Archive for Beauty – Page 6

Behind the Make-Up: Michelle Phan’s Story

Michelle Phan grew up in a poor home. Her father left when she was six, and her mother soon remarried and opened a nail salon. Michelle admired her mother’s work ethic and her desire to make others feel beautiful. While her mother encouraged her to become a doctor so that she could be successful and earn money, Michelle decided to follow her passions and go into art school. Her artistic abilities extended into cosmetics, and she began creating videos of her make-up routine to post on YouTube, becoming one of the first beauty vloggers. The videos she posted quickly began gaining popularity, and her hobby turned into something much larger. Once her first video hit 1 million views, she was accepted onto YouTube’s partner program.

Michelle’s YouTube career continued growing, and she moved to Los Angeles in 2008 to pursue it more fully. She partnered with the make-up brand Lancome, featuring them in her videos. Michelle even began her own make-up startup. She called her startup Ipsy, allowing people to subscribe to receive a monthly make-up bag  She was very successful and was posting two videos a week, but the strain of the constant work was wearing down on her. She felt that she had lost an essential part of her channel by turning it into tutorial-generating machine. After her new business Em Cosmetics flopped, she turned her back on social media for a time, deciding to travel the world and figure out what she really wanted to do with her life. After a year, Michelle was ready to begin again. In 2017, Michelle left Ipsy and relaunched Em Cosmetics with a much smaller make-up line.

Michelle was able to reevaluate her life and pursue what she really loved. She became successful as her mother wanted her to, now her net worth is $50 million. Her mother was able to retire thanks to her daughter. I find this to be a beautiful story of creativity and following your passions.

Eliminating the Need for Plastic in the Bathroom


In recent years, environmental concerns have come to the forefront of many industries. Such concerns arose for 14-year-old Benjamin Stern when he watched a documentary about the plastic-bottling industry and its effects on the environment. Stern saw that a great deal of the plastic used in bathroom products is not recycled and rather thrown into the garbage – a great ecological cost when the nonbiodegradable plastic finds its way to a landfill.

Stern began brainstorming ways to solve the issue of wasted plastic as it pertained to shampoos, conditioners, and other bathroom products. Combining this problem with the existence of soluble detergent pods, Benjamin had his solution. Within two years, Stern had developed a prototype for water-soluble pods containing shampoos and soaps, thus eliminating the need for plastic bottles in the bathroom. Seeing the simple, yet revolutionary nature of his idea inspired Stern to take it further. Personally calling cleaning companies such as Clorox with the desire for partnership did not produce fruit, but Stern did not give up. At age 16, Benjamin pitched his bath product company,Nohbo, on NBC’s Shark Tank, eventually closing a deal with Mark Cuban.

With the help of Cuban’s funds and mentorship, Stern was able to grow his company into a profitable, self-sustaining business. He cites his patience for his ideas to be fully realized as a major factor in his achievements. Stern waited for his solution to be well-developed before continuing and it afforded Nohbo a great deal of success.

Shark Tank Star Mo’s Bows

Moziah Bridges was only 12 years old when he become the CEO of his own bow tie company, Mo’s Bows. Inspired to start his company at the age of nine by his dad, who he would see dress very nice every day, Moziah asked his mom and grandmother for help on learning how to sew. This led Moziah to making his first ever hand-crafted bow tie. Believing that he had a good product, he started to sell his product online and in retail stores throughout Memphis. From there his business started to gain traction and the demand for his bow ties started to go beyond his local town, “I think the reason Mo’s Bows first caught on among consumers is the same reason it’s successful today. Every bow tie is hand crafted and made in America, and they’re all extremely colorful. There’s a lot of personality behind my line,” says Bridges. Throughout Mo’s Bows growth Moziah has stayed extremely involved in the entire process. He picks and approves all of the fabrics and patterns that go into making every bow tie. Of course everything is not solely run by him, his family helps out in every way that they can.

