Archive for Business – Page 10

Sprout and Lentil: The business which expanded during the pandemic  

        Sprout and Lentil is the only mom-and-pop vegan cafe on Aquidneck Island. Founded in 2019 by the husband and wife team of Carmen Foy and Matt Sole, Sprout and Lentil has grown from being a booth at a farmers’ market to having its own independent retail business located in the center of Middletown, RI. Before becoming an entrepreneur, Foy – who was born in Spain – trained at the Cordon Bleu in France and then worked for twelve years as a chef aboard yachts. 

     Foy and Sole have stayed true to their business mantra of “Food with a Mission” by serving only plant-based foods. For instance, Foy ordered granola and then returned it to the producer it contained honey. She and her husband are dedicated to a purely vegan business. Additionally, the owners have created a special niche serving their community for people who are vegan, vegetarians, and kosher. Foy and Sole know their target customers very well and have seen that there is a high demand for quality vegan products. Some may ask, “Who would ever want to pay for a $16 burger?” or “Why isn’t the 50 cent spicy ketchup included with my fries?” Without doubt, the prices are high and sauces are not included with fries, burgers, nor cauliflower nuggets. A gourmet truffle oil dressing retails for eleven dollars. Perhaps it is hard to believe here in western Pennsylvania, but their local customers – hard core vegan regulars, and tourists – do buy and enjoy the expensive truffle oil dressing as well as the $16 burgers. The customers believe that the high prices are worth the money for what they receive. Foy and Sole have created a demand for specialty vegan food.

Please take a look at Sprout and Lentil’s website:

http://sproutandlentil.com/

 

The Bridge to Success

Social media has been building bridges to new ways of innovation and entrepreneurship ever since it began. Those who have capitalized on it when it began, however, are the ones making all the money and gaining the most fame. Felix Kjellberg, or better known to some as “Pewdiepie,” created his youtube account only one year after the website was released. It wasn’t until 2011, though, that he began to post on what would become the largest account on the platform ever (owned by one person). He began by posting quite short and relatively boring videos on his account purely for the entertainment of his friends and himself. As time went on, more people began to find his account, subscribing to it, and Felix’s fanbase grew. Less than a year later he had surpassed the 1 million subscriber mark. He began to post more and more and only a year after that was at 10 million. It was safe to say that he was on the right track.

Pewdiepie began to create merch such as shirts, chairs, headsets, and eventually his own game on the app store. He was rapidly gaining fans and in the spring of 2019, the creator finally reached an astonishing 100 million followers, which meant that 1 in 15 people who used youtube was subscribed to his account. This may not seem like much, however, almost half of the country uses this platform. He is still creating to this day and after selling many products and featuring in other videos and ads, he has accumulated roughly a cool $45,000,000 from online interactions alone. Felix will forever be remembered in the industry of videomaking and for revolutionizing the world by his assistance in bridging the gap between the real and digital worlds of entrepreneurship.

Doorsteps: How Akshay Ruparelia Successfully Disrupted the Real Estate Market

Meet Akshay Ruparelia – the man who at age 17 created his U.K. based real estate business: Doorsteps. Typically the term “disruption” is a term that carries negative connotations, but in a business context, disruption is actually a very good thing if done well. When Ruparelia was young his family went through the grueling experience of selling a house – apparently the commission and agent costs were so high they scarred Ruparelia for life – because this experience is what would inspire him to create Doorsteps. What makes Doorsteps unique? Its the price tag. Ruparelia says that he wanted to make the whole process more affordable, so he began his business by charging each customer a flat fee of £99. In the beginning, the going was tedious as it took many rounds of knocking on doors to draw customers in. But, it paid off, largely due to Ruparelia’s strong focus on providing excellent customer service, and knowing his market well.

Read more about what inspired him, his role models, and his leadership methods here:

https://www.forbes.com/uk/advisor/personal-finance/2020/08/21/quickfire-questions-akshay-ruparelia/

The Pastry Chef

People have many ways to relieve their stress. A young girl named Gabrielle Williams found that her stress reliever was baking. Her stress was a result from bullying at a new school she started attending when she bowed her head in prayer before her meal. As she found that the baking would remove the bullying stress, she continued baking and trying new recipes from her grandmother. Her mother took her to women’s empowerment event where she encountered a young entrepreneur lady with the exact same name. The young lady’s last words were to “Dream Big” which gave Gabrielle the nudge to become a businesswoman.

