Social media has been building bridges to new ways of innovation and entrepreneurship ever since it began. Those who have capitalized on it when it began, however, are the ones making all the money and gaining the most fame. Felix Kjellberg, or better known to some as “Pewdiepie,” created his youtube account only one year after the website was released. It wasn’t until 2011, though, that he began to post on what would become the largest account on the platform ever (owned by one person). He began by posting quite short and relatively boring videos on his account purely for the entertainment of his friends and himself. As time went on, more people began to find his account, subscribing to it, and Felix’s fanbase grew. Less than a year later he had surpassed the 1 million subscriber mark. He began to post more and more and only a year after that was at 10 million. It was safe to say that he was on the right track.
Pewdiepie began to create merch such as shirts, chairs, headsets, and eventually his own game on the app store. He was rapidly gaining fans and in the spring of 2019, the creator finally reached an astonishing 100 million followers, which meant that 1 in 15 people who used youtube was subscribed to his account. This may not seem like much, however, almost half of the country uses this platform. He is still creating to this day and after selling many products and featuring in other videos and ads, he has accumulated roughly a cool $45,000,000 from online interactions alone. Felix will forever be remembered in the industry of videomaking and for revolutionizing the world by his assistance in bridging the gap between the real and digital worlds of entrepreneurship.