Mo’s Bows and Moziah Bridges become so popular that he started making TV appearances on a variety of different shows. Shows such as, the Steve Harvey Show, Today, and Good Morning America. He wanted to inform as many people as he could about the brand he was building. Things really started to explode after he made an appearance on an episode of Shark Tank in April of 2014. Moziah did not land a deal with one of the sharks but was offered mentorship by Daymond John. Moziah Bridges still is working with Daymond to help grow his business to this day, “Working with Daymond has really helped me take Mo’s Bows to the next level. He guides me through the practical aspects of running and growing a company”. Moziah’s goal is to grow into a full blown fashion line domestically and internationally. This growth has provided Mo’s Bows with amazing opportunities. These opportunities have involved being a fashion correspondent at the NBA draft and receiving an invitation to the White House where he was able to present Obama with his own blue tie.

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The reach of Mo’s Bows company was growing, and Moziah wanted to do something good with it. This led him to start Go Mo which were bow ties where 100 percent of the proceeds went to send troubled Memphis children to summer camp in the summer. To date the charity has sent over 50 kids to summer camps in Memphis. Now Mo’s Bows has sold over $300,000 worth of bow ties and Moziah Bridges is still only in high school. Incredible!

Kylie Jenner: Soon-To-Be World’s Youngest, Self-Made Billionaire

Kardashian. This is the name that with one utterance, can spark debate in almost any room. This one simple name divides Americans and causes them to either rave with admiration or mock with scorn and disdain.

The name, “Kardashian” was made famous by the Los Angeles, “it” family when they started their reality television show: Keeping Up With The Kardashians in 2007. The show features a day in the life of the Kardashian-Jenner family and the exhilarating drama these socialites encounter.

The youngest member of the KJ clan is Kylie Jenner who is quickly emerging her entrepreneurial career at the age of 20 years old. Kylie has premiered on the show many times over the last 11 years and has gained an enormous amount of fame and a fan base of over 150 million because of it. Regardless of what people may think of Kylie and her family, she has utilized the exposure from the show to propel her career and to become the youngest, most successful, self-made entrepreneur in the world.

In 2015, Kylie launched her own line of cosmetics: Kylie Cosmetics. She started this entrepreneurial venture because she had a passion for makeup, because she saw an unmet need in the market, and because she realized she had the opportunity to leverage a huge platform from her already established reputation. She understood her target market and she sought to please them.

Kylie did not just blindly enter into the cosmetics world. She strategically planned for years before she actually launched her first line of lipsticks. She discovered a niche in the cosmetic market, and through understanding her target customers, she branded herself by focusing on that one specific area.

According to Elle magazine, Kylie Cosmetics sold out of all 6 lipsticks in the first 10 minutes of their release. 15 days later, when the lipsticks were restocked, all 6 sold out in the first two minutes. Whether or not this “shortage” was intentional, many believe this rush to purchase Kylie’s line was due to her marketing genius.

She not only stimulated anticipation for the release of her new line through her multiple social media platforms, she also kept in constant communication with her fans, letting them know when the lipsticks would be restocked and where they would be able find them. She also showed a considerable amount of public relations expertise by encouraging her fans not to buy from outside vendors who purchased the lipsticks for their original price of $29 and marked them up to as much as $225 on sites like eBay. In July of 2018, Forbes estimated her company at nearly $900 million. Over the next year, Kylie is expected to become the youngest self-made billionaire ever.

Kylie Jenner displays an immense amount of ambition, motivation, and persistence – traits that are necessary for any entrepreneur looking to start a business. Many may attribute her success to her family’s already established fame and reputation, but the bottom line is that she is an inspiring, young entrepreneur who has strategically used the resources at her disposal to create a cosmetic empire.

Blair Files

http://blairfls.wixsite.com/illustrations/about

When we were little – 4 or 5 years old – my cousin Blair and I liked sitting on the rocky coast of Maine with paper and crayons, drawing what we imagined to be grand scenes of the mighty ocean; to anyone else, those pictures looked like a bunch of scribbles. As the years past, my pictures were still just scribbles – I have roughly the same degree of artistic talent as an elephant holding a paint brush in its trunk; Blair was a different story: it quickly became apparent that she had real talent as an illustrator. She loved to draw and she was good at it. Over the years she also picked up talent with paint and sculpture.