Gabrielle went back to the kitchen and created a homemade frosting from scratch that was a hit, Chocolate Expresso Buttercream Frosting. After the frosting, she decided that she wanted to create her own business and in 2013 at the age of nine, Glorious Pastries by Gabrielle was born. The secret recipes are based on her grandmother’s and great grandmother’s recipes and some of the recipes she created on her own. The ingredients are all fresh and business emphasizes on the homemade goodness of the pastries. The pastry business was steady for several years, selling to friends and spread by word of mouth. Then in 2016, Glorious Pastries by Gabrielle was featured on the local news which expanded to ABC Good Morning America, Woman’s World Magazine, Washington Post, and many more. As her business’ fame grew, Gabrielle has had the opportunity to be a co-author to the book, The Science Behind It: Formulating Success at any Age and speak at several conventions about bullying and young entrepreneurs.

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There are many challenges that Gabrielle must encounter. Responding to negative feedback and skepticism about a business run by a young girl can bring about the difficulty in running a business. There are times when business is slow and there was a time where no orders were placed for several months. Gabrielle felt discourage enough that she debated on closing the business. But shortly later, she received a large order. Throughout the challenges for the young businesswoman, Gabrielle enjoys baking and takes pride in her business.

Glorious Pastries by Gabrielle website: Glorious Pastries by Gabrielle – Home

Mo’s Bows – Improving Men’s Style One Bowtie at a Time

One entrepreneur that I found inspirational was Moziah Bridges, the founder of Mo’s Bows – a bowtie and fashion accessory business for men. In the about section of his business’ website, Mo details how his career as an entrepreneur started very small and in a personal setting. He was nine years old and sitting in his grandma’s kitchen, wondering what to wear. He says that he wasn’t able to find the look he was going for, and wanted to find fashion that would allow him to express his personality more – so he put the phrase “be the change you want to see in the world” into action and started his own bowtie business (that has now expanded into selling neck ties and pocket squares and other fashion accessories as well). He’s appeared on several broadcasting shows such as The Steve Harvey Show and Shark Tank. He’s also written a book for entrepreneurs.

You can find his website and store here: https://mosbowsmemphis.com/

What I found interesting and inspirational about Mo’s Bows was that the idea came from a mundane, personal moment. There seems to be this perception of entrepreneurship that says that good ideas happen in light bulb moments, or great moments of inspiration that happen once in a billion ideas. It tells young entrepreneurs that only the geniuses make it in this field, and that average IQ, mundane “me” has no chance. This isn’t true though – you don’t have to be a “genius”, or come up with an idea that is more exceptional than everyone else’s – good ideas really can start anywhere, and often they start in small personal moments like Moziah’s. Another thing that struck me is how successful Moziah Bridges has been with such a small accessory. Physical size is irrelevant, but I found this inspiring because maybe he isn’t solving world hunger, but he took a specific niche and made a business out of it – and he does it well. It’s inspiring to see that there are opportunities like these, where the actual product may be small, but it makes a world of difference for the individual just the same because it adds style and beauty to the individual’s wardrobe.

From Dogs to Diamonds: Adelle Archer and Eterneva

Adelle Archer wanted to change the way people remember their loved ones and pets. The funeral industry has been trending toward cremation for years now, an often cheaper alternative to burial. However, Archer felt that this process could be improved: instead of loved ones’ and pets’ ashes going in an urn on the mantle, they could be made into wearable diamond jewelry. She thought this would be a sustainable business idea and she was right. In 2019, Eterneva was featured on SharkTank, with Mark Cuban investing in it. Since, Everneva has grown into a successful company helping people remember their pets and loved ones.

