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Sara Kays

Posted by LinnikED20

· Monday, November 30th, 2020

· 1 Comment

Sara Kays is a 21 year old singer/songwriter from Indiana. Currently in college, Sara continues to write music while getting her degree and performing her songs. She started her craft when she was 13, taking an interest in guitar and learning to sing, write, and perform in high school.

After graduating high school, Sara moved to Georgia to grow in her music, and recently moved to Nashville to continue performing and writing. Sara Kays has been publishing her music since 2018, starting with releasing her first song, “Rich Boy”, in October 2018. After releasing that first song, she then released the accompanying album to “Rich Boy”, called “A House Too Big”.

Since 2018, Sara has released 3 singles in 2019, 4 singles in 2020, and an album in 2020. Her social media presence is most well-known on TikTok, but she also has YouTube, Instagram, and Twitter accounts, as well as a website for her merch (https://www.sarakays.com/).

Her music relates to our generation, speaking through the music to those who have been in negative situations and have been affected by those situations. It’s almost like Sara’s way of soothing the hurt many have felt and being a helping hand in her own way.

1 Comment

Categories : Clothing, Creating, Instagram, Millennial Enrepreneuers, Music, Musician Entrepreneurs, Social Media, TikTok, Twitter, Uncategorized, Women Entrepreneurs, YouTube

BLDR Faith

Posted by osmonder19

· Saturday, November 28th, 2020

· 5 Comments

In the Bible, Jesus calls his disciples to go out into the world and share the Word. As Christians, we should strive to share the gospel with others and live boldly. Blake Stanley, a high school student from Urbandale, Iowa, took this mission to heart.

Blake wanted to wear clothing that displayed his Christian faith, but he found that a lot of them were cheesy and “in your face.” He wanted to design a shirt that made people stop and think about the deeper meaning.

Growing up, Blake was taught to use his gifts for the glory of God, and he wanted to use his creativity and entrepreneurial spirit to serve his faith. Hence, BLDR Faith was born in 2017. BLDR is an acronym for Birth Life Death Resurrection and is pronounced ‘bolder’. These 4 simple letters hold the most powerful message in history, and Blake really loved that it could spark conversations about the gospel.

At the beginning of starting this company, Blake’s family and friends were apprehensive about BLDR because they didn’t want him to be judged for sharing his faith. Despite this, Blake kept focus and reminded himself of Romans 1:16 which says, “For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes.”

Even though he didn’t get much support or money in the beginning, he knew that he was working for a greater purpose. He stayed motivated because of the customers who would come back and tell him how they were able to share the gospel by wearing the BLDR merchandise.

Blake is currently taking a year off college to expand BLDR and its mission. His company donates 25% of all proceeds to various missions. This year, part of the donation will go to The Salt Network, which helps to plant churches on college campuses across the nation. Additionally, BLDR will be donating to IllumiNATIONS, which is an organization devoted to translating the Bible in every language.

I really love the mission behind this organization, and it’s evident how the Lord has used Blake to share the gospel through his t-shirts, sweatshirts, etc.

Also, their merchandise is really cool – feel free to check BLDR out and support a small business at: https://bldr.faith/

5 Comments

Categories : Apparel/Accessories, Clothing, Design, Millennial Enrepreneuers, Redemptive Entrepreneurship, Social Impact

Max Reisinger: 17 & Living a Dream

Posted by Annalese Aderholt

· Tuesday, November 24th, 2020

· 4 Comments

Max Reisinger is a 17-year-old from Chapel Hill, North Carolina who is living a life that many teens and adults alike wish they were: one of YouTube and social media fame and successful business ownership. Reisinger currently has over 250,000 YouTube subscribers and nearly 13 million total views on his channel, as well as his own clothing brand, Perspectopia, which is a combination of the words “perspective” and “utopia” and is the basis for what his brand as a whole strives for.

Max’s YouTube channel was the beginning of his career as an entrepreneur and continues to be an integral part of his brand and internet presence. Max’s family lived in France for 7 months while his mother, a French professor, was on sabbatical there; his documentation of parts of this experience, along with his filming and editing skills led to his first big break on YouTube. In May of 2019, his video titled “A Day in the Life at FRENCH PUBLIC SCHOOL” would eventually reach just over 2 million views. His next most viewed video is about his experience coming back to America, in which he describes the “reverse culture shock” felt and provides an overall reflection on his time in France. This uncommon life-experience intrigued many and allowed Max’s talents and personality to shine and made the important initial strides in his YouTube career.

