Archive for Cakes

Johnny Cupcakes

Posted by Kasianideseg21 
· Sunday, October 9th, 2022 
· 5 Comments

Johnny Cupcakes, an odd name for a bakery. A nickname from co-workers, Johnny Earl has been serving “fresh-baked” T-Shirts across multiple locations for several years now. An entrepreneur from a young age, he started 16 businesses before the age of 16. He has been featured in FORBES, NPR, BusinessWeek, INC Magazine, Wall Street Journal, WIRED, New York Times, The Boston Globe, Los Angeles Times; and seen on MTV, Bloomberg TV, MAKER, Attack Of The Show, The Food Network, and WWD!

Johnny Cupcakes: A T-Shirt Startup That Gained a Cult Following Through Unique Marketing and Word of Mouth

The idea came when he was creating new designs for the rock band he played for. He came up with the first Johnny Cupcakes design, featuring a skull and crossbones with a cupcake replacing the head. After wearing it in the office, everyone seemed to want one! Johnny began selling t-shirts out of his truck, and focused on customer experience instead of marketing. A known prankster, he loved the idea of “tricking” people into thinking he was running a real bakery!

50 Johnny Cupcakes ideas | johnny cupcakes, johnny, cupcakes

“Our bakery aesthetic is so convincing, that customers are usually convinced they are walking into a bakery expecting to get a cupcake. My inner-jokester still gets a kick out of fooling hungry shoppers. Cupcake or not, customers usually leave with a t-shirt or a great story. However, one April Fool’s Day we sold real cupcakes and hid all of our t-shirts!”

Johnny Cupcakes® Dragon Ball Z on Behance

As he began to assume a cult-like following, he added new and exclusive designs. some would only be available for certain hours! The T-Shirts, which make fun of pop culture and replace known figures with cupcakes, are becoming increasingly popular on social media where they garner the attention of masses.

OFFF16] In Conversation with Johnny Cupcakes • Inkygoodness

For Johnny, customer experience is everything, he hides vanilla scented air fresheners in store locations to mimic the smell of frosting. T-Shirts are placed in vintage refrigerator cases and packaged in pastry containers when purchased. He is known as “The top Innovator in Retail” because of his personal connection to customers. He has been known to show up randomly, and post his location for people to find him. Johnny Cupcakes has hosted movie nights, bowling, roller-skating and more simply for the connection and brand loyalty. Prankster or not, Johnny knows the importance of a strong customer base and uses the connection to his advantage by dialing in to what fans want to see next.

 

Want to learn more? Check out this YouTube Video

Visit Johnny Cupcakes website here

View their Socials

5 Comments
Categories : Apparel/Accessories, Business::Sales, Cakes, Clothing, Comedy, Content Entrepreneurs, Entrepreneurship, Experience

TeaCakes by Chloe

Posted by blanktc21 
· Thursday, November 18th, 2021 
· 4 Comments

 

At a certain age, parents decide it’s time to start teaching their children how to be responsible with their money, and learn how to value costly items. The best way to teach a child to value money, is to make them work for it. I’m sure most of us remember our first big purchase, for me it was the iPod touch, a whopping $200. In the eyes of a 7-year-old, this may as well be $1,000. Chloe Smith, a 7-year-old girl from Louisana, desperately begged her parents for an electric scooter; her parents, wanting to turn this into a learning experience, told her that she would need to earn the money herself. This meant that she has to come up with $249 herself. Unlike many her age, this was no big feat for Chloe and her entrepreneurial mind.

With the help of her nana, Kathy Phelps, the two started baking family recipes and selling them to the locals. Chloe’s business rapidly grew, and her teacakes could be found in small shops around town.  She networked through family members; specifically her Uncle Larry in Australia, who’s coworkers wanted Chloe’s TeaCakes. Eventually, TeaCakes by Chloe was an international business. Not only were her cakes delicious, but each package had a personalized hand-drawn label. Without realizing it, Chloe became a marketer, entrepreneur, and successful business woman in a little less than a month.

Chloe’s grandma believes that this business not only got her the electric scooter, but also showed her that “you have to work for money” and be patient. This experience also helped Chloe in her academics, as she read all the recipes herself and measured the ingredients. Chloe’s business was no ‘one-hit-wonder’ as she plans on continuing baking even after college. “When I get about 20-years-old,” Chloe she says that she wants to open up her own TeaCake Shop.

TeaCake’s by Chloe serves as an inspiration to many other young entrepreneurs. All it takes is dedication and follow through. If Chloe decided that $249 was impossible to raise, then it would be impossible. Having faith in yourself and your work is the first big step in becoming a successful business. Sometimes older entrepreneurs get too obsessed with the fine details, and they overthink things to the point where the passion is no longer there. Chloe’s business goes to show that we all could benefit from doing a little less thinking, and a lot more doing.

Made in LA: 7-year-old entrepreneur starts baking business (kplctv.com)

4 Comments
Categories : Business, Cakes, Cookies, Cookies, Cooking, Food, Kids, Millennial Enrepreneuers, Youngest Entrepreneurs