This idea is great for several reasons. For one, it is unique and original. I have never heard of making diamonds from ashes before. It appears that since this company has launched there is considerable interest in the topic. The funeral industry is highly profitable and to be an innovator in it can be extremely lucrative. Eterneva seems to be an early player to the table with this idea. Additionally, this is a neat idea because it allows people to have a more interactive experience with their loved ones after their passing. Instead of sitting on a mantlepiece in an urn, a person’s loved ones can be taken with them in the form of a diamond. Their remains can be made into a bracelet or a necklace. They can even be made into a ring. These jewelry pieces can be worn to special events or even every day. No matter where you go you can have a piece of mom or dad on your finger or around your neck. This is a far more interactive way to remember loved ones than a burial plot or an urn on a mantlepiece. In the minimalistic culture in which we find ourselves, this is a fabulous way to remember loved ones without them taking up much space – something often valued highly by Millennials and Gen Z.

In conclusion, Adelle Archer has a great idea and has been building a company with a unique idea that will likely appeal to many young people today.

Beans on Broad – A Spot for Community

Beans on Broad is a local coffee shop in Grove City that many college students enjoy. It’s not a chain, which makes it unique in status as an entrepreneurial venture.

It was originally started several years ago by two sisters, Shelley and Wendy, who grew up in Grove City. They “have a thing for local” and source their pastries, coffee, and milk from local farms and businesses. Even the building is steeped in history, first beginning as a First National Bank, then Grove City Hardware, Broad Street Books, and then finally a beloved coffee shop. It hasn’t changed much since the early days, still retaining its original wood flooring, brick walls, tin ceilings, and decorated ceiling fans. Keeping that sense of originality and “old time” feeling make Beans on Broad a cozy spot to listen to the town and explore what’s going on.

One of this coffee shop’s values is “community first.” This is shown through their local sourcing and their location in the heart of Olde Town Grove City. Beans on Broad also provides an important meeting spot to cultivate fellowship, conversations, the arts, relationships, and even hosting events! In such a small town as Grove City, a sense of community and togetherness is what’s important. Any coffee shop can be a place to sit and drink, but Beans on Broad offers a unique sense of coming together and truly sharing each other’s lives. The owners, Shelley and Wendy are dedicated to inviting people in and showing them what true community means.

Almost anyone can start a business nowadays, but it is critical to find a way to engage your customers in what you are doing. That is the beauty of entrepreneurship, it is possible to go into a place, start a business that you are passionate about, and create a way of living for both yourself and your customers! And that is exactly what Beans on Broad have accomplished. It’s not just a coffee shop, it is a place where encouragement grows, and relationships are built. Community is crucial to Grove City, and we must do all we can to foster a sense of community and spirit in our small town!

Mikaila Ulmer – CEO of Saving Bees One Lemonade at a Time

Curiosity is the birthplace of all creation and innovation. Lack of curiosity limits us in what we can achieve. Mikaila Ulmer, a 15-year-old entrepreneur, not only had the curiosity but had the drive and courage to turn her idea into an award-winning, multi-million-dollar company.

The idea of Mikaila’s company, “Me & the Bees Lemonade”, began when she was just 4 years old and got stung by bees twice in one week. Stemming from her anger around getting stung, she was curious as to why bees even existed. She was intrigued to discover truly how much of an impact bees have on the environment. In preparation for some children’s business competitions, she wanted to combine finding a way to help bees not go extinct with her grandma’s lemonade recipe in her business idea. This is how “Me & the Bees Lemonade” was born. She decided to make her own variation to her grandma’s lemonade recipe with honey and donate a percent of profits to “local and international organizations fighting hard to save the honeybees”. Since she started the business, it has shown unbelievable growth and she now is selling her lemonade in multiple major markets and stores.

Although some may think that a lemonade business is mundane and not worth investment, Mikaila clearly proved this wrong. Mikaila’s lemonade business stands out among the rest. How? She has a drive and meaning behind it. She has a clear purpose and vision for her mission as a CEO. She wants to help the environment at the same time as spreading joy by saving the bees and sharing her grandma’s lemonade recipe with the world. Her passion for the cause and her personal tie to the business is what makes Mikaila unique and what makes her idea great. In the social entrepreneurship arena, we can learn from Mikaila. Whether involving the environment, people, technology, etc., entrepreneurs like Mikaila should inspire us to replicate her passion and courage to change the world for the better.

