Archive for beauty products

Jessica Pegula: Ready 24

Jessica Pegula is a tennis player ranked 24 among WTA players.  She has played tennis since she was ten and struggled with skincare.  She tried so many products and could not find one that fit her.  Plus, her skin was struggling because there was too much going on.  She needed something that was for athletes, clean, and simple.  This led her to create her own skincare line.  Pegula had hip surgery and lots of time in her recovery.  In her downtime, she formed Ready 24.

Ready 24 has four lines: cleansers, essence water, moisturizer, and recovery skin products.  She worked with a company in her hometown and used focus groups to formulate, test, and refine her products.  She uses her own products and so do other tennis players!  She got Ready 24 into Wegmans, online, social media, and at tennis events.

Pegula said that it really hit her that she was really starting a business when she was making the labels for the products one day.  She told

Ready 24 | Happy birthday to our amazing founder Jessie! Send her some love  in the comments 🩵🎉 #jessicapegula #femalefounded #womeninbusiness… |  InstagramHologic WTA Tour, “I was thinking to myself, `This is so weird. I can’t believe I’m writing a label for people to use.’ It was so hands-on. Honestly, it was really pretty cool.”

Jessia Pegula’s parents also inspired and helped her.  They helped to provide the initial investment and continually offer feedback and ideas.  He dad is always full of ideas, and her mom knows how to make it a reality and take risks.

Pegula is driven by her own experiences.  Her story is similar to mine because I too had hip surgery and played tennis.  It is so hard to find the good in the midst of recovery.  Her life was tennis, and she could have been wallowing in her own self-pity, but instead she found a need and addressed it.  She used what was in front of her

as an opportunity.

Zandra Beauty

Zandra Cunningham is an 18-year-old female entrepreneur who started her creative business journey at an even younger age. When Zandra was nine years old, she asked her parents to buy her lip gloss but after repeatedly being refused she decided to make her own lip gloss. Although her business idea started from wanting something she couldn’t have, Zandra ended up building a successful beauty products company. Her story shows that there is sometimes value and success hidden in places that were previously off limits, in her case, not being allowed to have lip gloss. After young Zandra figured out how to make lip gloss, she started to take interest in making other beauty products. Zandra now creates fully plant-based makeup and beauty care products that are healthy for the environment and for skin. She also has gained the astonishing title of one of the youngest millionaires in America. Additionally, Zandra is driven by a mission to teach other young girls about her entrepreneur journey and help to show them how to be confident and appreciate their own inner beauty. Zandra is dedicated to creating skin care that is made from natural products and is gentle for skin and does not contain any unwanted chemicals. On her website you can also shop products by scent giving customers the option of buying a collection of products that are all the same scent. Zandra’s website offers a lot of diversity, and you can buy hair, makeup, and skin care products from her. All of her products are designed with fun colors and fonts, and they all have encouraging, or positive messages written on them. Her website also has the option of buying gift bundles or packages that would be perfect for a birthday or Christmas gift for a teenage girl or mom. Zandra’s entrepreneurial story highlights the value in exploring options that others say no to. Her story also displays the importance of starting a business idea from something you are passionate about and being driven by a desire to help or teach other people about the product or service you are passionate about.

Frenshe by Ashley Tisdale

In 2020, well known actor actress Ashley Tisdale, most known for her role as Sharpay Evans in High School Musical, created her first perfume line, Frenshe. Frenshe has taken over the perfume isle in all Targets, but what is Frenshe and why did Ashley create it?

The brand started when Ashley was trying to understand her relationship with wellness but got overwhelmed with how much information and products there were on the market. She says, “I found myself overwhelmed by how much I didn’t know—what’s in the products we’re using every day, how our gut health affects the rest of our body, and how to live a toxic-free life without going bankrupt.” Through asking this question her new brand was formed. She met with experts and really narrowed down what goes into a perfume and how can we make it better?

Frenshe has a variety of scents for just about anyone, with their most common scents being lavender cloud and casimire vanilla. As well as coming in lots of scents, the perfumes come in many different shapes and sizes to match whatever you may need.  One of Ashleys main goals was to make sure her brand was healthy and affordable. One 5 FL. OZ bottle of perfume costs $14.99, which in comparison to Bath and Body Works having similar products being 18.99, its obvious she achieved her goal of making her brand affordable.

Along with affordability, Ashleys other main goal was to make her products, “formulated with clean ingredients and rooted in the emotional power of scent, so feeling good is as simple as taking a breath.” She achieved this goal as well by using clean ingredients and only putting in what is needed into her perfumes. I personally have used a number of her products, and will absolutely continue to keep using, and promoting her brand!

 

Being Frenshe Unwind & Rest Lavender Cloud Collection

https://frenshe.com/being-frenshe/

Entrepreneur and High Schooler

The Gen Z entrepreneur who I discovered is a young women named Destiny Snow, raised by business owners she started a makeup business at just 15 years old.


Destiny Snow :: millennialentrepreneurs.com


While covid 19 hindered many from living the life they wanted, Snow didn’t let it stop her. Covid pushed her to find new opportunities for her business. She discovered early on that she needed to identify the target market for her products instead of trying to sell to family and friends. She jumped on the growing use of social media for business growth and learned how to sponsor people and companies who attracted the type of audience who she was looking to sell to.

Setting a good example for our declining society, Snow said she forced herself to learn and read about marketing so that she could implement what she learned along with her passion into her business.

Snow not only has started this business, successfully rolled with the punches but also aims to teach other young people today about entrepreneurship and marketing skills. She has done this through writing and releasing E-books and becoming a social media influencer.

It’s no wonder that Snow succeeded so well in the business industry because her mother, she says, is a successful business owner. Snow advises finding a model who you can be inspired by and who shows you how to succeed in your area. For Snow, this was her mother.

For me, the thing that’s one of the most impressive about Snow’s story is how she educated herself on how to succeed using marketing. She read books and described her house as looking like a library because of all the material she read to learn and continues to learn. Snow’s story is inspiring, and it continues to grow. She’s an example of what each of us is capable of.

Nohbo-Ben Sterns environmentally friendly product

Ben Stern’s passion for nature and worries about the environment drove him to start Nohbo. This company creates technologies for consumer goods products that fully dissolve and leave no trace behind. Stern decided to target the issue of plastic pollution at the root by trying to eliminate plastics. He figured out how to encapsulate your favorite personal care products in a fully water-soluble film. For example, you can have your shampoo in a fully dissolvable film.

Ben founded Nohbo when he was a freshman in high school after he discovered the harm that was being caused by single-use plastics. He was later featured on Shark Tank where he was able to land a deal with Mark Cuban. His company also gained a lot of visibility because of all the viewers that tune into the show. Nohbo has grown quite a bit since the show and is currently based in Palm Bay, FL.

They sell 3 dissolvable products which include, Drops, Hydrofill, and slips. Nohbo has found a big market in the consumer-packaged goods industry and hospitality industry as well. New legislation has been a large factor in how they found out about Nohbo. The push towards being environmentally friendly and sustainable has been a positive for Stern’s company as his product can help serve those who believe in that.

Nohbo owns and operates another company, Sunrise Session. As you could guess, it is a single-use, plastic waste-free self-care innovation brand. Their single-use remedies free you from your plastic obsession and deliver the same quality as other brands.

I appreciate the true problem solver that Stern is. He wasn’t afraid to jump in and tackle a huge problem which has allowed him to create a huge impact with lots of potential for growth.