Jump forward to when we were a pair of 18-year-olds trying to make one of the biggest choices of our lives: COLLEGE. I was bound for the liberal arts, Blair for the fines arts; we both got our first choice: for me, Grove City College, for Blair, the prestigious Rhode Island School of Design. We were all so proud of her: despite the fact that no one in the recorded history of our family had ever done anything as impractical as going to art school, we were blown away by her talent and thrilled that she had been accepted to what is arguably one of the greatest art schools in the world.

So, we both packed our bags and shipped off for school. But while I immediately felt that I had made the right choice, Blair was plagued by doubts: not doubts about her choice to be an artist, but with questions about whether she was ready for this. She decided she wasn’t. After two weeks on campus she realized that she had a lot of personal growing to do and that RISD was not the place to do it – not yet, anyway. Of course, it was all a bit more complicated than that, but for the sake of brevity I won’t go into more detail.

Thus, Blair found herself taking a spontaneous gap year. In all honesty, she had always wanted to take a year off before college, but now that she was doing so, she didn’t have a plan. But these things always seem to work out in the end: she was offered the chance to go to Scotland to work for six months – something else she had always wanted to do. The only problem: travel is expensive!!!

But, undaunted as ever, Blair came up with a solution: she was an artist, and she was going to support herself as such! She had already created a large and impressive portfolio of original pieces, so she launched a website to sell prints of her work to support her trip abroad. She also started working for commission. 

Anyway, skipping ahead a little bit: Blair made it to Scotland where she had the incredible opportunity to work for YoungLife Ministries. In her work, she saw the incredible darkness that comes with a life without Jesus Christ: she saw kids who desperately needed Christ, and new that she was called to share Him with them. But it was very well to do so for six months in a youth camp, but what about back in America? She was going to be an artist, not a minister.

Well, like I said, Blair knew that she had a lot of growing to do: and grow she did. While she was in Scotland she had the chance to explore what it meant to use one’s talents for God; she learned that our gifts are not our own, but are to be used in service to the Lord. What did that mean for a 19-year-old who wanted to draw, but who also wanted to do more than illustrate children’s Bibles?

Eventually she found the answer: she decided not to go back to RISD but instead to enroll in the University of Delaware which had a program in Visual Communication – there, she would not only get a degree in fine art, but also in communications and visual media, learning the skills she would need to communicate truth through her art. She recognized that art isn’t just about creating beauty: it’s about creating the kind of beauty that points the viewer to the author of all things beautiful.

Today, Blair is a Junior at University of Delaware, still working to complete her degree. She is also still selling work through her website to help support her studies. Her story as an entrepreneur is still in it’s early chapters: much of it is still unwritten. Thus far, she has had enough success to allow her to fund the studies that we are confident will one day allow her to share the message that we are all called to spread. We don’t know what she will draw, who she will draw for, or what she will say through her art. But we know that she as chosen a profession that is, above all, about communication, and that she has the greatest story of all to communicate. Through her website and commissioned work she has already been able to start reaching people – now all that’s left is to watch her grow!

I like Blair’s story because it serves an in important reminder of the fact that entrepreneurship doesn’t have to mean something huge: sometimes its something as small as selling art to fund travel. Its also important to remember that as Christians we have a higher calling in whatever we do: to serve the Lord. Blair became an entrepreneur because she was a broke almost-college-student who needed to get to Scotland. Once there, she discovered that her true calling really was art, not business. Now, she’s learning what she wants to say with her art and how she wants to say it. Will she one day go into business for herself as an artist/entrepreneur? Who can say: I personally think that art is a form of entrepreneurship…. The important thing is that we serve the Lord in all we do – be it painting scenes of the cross or painting scenes of nature; running a “Christian Business” or running a “Secular business” that operates on Christian principles. I believe that finding ways to serve the Lord in all that we do is the highest calling of any entrepreneur and that turning our work into a way of serving God is in itself an entrepreneurial act.

