Archive for Clothing – Page 3

Destiny Snow

Destiny Snow is a very successful young entrepreneur who owns the business called SnowGlam collection. This is an online company that sells beauty products to women. One thing that stood out to me was how she handled the COVID situation regarding her business. Constantly being stuck at home made her realize that she needed to focus on growing her company. She did this by the help of a social media influencer named Ari Fletcher. She tagged her on her Instagram story, and Destiny instantly saw how big of an impact that had on her business. She said her phone started blowing up with orders as soon as Ari posted on her story and that was the spark her business needed. I thought this was a very clever of way of getting exposure. It was pretty much genius as it immediately reached her target marker which are primarily teenage girls who love to shop. Another thing that I found really impressive was the number of sales she had for her online business. It was an astounding amount of over one million dollars over the course of two years. If Destiny keeps working the way she is and utilizing social media, I think she still has more room for growth and expansion. The most inspiring part of this story was how she used COVID to help strive her business to where she is at today. Instead of letting the pandemic hold her business back, she optimized this as an opportunity to really focus on social media as her main way of connecting to her customers.

How Success Happened for Destiny Snow, CEO of SnowGlam Collection

Luke Economou – Madman Los Angeles

Luke Economou is a Greek/American young entrepreneur who goes to UC Santa Barbara. Luke was born in Connecticut but has lived around half of his life in Santa Monica, California, before moving to Santa Barbara this past year for school. I consider Luke to be one of my closest friends from back home as we have known each other for almost 10 years now (ever since he moved to Los Angeles) and have built a brother-like relationship. Luke has always had a passion for fashion and is one of the most innovative and entrepreneurial-minded individuals I have met. Similar to me, Luke graduated high school right after the COVID pandemic hit in 2020. He was originally planning to attend UCSB right away but instead decided to attend a local community college online. It was during this time that he started his designer/streetwear brand, Madman. Luke’s vision with Madman is to provide extremely stylish and luxury clothing that blends the culture of Los Angeles with our inner “madman.” The moto for his brand is, “What’s done in the dark, must come to light.” Luke wanted to establish a culture around his brand so that when people acquired his fashion pieces, they became part of the Madman family. Luke has been selling his product mostly through his online store, https://madmanlosangeles.com/, but has also initiated multiple pop-up stores in various locations around Los Angeles. Most notably, Luke held pop-up stores and events several times in the renowned shopping mall, The Beverly Center, at the Lost Warhol’s concept store. Madman was featured on the Beverly Center’s main attraction screen and has received overwhelmingly positive feedback on his brand’s design, message, culture, comfortability, uniqueness, and much more.

Moziah Bridges

Moziah Bridges is a young entrepreneur, and his business is called “Mo’s Bows”. He started his business when he was just nine years old. He started it because he wanted a suitable bow tie and didn’t find anyone that he liked so he decided to make his own. This started the creation of his colorful bowties where he would use leftovers from his grandmother’s sewing projects. Ever since he learned how that skill, he mastered it, and it inspired him to start his own business. I was amazed how at that young of an age that he could put his time and dedication towards sewing and making bow ties. While on his site, I thought that his bow ties were very creative and unique, and I also noticed he also did neckties and squares with cool designs. What I found most interesting about the growth of Moziah’s business was that he appeared on shark tank at the age of 11 and actually made a deal with one of the sharks. He was fortunate enough to have Daymond John as a mentor that would guide him to leading a successful business. He was mature enough to realize that there was always room for improvement and listened to all the advice Daymond has given him thus far. In my opinion, this is when his business took the next step, and he has generated over 200,000 dollars with the sales of his ties. I also like how he is never complacent and is always looking to improve. His ultimate goal is to make his business a multimillion-dollar company and I think he can achieve this if he keeps on working the way he is.

Moziah Bridges talks bow ties, books and plans post-high school

Jaffry Mallari

Jaffry Mallari is the creator of the clothing brand Resurgence, where he creates fashion based upon his graphic designs. He started from the bottom, and rose his way up to success by scraping by with every cent he could use to make even basic designs to sell. His efforts paid off generously, and he has many consumers that love his designs.

