, but what is Frenshe and why did Ashley create it?

The brand started when Ashley was trying to understand her relationship with wellness but got overwhelmed with how much information and products there were on the market. She says, “I found myself overwhelmed by how much I didn’t know—what’s in the products we’re using every day, how our gut health affects the rest of our body, and how to live a toxic-free life without going bankrupt.” Through asking this question her new brand was formed. She met with experts and really narrowed down what goes into a perfume and how can we make it better?

Frenshe has a variety of scents for just about anyone, with their most common scents being lavender cloud and casimire vanilla. As well as coming in lots of scents, the perfumes come in many different shapes and sizes to match whatever you may need.  One of Ashleys main goals was to make sure her brand was healthy and affordable. One 5 FL. OZ bottle of perfume costs $14.99, which in comparison to Bath and Body Works having similar products being 18.99, its obvious she achieved her goal of making her brand affordable.

Along with affordability, Ashleys other main goal was to make her products, “formulated with clean ingredients and rooted in the emotional power of scent, so feeling good is as simple as taking a breath.” She achieved this goal as well by using clean ingredients and only putting in what is needed into her perfumes. I personally have used a number of her products, and will absolutely continue to keep using, and promoting her brand!

 

Being Frenshe Unwind & Rest Lavender Cloud Collection

https://frenshe.com/being-frenshe/

Entrepreneur and High Schooler

The Gen Z entrepreneur who I discovered is a young women named Destiny Snow, raised by business owners she started a makeup business at just 15 years old.


Destiny Snow :: millennialentrepreneurs.com


While covid 19 hindered many from living the life they wanted, Snow didn’t let it stop her. Covid pushed her to find new opportunities for her business. She discovered early on that she needed to identify the target market for her products instead of trying to sell to family and friends. She jumped on the growing use of social media for business growth and learned how to sponsor people and companies who attracted the type of audience who she was looking to sell to.

Setting a good example for our declining society, Snow said she forced herself to learn and read about marketing so that she could implement what she learned along with her passion into her business.

Snow not only has started this business, successfully rolled with the punches but also aims to teach other young people today about entrepreneurship and marketing skills. She has done this through writing and releasing E-books and becoming a social media influencer.

It’s no wonder that Snow succeeded so well in the business industry because her mother, she says, is a successful business owner. Snow advises finding a model who you can be inspired by and who shows you how to succeed in your area. For Snow, this was her mother.

For me, the thing that’s one of the most impressive about Snow’s story is how she educated herself on how to succeed using marketing. She read books and described her house as looking like a library because of all the material she read to learn and continues to learn. Snow’s story is inspiring, and it continues to grow. She’s an example of what each of us is capable of.

Brooklyn and Bailey McKnight

Twins Brooklyn and Bailey started their famous YouTube channel in 2013, when they were just 13 years old. Since then, the 23-year-old duo has taken off in the world of influencers and now have 7.06 million subscribers on YouTube and 9.3 million on Instagram. They post all kinds of lifestyle content from beauty tips to road trips. They make sure to keep both of these accounts well-maintained by posting YouTube videos once weekly and keeping their Instagram stories full on all days of the week.  Followers of Brooklyn and Bailey are always well-informed on what is going on in the lives of the twins, whether it’s that they’re getting married, buying their first homes, or launching a new line of clothing.

Brooklyn and Bailey have a well-established online persona of cute, fun girls who live their lives by going on adventures and maintaining their relationships with each other, their husbands (they were both married within the last year), and their families; and of course, by maintaining all their entrepreneurial ventures.

On top of their online presence, Brooklyn and Bailey maintain their own online fashion line, LashNextDoor; their skincare line, stayitk; and their recently opened drink shack, Sip City.

LashNextDoor features fashions of all types (dresses, shirts, skirts, pants, jewelry, etc.) designed by Brooklyn and Bailey that reflect their fun personalities in a trendy and cute way.

Stayitk (standing for “stay in the know”) is a vegan and cruelty free skincare line that promotes the idea of its users to “stay in the know” on what they are putting in their skin.

Sip City is a drink and snack shack that sells fruity beverages and sodas as well as a few different cookie options.

I have followed Brooklyn and Bailey for a while now, and I always feel very inspired by their ability to run all of their entrepreneurial undertakings as well as show their love for each other and their family; and their drive to not let anything get in the way of their dreams and goals. It’s very uplifting for me to view their content and see their positivity on my Instagram every day.

