As someone who loves all thing beauty and has tried most of the brand on the market, one that has always stood out to me is Selena Gomez’s brand Rare Beauty. Selena’s company has totally shifted a once one-dimensional market by making her products more accessible for all.
One thing about Gomez that really inspired the design behind her products is that she has lupus. She has been able to take the problems she has struggled with and applied it to her brand so that others struggling don’t have to feel alone as well. She says on her websites story, “We want to promote self-acceptance and give people the tools they need to feel less alone in the world.” Her brand has done this by making each one of their products more assessable by all. For example, most of their products have little spheres on top so someone who struggles with their grip is able to hold on and open it far easier than most other products. They were able to produce this design by partnering with experts at CCRI (Casa Colina Hospital and Centers for Healthcare) who, “conducted a study to gather information on what product attributes aid or hinder usability and satisfaction for users with disabilities.” All of this effort has absolutely paid off, we see this in her company’s 1.3-billion-dollar net worth according to multiple sources. Not only does this money go back into her brand, but she only is the founder of the Rare Impact Fund, which is a charity that helps grow the mental health institutes in underdeveloped areas.
Not only has Selena had a massive impact in the makeup community as a whole, but she has changed the lives of so many women who have struggled with disabilities to feel seen, heard and loved!
Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup
Jamika Martin, the founder and CEO of “Rosen Skincare”, broke into the beauty market as an entrepreneur when she was studying as a junior at UCLA. The reason she began formulating this product was simply because she dealt with acne and nothing seemed to help. Martin is quoted to say, “At that point in time I was really just trying to figure out what I was going to do about my skin,” ‘Martin shared.’ “I had these breakouts and going back to that acne care aisle at Target was super disappointing. It was the same products I shopped 10 years earlier.” She wanted to create a new product that would solve her problem. So, this idea began as a dorm room venture to solve her own problem, and it turned out to be a successful business that seeks to help all those dealing with acne. She started selling it in a small shop in her hometown in California, then she was chosen as 1 of 10 entrepreneurs to be placed in an accelerated program for their businesses after she completed her undergraduate degree. As this began, she became serious about Rosen Skincare. She began using Instagram as her main marketing platform and that really took off until this product was accepted into Urban Outfitters where it is sold even now. Additionally, it is sold on the online Nordstrom store. Lastly, Jamika Martin explains that the pandemic did not hinder the business but rather helped it grow because her main selling platform is online and because of mask mandates more people were dealing with acne issues which raised her customer profile, as well as, allow her to hire more employees which provided more jobs for people during a hard season.