In high school, Jaffry realized that he wanted to take his love for designing graphics to the next level, and make it his career. He started out with only $400, but was still determined to create a thriving business that he would pour everything he had into. He views clothes as a “canvas” where he can use his artistic abilities to create a design that others would enjoy. He took two unrelated ideas: fashion and art, and combined them to create Resurgence.

He struggled greatly with finding funding to create his designs, and since they were so limited in the beginning, his designs were basic and lacked originality. Another challenge he faced was discovering an audience that would be interested in his designs, but he used his love for the platform Discord to reach out to others. Now, he has a vast audience just from his Discord use.

Jaffry Mallari is an excellent example of a successful young entrepreneur, because he created a successful, and innovative brand out of close to nothing. His efforts inspire others to realize that ideas are achievable no matter the limitations, and to follow their passions.

Johnny Cupcakes

Johnny Cupcakes, an odd name for a bakery. A nickname from co-workers, Johnny Earl has been serving “fresh-baked” T-Shirts across multiple locations for several years now. An entrepreneur from a young age, he started 16 businesses before the age of 16. He has been featured in FORBES, NPR, BusinessWeek, INC Magazine, Wall Street Journal, WIRED, New York Times, The Boston Globe, Los Angeles Times; and seen on MTV, Bloomberg TV, MAKER, Attack Of The Show, The Food Network, and WWD!

Johnny Cupcakes: A T-Shirt Startup That Gained a Cult Following Through  Unique Marketing and Word of Mouth

The idea came when he was creating new designs for the rock band he played for. He came up with the first Johnny Cupcakes design, featuring a skull and crossbones with a cupcake replacing the head. After wearing it in the office, everyone seemed to want one! Johnny began selling t-shirts out of his truck, and focused on customer experience instead of marketing. A known prankster, he loved the idea of “tricking” people into thinking he was running a real bakery!

50 Johnny Cupcakes ideas | johnny cupcakes, johnny, cupcakes

“Our bakery aesthetic is so convincing, that customers are usually convinced they are walking into a bakery expecting to get a cupcake. My inner-jokester still gets a kick out of fooling hungry shoppers. Cupcake or not, customers usually leave with a t-shirt or a great story. However, one April Fool’s Day we sold real cupcakes and hid all of our t-shirts!”

Johnny Cupcakes® Dragon Ball Z on Behance

As he began to assume a cult-like following, he added new and exclusive designs. some would only be available for certain hours! The T-Shirts, which make fun of pop culture and replace known figures with cupcakes, are becoming increasingly popular on social media where they garner the attention of masses.

OFFF16] In Conversation with Johnny Cupcakes • Inkygoodness

For Johnny, customer experience is everything, he hides vanilla scented air fresheners in store locations to mimic the smell of frosting. T-Shirts are placed in vintage refrigerator cases and packaged in pastry containers when purchased. He is known as “The top Innovator in Retail” because of his personal connection to customers. He has been known to show up randomly, and post his location for people to find him. Johnny Cupcakes has hosted movie nights, bowling, roller-skating and more simply for the connection and brand loyalty. Prankster or not, Johnny knows the importance of a strong customer base and uses the connection to his advantage by dialing in to what fans want to see next.

 

Want to learn more? Check out this YouTube Video

Visit Johnny Cupcakes website here

View their Socials

Twelve Oaks Boutique – New Aspiration

Twelve Oaks Boutique is a small little boutique in my hometown in Wapakoneta, Ohio. This little shop was started by two women who were originally teachers but were inspired to start their own boutique. They already had an occupation, but they saw a need in my small town for a cute little boutique where women can get cute clothing apparel. Many teachers want cute and practical outfits to wear to school, and because they were teachers, they knew firsthand what women and teachers like to wear. They are unique because they did not have any background knowledge on how to start a business, they researched what they needed to do and took action. What drives them is to bring joy into people’s lives through these clothes and you can tell they care about every customer. Their business is interesting because they are very small, but they also have a website where you can order the clothes online and then either have them delivered to your house or pick up in the store. They demonstrate the drive of entrepreneurship because they are self-driven, and they are always trying new things and trends. They are innovating through buying and reselling clothes and other products for a more expensive price, but it is more convenient because customers are able to purchase online and try items on in the store.