Now, Max mainly uploads vlogs about his life and topics teens and the surrounding demographic can relate to, including videos about his first college visit, time management, or just his average day. Also, he receives paid sponsorships and an overflow of positive comments on his videos as to how he is a true inspiration to his viewers. Max has a joy for life and a unique personality that is entertaining and well-reflected in his skillfully-edited videos — all of which attract new viewers and subscribers every day.

But Max did not stop with YouTube: he wanted to build his brand as an individual and to create a community in which different perspectives and experiences could be brought together in order to support one another and aim for a better tomorrow. Thus, in 2019 he launched the aforementioned Perspectopia. Specializing in embroidered Champion crewnecks, the site also includes t-shirts and various accessories like bucket hats, socks, and stickers, all of which Max designs, makes, and ships from his bedroom. Though still a high school student, brother, son, and friend, Max is a champion of productivity (something he frequently gives tips about on his YouTube and Instagram) and manages to work on his business endeavors for an average of 80-90 hours per week.

Keeping with the brand’s message, Max created an online discussion forum connected with Perspectopia on the popular platform Discord, so that people from anywhere in the world can discuss their lives with and support one another in the context of his brand. Currently, Perspectopia is donating over half of its profits to a Filipino community recovering from a recent typhoon, where a member of the Discord server lives. Perspectopia has been successful thus far because Max has created a brand that is not only original in design and well-made, but is also based on a mission felt by many and appeals to the ethos of a person; by buying his products, his customers can be a part of something greater — whether that be helping those in need, or just embodying the message of trying to continually improve our world.

Overall, Max Reisinger is an excellent representation of what a young entrepreneur looks like, and is perhaps one of the most realistic examples of such because, after watching his videos, he is seen to be a genuine, hard-working person chasing his dream. The combination of Max’s unique and high-quality YouTube and clothing brand with his commitment to making the world a better place is what has made him a success and inspiration thus far.

4 Comments

Categories : Clothing, Content Entrepreneurs, Social Entrepreneur, Uncategorized, YouTube

Tags : clothing, vlog, young entrepreneur, YouTube

Stitch Fix

Posted by Rachel Goetz

· Monday, November 23rd, 2020

· 6 Comments

Stitch Fix is an online styling service for women who are busy or need a change in their wardrobe. Each customer takes a style quiz and is assigned a personal stylist. The stylist picks out five personalize items that the customer would want to wear and sends them to the customer. There Is a $20 styling fee with every box to cover the stylists’ expertise and time. After trying on every product, the customer can return them for free or use the $20 dollars towards the clothes they want to purchase.

Stitch Fix was founded in 2011 by Katrina Lake. She started the company after her sister was her personal stylist and knew there was a market for women who needed or wanted fashion advice. She was attending Harvard when she shipped the first Stitch Fix box. When she first founded the company, they were only helping women but realized there was also a market for men. In 2016, they launched personalized boxes for men and offered plus sizes in 2017. As of 2020, they style men, women and children.

Stitch Fix’s mission as a company is to “change the way people find clothes they love by combining technology with the personal touch of seasoned style experts”. They take pride in knowing that each box is personalized for each client and that the personalized items can help them build their style. Lake’s goal when founding Stitch Fix was to help women discover their style and feel confident in what they wear.

Since Stitch Fix started, their sales have only gone up, making the company well-known and successful. They have over 2 million customers in the United States alone. Their sales and number of customers have gone up since the beginning of the pandemic. Their sales went from $370.3 million, a year ago, to $451.8 million in the second fiscal 2020, ending February 1^st. Many people have been turning to stitch fix for fashion styles and clothing pieces during the pandemic, instead of going to stores.

6 Comments

Categories : Apparel/Accessories, Business, Clothing, Convenience, Fashion, Women Entrepreneurs