Blair also reminds us that we don’t necessarily have to “paint the cross” to serve the Lord. I look at the things she creates and see the Master’s hand: whether she is painting the portrait of a child of God or something silly that just popped into her head, I see the kind of true beauty that is precious not because of who created it or what they created, but because it came from the hand of a woman who loves God and who knows who her talent is from and what it is for.

Birchbox

For $10 a month you can get designer make-up sent right to your door. This seems like a dream come true to me, and I have found a way to accomplish this, thanks to Birchbox.

A monthly subscription service that was founded in New York City by two Harvard graduates, Katia Beauchamp and Hayley Barna, in 2010.  The company started trying to get funding and investors and managed to get over $1.4 million from venture groups that helped the business go from an idea to a multi-million dollar company. With over a million subscribers and over 800 partners the business has become a new way people think about buying make-up. Instead of having to go spend over a hundred dollars at a cosmetics store, we’re able to get samples of the make-up we like sent to us. Then they introduced the feature of being able to customize your box. This means that if you really like a product you are able to get products like it, or by the same brand.

The goal of the subscription sample boxes are to get people to buy the full size product from the retailer, and 50% of Birchbox users did go on to do so. Another feature that customizes the product to the consumer is Birchbox Points. Every time a customer purchases the full size product, refers a friend, or purchasing a box as a gift for a friend, would earn them points which they could put towards their boxes and buying products.

Birchbox also partnered with Instagram and Soldsie to open an Instagram shop. This means that customers who were interested in Birchbox products could comment with a hashtag (#birchboxcart) and it would automatically be entered into their cart on Birchbox.

This company has capitalized on both the social and business side of their idea and it has clearly paid off for them.

The Honest Company

When you see the name Jessica Alba you probably think of her as an actress, but she also is an incredible entrepreneur! Founder of The Honest Company, which is all about providing clean, safe, non-toxic products for families to use with their kids. As a mom herself, she saw the need for products that performed well and were “honestly free” of anything that could harm.

The company has adopted a “Honestly Free Guarantee” that promises that all of their products are made without “health-compromising components”. This sets it apart because their main goal is to keep kids safe and healthy, and not worry as much about the money or style.

Offering everything from laundry detergent, to diapers, to cleaning products, we are able to see how this business has grown and expanded from just products for kids, to products that the whole family can use. She also started her own beauty company that was also built on the foundation of clean and safe products. Her beauty company, Honest Beauty, opened its first physical location in 2015 and is now a popular brand among beauty gurus.

Alba shows that you aren’t stuck in one realm or career, you can be successful in many different areas as long as you are passionate.

The Rent the Runway Revolution: How Two Women Changed the Fashion Industry for Good

In 2009, two young women attending Harvard Business School met for their weekly coffee and business brainstorming session. Jennifer Hyman and Jennifer Fleiss both knew they wanted to start a business together, but for many months they brainstormed ideas which never seemed to stick. However, on this particular afternoon, Jennifer Hyman mentioned to Fleiss that her sister would be attending a wedding next weekend, but had nothing to wear. She voiced the frustration shared by women across America, that it is difficult to justify spending hundreds of dollars on a dress you only wear a few times. As she said this, she came up with a business idea which would solve this problem and revolutionize the market of high end women’s fashion.

Jenny Fleiss (left) and Jennifer Hyman (right)

Hyman and Fleiss conceptualized a business model where they would partner with different well-known, high-end designers from around the world and rent these designer dresses out to women for a few days for a fraction of the cost of buying one of these dresses. These two young women started out by buying dresses in their own sizes and going around to different college campuses on the weekends of big events and putting up flyers and sending out emails announcing that the female students could rent these designer dresses for a reduced price and simply return them after the event. With each campus these two went to, their business model proved very popular, and with each event, they continued to refine and adjust their model until they landed on the current business model of Rent the Runway. Since 2009, Rent the Runway has grown from a few designer dresses advertised through flyers on college campuses into a $15 million corporation with an extremely user friendly app and a variety of supplementary services.