Jenni Lee – Comme Si

Comme Si – Luxury Socks

In business as in fashion, attention to detail separates the good from the great—and if anyone understands the value of sweating the small stuff, it’s Jenni Lee. Jenni Lee is a young entrepreneur who created the company Comme Si, which makes luxury Italian-made socks that are made to feel as good as they look. Lee’s vision for her company was to make socks that would be a functional luxury piece in your wardrobe. She says, “As a woman who cares about every aspect of my wardrobe, I wanted socks to reflect what I look for in other fine accessories – designed well, made well, substantive”. I think this is a great and very innovative idea for an area where there is not much change. Lee says, “For me, this process is about reinvention; taking a common idea or concept, like wearing socks, and finding ways to infuse a fresh perspective through creativity, originality, utility, and nuance.” This shows great entrepreneurial traits and mindset. Wearing luxury socks goes beyond letting your toes live in luxe fabrics. It is for your own personal feeling. It can also be something that you wear to signal your considered aesthetic to others. Socks may be small, but they really do contribute to an outfit’s composition.

Nicole Dutra: Dutraville

In Ellicott City, MD, Nicole Dutra found a passion for hand dying clothes and fabrics. After years of experimentation with different methods of tie dying, she found ice dying her favorite. A couple more years later, she decided to sell her work and create a business out of it. She named her business Dutraville, and creates all of her pieces from home. She sells her work both from Instagram and Etsy, but she also does custom orders. Nicole provides excellent customer service with both quick shipping and, if you’re in the area, she will even drive it to you. She even will give you a personal tour of her studio and explain the process behind ice dying, show you all of her dyes, and even let you help her get a project started! She sells everything from tote bags to hoodies to Turkish towels, and she provides a discount if you want her to dye an article of clothing (or other cotton piece) that you already have. Her business is still growing, but it is definitely already worth her time. Nicole has had stands at many small business fairs, most commonly being outside Su Casa on Main Street in Old Ellicott City one Saturday of every month. She has even had the opportunity to partner with other small business owners and combine their products and skills! Dutraville is one of my favorite small businesses to support.

Dustin Williams – Photography to Fabrics

Dustin Williams, a Mississippi boy with love for cars, moved with all he had to Southern California after graduating high school. He moved into a friend’s house; all he had was a Subaru WRX and a camera. He began making money through photography by working at a high-end car dealership and doing weddings. He also had a YouTube channel that began seeing some success. As he grew his photography business, Legends Media, he made his own shirts and wore them in his YouTube videos. His audience enjoyed his sense of style and his brand and encouraged him to begin selling apparel, which he then did. His brand, Legends Media, saw very early success among his fans and quickly grew. Today, he does monthly drops based on his life and YouTube channel as well as a subscription for monthly t-shirts and other benefits. He now has 675k subscribers on YouTube and continues to grow at a rapid pace.

Dustin has been an entrepreneur from the start! He began making money by doing photography for people and then reinvested that money into what he loved, cars. He then used his cars to provide content for YouTube, and the rest is history. He has inspired me and many others to do what they love and to go the extra step. The motto he carries in his life and shares with others is “Do More.” He encourages his audience to always go the extra mile, because it may pay off in the future. His entrepreneurial mind has inspired so many, including me. His ability to make a living doing what he loves is very inspiring and makes me want to do the same!

Lucca International Clothing Brand

Lucca is very famous on Tik Tok and known for his ironic clothing apparel and has blown up on Tik Tok for advertising his apparel. What is unique about this young entrepreneur is that he uses ideas from people who comment of his Tik Tok’s, so he is appealing to the public, who are buying his stuff, and is more likely to sell more of his clothing if he uses ideas straight from consumers. He is also making customers laugh and have cool stuff which is what motivates him. The funny shirts and apparel that are usually ironic and don’t make sense is what makes his business interesting and intriguing. He does his business out of his house and uses his own website to organize his orders, this always makes his business innovating. With him being able to organize his own website makes it more personal for himself and customers instead of using an Esty shop where Esty gets to include their franchise. I have learned through him that if you have an idea, you can truly start anywhere, and it is so cool that he uses ideas from the public to get variety in his apparel so it’s not the same thing all the time.