Uptown Cheapskate – A New Approach to Clothing Resale

Posted by bidelspachcr20

· Friday, November 20th, 2020

· 3 Comments

Scott and Chelsea Sloan, son and daughter of Brent and Shauna Sloan (founders of Kid to Kid), grew up watching their parents’ children’s clothing resale enterprise grow and become successful. As young adults, they began to see the need for a similar enterprise for their own generation. This lead to the development of their own company – Uptown Cheapskate. Uptown Cheapskate represents a new approach to teen and young adult clothing resale. They wanted to provide a more cost effective clothing option while still appealing to current styles and a positive shopping experience. They did this by designing upscale, modern stores and creating a better system for buying used items for resale. When you walk into an Uptown Cheapskate, it doesn’t feel like you’re walking into a thrift store. It feels as though you’re walking into a mall, but without retail prices! Their buying process ensures that sellers receive fair payments for their gently used clothing while Uptown Cheapskate keeps their racks stocked with high value, in-style items at low prices. In addition to creating a better customer experience within the resale industry, Uptown Cheapskate also encourages support for the environment and sustainable fashion. They understand that the increased consumption of new clothing items creates large amounts of waste, and that most used clothing ends up in landfills. Selling used clothing to Uptown Cheapskates allows your clothes to have a new life instead of adding to pollution. In the same way, buying used clothing instead of new is a much more sustainable way to shop!

3 Comments

Categories : Apparel/Accessories, Clothing, Environment, Fashion, Millennial Enrepreneuers, Reselling, Sustainable

Under Armour: from a Basement to Stadiums

Posted by densmorear17

· Monday, November 16th, 2020

· 2 Comments

Clothing companies are a dime a dozen these days. It’s hard to scroll social media for more than 5 minutes without seeing another clothing company offering what they swear is a great deal on clothing you can’t differentiate from the last 12 advertisements you saw. Starting a clothing brand is a common outlet for entrepreneurs who don’t have any better ideas, but often if fails for lack of true innovation. Not Under Armour, though.

Kevin Plank, a former football team captain at University of Maryland, wanted clothing that would withstand sweat and rigorous physical activity. In 1996, he developed his first real prototype: The Shorty. The idea was that it was tight, light, moisture wicking, and dry. For the next couple of years, he developed heatgear and coldgear, and sold clothing from his grandmothers basement in Washington DC. After moving into a warehouse in Baltimore, it wasn’t until 1999 when Plank signed on to supply product for a football movie Any Given Sunday starring Al Pacino and Jamie Foxx that UA started gaining traction. Under Armour's history, from beginning to success and uncertainty - Business Insider

Wanting to make the most of the brand following the movie deal, the UA team decided to forego their paychecks and use them to purchase an ad in the ESPN magazine. This generated more than $750,000 of new sales and even more new brand awareness. By 2001, they were the official supplier for NHL, and had licensing deals with MLB and USA Baseball.

The main lessons to take away from this are differentiation and perception.

UA had to differentiate itself right off the bat in order to gain any traction. Thankfully, this was easier to do in 1996 than it would be today. In fact, it would be pretty difficult to differentiate UA from other clothing brands because there are so many that make similar items. But, it doesn’t matter because of the second lesson: perception. Because they were early to the clothing industry, they established their presence and dominance. While many Instagram-ad clothing brands are very comparable to UA items, UA has a distinct advantage: countless deals with NFL, NHL, NBA, or other teams, universities, movies, tv shows, or celebrities. They were able to differentiate themselves long enough to gain a brand loyalty and a favorable perception, and once they gained that favorable perception they no longer had to differentiate.

2 Comments

Categories : Apparel/Accessories, Clothing, Sports

ASRV

Posted by HangliterTA19

· Sunday, November 8th, 2020

· 2 Comments

ASRV is a premium sportswear company that was founded by Jay Barton. Barton always had frustration with the quality and functionality of sportwear. ASRV has become a well known brand in the sportswear industry and it is known as one of the highest quality brands that you can buy for training. ASRV prides themselves with creating on new textile technologies to create the most versatile and unique sportswear on the market. ASRV continues to innovate their products with new technologies that relate to everyday needs, such as moisture wicking material for sweat, to their Viral Off, which is built to shed viruses off.

Barton says ever since the age of 9 years old he had a salesman mentality and loved to sell anything. In middle school Barton started his first “business,” buying beads from flea markets and weaving them into necklaces to sell to girls at his school. In high school he launched his own t-shirt company, making t-shirts to sell to his friends and groups at school. Barton launched two sperate ecommerce companies in his early 20s, a sunglass and a watch company. Neither company was successful however, because they were both lacking one thing, authenticity. Barton started his company, “ASRV,” with a whole list of “do’s and don’ts” for creating an authentic brand. ASRV launched six products to a super targeted market and did almost $1 million in sales.

ASRV sets themselves apart from all other major sportswear companies because they focus their designs on sportswear mobility and functionality with a streetwear fashion look. Barton says their company spends a majority of their time researching and spotting fashion trends outside of the sportwear industry so that they can keep innovating to match the needs of their consumers. The company has time and again innovated and catered to the specific needs of the targeted market that they have identified.