Zandra Beauty

Right before her 10th birthday, Zandra Cunningham launched Zandra Beauty. After she was told “no” to buying a lip balm at the store, she decided she would make her own at home. She and her mother would experiment with different ingredients and scents until finding formulations they liked. Slowly but surely, their little experiments at home turned into a brand.

Known for her love of beauty products at a young age, she wanted her company to empower other young girls like her. What makes Zandra Beauty unique, is that her products are packed with natural ingredients filled with nutrient-rich, plant-based skincare that promotes healthy skin while improving self-confidence. She targets her passion towards young girls, donating 10% of every purchase made to support the education of young girls across the globe. She also partnered with a non-profit corporation in Buffalo, NY called Girls Education Collaborative (GEC) that also helps young women gain access to education.

Reading about Zandra’s experience and how she flourished in her company is really inspiring. Being 21 years old now and learning more about the industry, she continues to refine and her formulas and inventory. She said something that really stuck with me, “There are so many brands doing similar things, but there’s still so much room to grow,” she says. “Your customers are out there, you just have to find something that’s going to set you apart.” I think this is great advice, the economy is growing every day, what can we find that sets our own business or ideas apart from everyone else?

Maddie Huang—a head start to entrepreneurship

Maddie Huang may be a senior in high school, but she is way ahead of most other people her age. She has worked at both a preschool and a local coffee shop before, but her main source of income comes from her artistic ability and creativity. She developed a talent for nail art about a year ago through a lot of practice and trial and error. She does not have a job at a nail salon though, despite the stability it would offer and risk it would eliminate. She is a business minded entrepreneur that started her own salon out of her room: Nails by Maddie.

Maddie, however, did not always have her eyes on specifically maintaining a business permanently. When she started her nail business in February, her “original plan was to fundraise enough money to go on a missions trip to Panama.” Even though her business was only initially for fundraising purposes, she still attacked it with an entrepreneurial mindset. She created her business on a personal (yet universal) identified need. In her words: “salons cost way too much to be getting my nails done consistently.”

Before too long, she encountered great success. This success was not without risk though. “Starting off my business was a big investment for all the supplies and tools,” she said. “I believe I spent around $200 to get started but I have earned all that back and then some.” With $30-$35 appointments about four times a week, she is making a significant profit.

But what brought her this success? How is her business any different from just driving down the road to a local salon? When I asked her this, her response was: “I think my little at home salon is very set apart in that the prices are way cheaper, and each manicure is done with love and care. I love connecting with my clients and keeping up to date with them. I want every person that gets their nails done to feel valued and leave 100% satisfied.” By paying for Maddie’s nail services (and by paying, I mean paying significantly less than you would at a salon), you are not just paying for a manicure. You are paying for an experience.

I know I personally traveled an hour from Grove City College to my nail appointment with her. Why? At a salon, a random adult will do my nails, and that’s about all that happens. I leave with pretty nails, but that’s all. When I go to Maddie’s at home salon, I leave feeling full. I am able to talk and connect and relate to a fellow girl my age. There is more friendship and relationship involved with the very personal elements of her business. Though her setup in her room is just as professional as that of a salon, there is an added factor of connection.

Maddie’s business has been successful, but it has not just fallen together naturally. There have many numerous challenges that have had to be ironed out as well as hard decisions to be made. Maddie reflected on these and said, “I have definitely made many connections and grown closer with a lot of people through my nail business. Being it is done in my house, I keep my clients limited to close friends and family, with the occasional exception of a friend of a friend, etc. Because of my public Instagram account, I have had people reach out to schedule an appointment, but I have to turn them down due to the fact of it being my home.” Maddie limiting the scope of her customers reminded me of what Blake, a speaker in my entrepreneurship class once said: “as a business owner, you have to often say no to people.” From both Maddie’s and Blake’s experience, it is evident that this is a necessary challenge of being an entrepreneur.

Also, entrepreneurs are real people. Sometimes the business owner’s emotions can affect his or her work. In Maddie’s case, she has experienced moments where she has become disillusioned with the idea of doing nails. Between becoming bored or burnt out, she told me that it has not always been easy to continue Nails by Maddie. That’s just something she has had to figure out as her business has matured. She said to me, “as my business is continuing, I am learning to balance all my activities and nail appointments, along with school and time with family.” That is a real thing that almost every entrepreneur has had to experience. As exciting as dreams are, they can be very hard work to fulfill.