One things which makes Hyman and Fleiss stand out as unique in the world of innovation and entrepreneurship is their approach to founding a startup. While many young entrepreneurs look for a problem in their field of study or expertise which they can construct a solution for, Hyman and Fleiss started with a problem they simply observed, despite their lack of knowledge in the fields of fashion or technology.  However, by recording customer reactions to their product and collecting customer testimonials, these young women were able to get the designers on board and soon had enough funding to hire people with expertise in analytics, technology, fashion, and customer relations in order to create the best business possible.

Even eight years removed from its founding, Rent the Runway is an incredible company to watch innovate and expand. Because of the founders’ passion for giving women the opportunity to have that “Cinderella experience” and look elegant, extravagant, confident or professional for an affordable price, the company continues to grow its inventory, expand it market, and offer additional services, such as makeup and jewelry tips depending on the dress or outfit you rent.

Hyman and Fleiss at the opening of their first store

Hyman and Fleiss have also sought to optimize the customer experience by offering free shipping and dry cleaning, along with spending a great deal of time and money on analytics. This has allowed them to find what colors and styles customers prefer, along with how long customers like rentals to last so that they can give the customer the best, most convenient experience possible. Rent the Runway is constantly offering new features, different dresses, and featuring a variety of both well-known and new designers, which keeps their business in a constant state of growth and expansion.

Hyman and Fleiss are truly inspiring to all young women looking to be entrepreneurs. They actively thought about problems, and rather than waiting for funds or investors to back their idea, they eagerly engaged their clientele, pivoted based on the feedback they received, and then sought out investors and designers with confidence in their product and the data and testimonies to back it up. These two women are constantly pursuing excellence, passionate about their product and their clients, and dedicated to inspiring future women entrepreneurs.

 

Leanna’s Hair

Leanna Archer was just 9 years old when she began bottling and selling her own hair pomade to friends and family. Based on her great-grandmother’s secret recipe, Archer’s line of all-natural hair products has expanded to include a variety of hair cleansers, conditioners, and treatments. The now-17-year-old serves as the CEO of her company and has been recognized by prominent business publications like Forbes and Success Magazine. She even started the Leanna Archer Education Foundation to help build schools and safe learning environments for underprivileged children in Haiti.

Unsatisfied with the simple status of a CEO of a six-figure company as a teenager, Archer founded a charitable organization, the Leanna Archer Education Foundation, which provides education and food to poverty-stricken children in Haiti. Leanna first visited Haiti in 2008, and she was shocked to see so many starving children living in the streets. Her next project was to start the Leanna Archer Foundation, which currently supports 200 children in Haiti. The foundation’s goal is to start a school to educate more children.

 

Actress Turned Entrepreneur

lauren-conrad-1Lauren Conrad is a well-known actress and reality-TV show star however most people do not know that she has become a successful young entrepreneur, owning two clothing lines as well as a book franchise and two websites. She used her fame and publicity to help launch her first clothing line and demonstrate that she wasn’t just the next star to create a business on a whim, instead she was committed and passionate about where she wanted her business to go. In 2007, she launched her first clothing line, The Lauren Conrad Collection. Although it ended up being a dismal failure, she learned and grew through her mistakes and launched a second, successful clothing line in 2009, LC by Lauren Conrad, in conjunction with the retailer Kohls. Since then, she has launched another clothing company, Paper Crown, written eight books, and started two websites.

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In 2013, Lauren and her friend Hannah Skvarla were inspired to start a non-profit named the Little Market. It is a company that empowers women artisans and provides a market for their products to be sold in order to provide for their families. Today, The Little Market partners with 26 artisans in 16 countries to carry their products and they hope to grow that number even more.

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Lauren has found much success with her products and websites, however she is not stopping there. She said stated that she no interest in returning to television, instead she wants to continue on with her businesses and keep doing what she loves. Lauren Conrad is a millennial entrepreneur who gives a wonderful example of using fame and success to get where she wanted to be, entrepreneurial, and then taking her success from there and giving back to others with dreams just like hers.

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Her personal website: https://laurenconrad.com/

The Little Market website: https://www.thelittlemarket.com/