Mikaila also has a desire to share her story of being a social entrepreneur with others, which she does through speaking at events, leading workshops, and participating in social entrepreneurship panels. She clearly values inspiring others in a way that shows them that they can also make a difference if they are willing to take the chance and apply their passion to a cause. Personally, I am inspired by Mikaila’s story because she is the epitome of young entrepreneurs that achieve success by filling a need that makes a difference and that people care about with no fear. Her story reiterates to me the importance of running with a vision. Mikaila says herself, “My generation-we’re the future. When we grow up, we’re going to be the people who are the presidents and the leaders of the world…If we start at a young age making a difference, donating back, giving back, when we grow up, we can do that on a larger scale.” This quote encourages me that even at a young age, we have the opportunity and potential to make the world a better place. If we capture our dreams and transform them into reality, then there is nothing we cannot do.

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From Washing Minivans to Maseratis

Alex Chapman is an entrepreneur from Essex, England who started his car washing business at the age of 13. Progressively, Chapman worked his way up to a luxury car detailing business charging upwards of $5000.

Many teens who are too young to get a job will find other ways to work for money. Some will choose odd-jobs in their locality such as mowing lawns, delivering newspapers, pulling weeds, washing windows, walking dogs, housesitting, and selling lemonade. Alex Chapman chose to make money charging £6 to wash cars in his neighborhood. He started with a sponge

and bucket, but now uses advanced polishing tools, wax, ceramic coating, and high-tech paint protection film. His current workspace includes three detailing bays, a shop, glass boardroom and outside washing area.

Alex Chapman is a very successful entrepreneur. He took a common odd-job for children and created a multimillion dollar business out of it. Chapman innovated by taking a menial and low-grade job and taking it to a whole new level. He worked h is way up the car detailing ladder from a simple wash to applying a $4000 paint- protecting film. Chapman took advantage of the reality that people will pay extraordinary amounts of money to avoid monotonous tasks. His business now takes a place in the luxury car care market. Luxury car owners will spend enormous amounts of money to know their car is well taken care of and in peak operating condition.

This is a very inspiring story to me, especially. This is the story of a kid starting with basically nothing and building it up far beyond his original goals. Alex Chapman exemplifies ambition in one of its most pure forms. I understand the market in which Chapman occupies, and know it is very competitive. Chapman’s business is exclusive to auto detailing in a market where it is common for a company to provide many different services with detailing as an extra resource. This means Chapman needs to be the best of the best to keep his enterprise afloat.

 

 

Sources:

https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320

https://www.ladbible.com/news/uk-teen-entrepreneur-has-own-business-polishing-luxury-cars-for-4000-20190320

https://awccardetailing.co.uk/about-awc-car-detailing/

A Glimpse of Brian Montgomery, Canadian Food Entrepreneur

How can people think entrepreneurially about something as basic as oats?

Brian Montgomery provides an engaging case study. A former investor, Montgomery wanted to develop a business where a simple product like oats and oatmeal can be turned into a new and truly creative lifestyle food. Oat Couture, his business from Ottawa Canada, provides millennials (as well as the local community) with a new and improved way of breakfast oatmeal. His message to his millennial target audience for Oat Couture is, “We want everyone to feel like they are coming home.” His message beautifully conveys his spirit of hospitality.

Not only does his cafe have a sit-down area, but he also offers online order and delivery options for young professionals who may be too busy to sit and eat. His kitchen accommodates many allergens and dietary needs; the meal presentation is also aesthetically pleasing. For example, he offers savory, sweet, and ultra-health conscious oatmeal bowls as well as seasonally flavored varieties. Currently, his fall specialty is pumpkin, which he makes distinctive with adding house-made caramel shortbread.

Clearly, Montgomery has a vision for his café; but his novel idea of making oatmeal fashionable is not his only innovation. He has pioneered the multi-purposing of café space. At night, one of his locations within sixty minutes is reconfigured as the Montgomery Scotch Lounge, a nod to his Scots pioneer heritage. This whole other business builds on the same theme of Scottish agricultural heritage but reaches another consumer market that may not be preoccupied with health, but instead prizes upmarket whiskey brands.

Brian Montgomery is an extraordinary entrepreneur, who can read his market and find innovating ways to use space and classic ingredients.

Please take a look at Montgomery’s entrepreneurial websites for his businesses:

https://oatcouturecafe.com/

http://montgomeryscotchlounge.com/