Archive for Clay

Innovation At Its Finest: Helping Those You Love

Parkinson’s disease is a degenerative brain disease and a common one that effects at least 1% of people over 60 years old. Parkinson’s disease specifically causes the basial ganglia to deteriorate and so people lose the ability to control the things that area of the brain governs. The resulting symptoms are motor and non-motor but the most recognizable one is the motor symptom of tremors while the muscles are at rest which happens in about 80% of Parkinson’s cases. It is this disease that presented a problem to Lily Born’s grandfather, and 11-year-old Lily Born who developed a solution. Her grandfather was frequently spilling drinks from their cups because of his Parkinson’s symptoms. Lily experimented with moldable plastic until she came up with a design for a cup that didn’t spill. Later she made a ceramic version of the cup for her father so he could drink coffee by his laptop with peace of mind. Her father realized how useful it was and, after collaboration with a ceramic manufacturing plant in China, the kangaroo cup took off into production.

I like Lily Born’s story because she saw a real need of an individual who she loved, and that love drove her to innovation to meet that need. On the kangaroo cup website, one can see how many iterations of designs they went through before they designed a cup that didn’t spill, was comfortable to use, and stackable (picture above). These two things, problem solving and iteration, are the essence of innovation and the way Lily Born used innovation to help someone she loved fills me with hope. Hope that innovation and entrepreneurship isn’t just about making a profitable business, but about finding a way to help people and then making sure you can continue to help for the long run.

Audrey McAlister: Sunrise Hill Boutique

SunriseHillBoutique Etsy Header

Audrey McAlister is eighteen years old and started a polymer clay jewelry business when she was sixteen.  When she was ten, she would make food for her dolls out of clay.  When she was sixteen, she found some old polymer clay and wanted to express that same joy, passion, and creativity she had when she was younger.  When she looked on Etsy, she found people were making food out of clay and into jewelry pieces.  I met Audrey over the summer at a camp.  She has so many skills and is always trying to improve her business and connect with customers.

Audrey uses Instagram to promote and advertise her Etsy store.  She offers unique deals and offers.  For example, around her birthday she offers a “Birthday Sale,” where she offered eighteen percent off the week of her eighteenth birthday.  Audrey also works to connect to her customers.  Most of her demographic are Christians, so she would post a Bible verse on Sundays.

She is not driven by the profits, but rather the joy of making something beautiful and reliving the fun she had doing this once at ten years old.  Audrey’s efforts demonstrate her ability to empathize with her customers and the ability to adapt.  Her advertising is appealing to her demographic and helps to draw in sales.  

Her creativity is inspiring.  Each of her designs are unique and handcrafted; she pays attention to even the minuteness of details, and ensures her customers are receiving the best product she can produce.  I am not artistically talented like Audrey is, but I can empathize with my customers like she does.  I learned that the work can be primarily for the joy of it.  She loves making this jewelry and continues to do it because of this love.

Sarah and Cody & “Blackbird & Violet”

Sarah and Cody, two young women from Australia, started their company “Blackbird & Violet” in 2019 (full names and exact ages not available). Fueled by a passion for sculpting things out of polymer clay, Sarah and Cody wanted to start a business that would provide the necessary tools and materials for this hobby. According to their website, they love “creating colourful & cheerful things” out of polymer clay and want to “help others create those things too.” At first, the focus of the company was on clay shape cutters. One big issue that Sarah and Cody recognized was that clay shape cutters were primarily sold in large sets of sizes. They thought it would be much more convenient if the cutters were sold individually.

So, Sarah and Cody set out to start a business called “Blackbird & Voilet,” where they could sell clay cutters individually in a variety of shapes and colors. All of their cutters are designed and made in-house. Since then, Sarah and Cody have been expanding their company further and further. A year after its founding in 2019, B&V expanded to sell all sorts of supplies related to polymer clay sculpting. Today, Blackbird & Violet sells shape cutters, silicone molds, texture tools, extruders, cutting tools, texture tools, clay packs, earring backs, earring displays, and more–all aimed toward the polymer clay hobby. The company even offers holiday themed products and takes custom orders for shape cutters.

Because Blackbird & Violet is an online business, Sarah and Cody have spent a lot of time optimizing the website. It is colorful, robust, and easy to navigate–even for new users. The product pictures are fun, colorful, and pleasing, which encourages customers to explore the website even further. The B&V website utilizes design in its entrepreneurial efforts to appeal to its audience (people passionate about polymer clay as a hobby) and increase traffic.

Sarah and Cody’s business not only displays how design can be used in entrepreneurship, but also how an idea for a company can be found within our own passions. They noticed something missing in the polymer clay market and figured out how to meet the need effectively.