Hailey Bieber is famously known for her presence on the cover of magazines such as Vogue, Elle, Harper’s Bazaar and more. She is also known for her presence on runways of fashion brands such as Ralph Lauren, Tommy Hilfiger, Saint Laurent, and Jimmy Choo. Now, she is known as an entrepreneur with the launch of her skincare brand, Rhode, in June 2022. Her skincare essentials are known for nourishing the skin barrier and leaving it radiant. She originally wanted to trademark the name Bieber Beauty in spring of 2019, but it faced rejection, so she named it Rhode after her middle name. Her vision was incorporate high-performance ingredients that were vegan, cruelty-free, gluten-free, and dermatologist-tested and did not want to add ingredients that would harm the skin or environment. She wanted her products to have a focus on hydration because no matter what skin type you have; hydration is really important she says. Every single product went through multiple iterations. On June 8th, 2022, Rhode made its official debut with three products: the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. The brand has made partnerships with online retailers such as Sephora, Cult Beauty, Mecca, and Net-a-Porter. It has also introduced new products to the product lineup. Rhode Skin sales reached eight figures within 11 days of selling. She wants to expand t0 new categories such as body care, hair care, and makeup. Hailey wants to transform Rhode into a lifestyle brand that empowers people to feel confident and beautiful in their skin. I personally do not have products from Rhode Beauty, but from many reviews I have seen, people absolutely love her products, and they have worked well for their skin. I also love the branding and simple packaging of the products. This is definitely on my list of new products to try out.