2 Comments

Categories : Clothing, eCommerce, Fashion, Fitness, Uncategorized

Habits365

Posted by flennikenjj18

· Wednesday, October 7th, 2020

· No Comments

Most high-school seniors tend to worry more about their college decision and finishing out their high school career strong. However, if your name is Eli Zied you are more worried about managing life as a high schooler on top of running your constantly growing apparel business. At the age of 17 Eli started Habits365 which is a lifestyle apparel company built on the principle of encouraging good habits. His entrepreneurial and business genes stretch much further back. At the age of 12 he started reselling expensive sneakers to make some extra money and he quickly fell in love with fashion and apparel. As he fell in love with shoes he got into fashion and began to closely follow all the biggest fashion brands. Following these brands closely gave him an eye for style and what people were looking for. Eli surrounded himself with entrepreneurial minds and learned the ins and outs of the industry. Five years later he started his own brand and was able to apply all the knowledge he gained selling shoes to Habits365.

While reading about Eli I noticed a few traits that are common among entrepreneurs and some that were unique to him as an individual. The common traits he possesses are innovation, desire, ability to identify problems, and willingness to take risks. Starting an apparel brand in a saturated apparel market is extremely difficult but Eli possessed the necessary traits to not accept failure. Eli also has a few traits that make him unique. He possesses a deep desire to help other people and promote living a positive lifestyle. He did not start Habits365 because he wanted to make money and be rich. He started it to provide cool apparel that promotes people being the best version of themselves. He wants to help other people succeed by making clothing that gives them confidence. Eli started a commercial enterprise with clear social value.

No Comments

Categories : Apparel/Accessories, Clothing, College, Fashion, Healthy Lifestyle, Male Entrepreneurs

Ben Francis’s GymShark Clothing

Posted by WisniewskiAT17

· Wednesday, September 30th, 2020

· 4 Comments

Quickfire questions with Ben Francis | Fresh Business Thinking

https://www.gymshark.com/

Ben Francis started a company called GymShark at the age of 19. He did this while being a full-time student and working nights as a pizza delivery driver in the UK to help fund his project. His business idea started when he could not find any workout clothes that he liked wearing. So, he decided to design his own line of workout clothes. After two years of him grinding it out between school, a part-time job, and starting a business, his business made over 250 000 pounds in one year which is equal to making over $300,000 in the US.

What drove Ben Francis was to achieve a workout clothing line that was comfortable and functional to allow for optimal performance and customer satisfaction. I found Ben’s inspiring because he was trying to start a business while also going to school and working a part-time job. He shows how the idea of hard work and persistence can help you achieve anything. Ben’s story shows us that if you really want something and you go after that will everything you have even if it means working a part-time job to help fund your idea that its worth it and that it can be done. He also shows that it can be done at such a young age, many people think that balancing school and work is hard enough at the age of 19 but Ben has shown otherwise. Ben’s idea is innovative because he found out that in the UK there were not many places that specialized in workout equipment. He found that many of the products that were sold that many users found uncomfortable or too expensive specifically for weight lifters, so he attacked this target market and was able to come up with a product that the customers enjoyed.

4 Comments

Categories : Clothing

Sofia Overton – Success In Her Pockets

Posted by vantilma17

· Sunday, September 27th, 2020

· No Comments

New Kids on the Block: Wise Pocket Products

At age 11, Sofia Overton started her company Wise Pocket Products because she wanted to help children who are active as well as those who are in need. She realized there was a lack of pocket space when she saw her cousin put her phone in her sock. After trying this for herself, she spotted the inefficiency of this method and wanted to fix this problem. She decided to make socks with pockets in them. After finding success with this product, she has decided to expand her business to sell leggings as well.

Overton, recognizing there are millions of children in need, wanted the core of her business’ mission to help children. For every pair of socks sold by Wise Pocket Products, a pair is donated to children in need. “Wise Pocket Products believes that if you make sure a child has warm feet they will always have a warm heart knowing that their community cares for them.” (Overton)

Overton saw the problems of lack of pocket space and also children who were in need. She fixed both of these issues with one solution. Overton is not only making a profit but is also giving people an opportunity to make a difference in their communities. For these reasons, it is clear to see her entrepreneurial gifts.

To learn more about Wise Pocket Products visit: https://wisepocketproducts.com/

No Comments

Categories : Charity, Clothing, Fashion, Kids, Socks, Women Entrepreneurs