Archive for Clothing – Page 7

Mo’s Bows

Moziah “Mo” Bridges loved to wear three-piece suits as he loved dressing up, but he hated the bow ties that were sold in stores. None of them were stylish enough for his taste to make him look sharp. At 9 years old, he created Mo’s Bows, to solve that problem.

When Mo came up with the idea for Mo’s Bows, his grandmother, a former seamstress, taught him how to sew. Mo, his mother, and grandmother all helped out sewing the ties in the early days of the company and ran the business from their home. He sold his creations to local stores and got attention of national press outlets like The Steve Harvey Morning Show and Oprah Magazine. This helped him land on an episode of Shark Tank in 2014, and got one of the best deals in the show’s history.

He landed a deal with Daymond John as Daymond offered to mentor Mo for free. Daymond said he identified with the young Mo working with this single mother and grandmother out of their house trying to grow their clothing business.

Since 2011, Mo’s Bows has brought in $600,000 in sales. The company now has seven full time employees, including Mo and his mother. He bow ties are still being made my hand in their hometown of Memphis, Tennessee.

This relationship opened up many doors for Mo, like getting his bow tie business in Neiman Marcus and Cole Haan stores. Recently, he scored a 7 figure licensing deal with the NBA to make bow ties for all 30 NBA teams. Daymond taught Mo about giving back, so Mo incorporated this and now has a redemptive side to his company: each year Mo creates a bow tie where all proceeds go to St. Jude’s Research Hospital.

Now at 17 years old, Mo is planning on having a complete fashion line by the time he is 20 years old. He wants to attend The Parsons School of Design in New York City pursuing a degree in Fashion Design. He added new clothing and apparel to Mo’s Bows including neck ties, pocket squares, t-shirts, and hats.

Mo found a problem in his passion of style and fashion and turned it into a $1 million company.

Check out Mo’s Bows here

Amber Venz Box: Turning “Likes” into Dollars

Amber Venz Box has taken the fashion-tech industry by storm while being a mother, wife, and successful business woman all at the age of thirty.  The Dallas native has turned photos on social media into a way for style inspirations to make money. Mulling over the idea with her husband, at the time boyfriend, the two created an online website called RewardStyle with an affiliated app called LIKEtoKNOW.it. This company connects retailers with social media users so that people can easily find and purchase an outfit they saw in someone’s post. This new way of selling and shopping has seen one billion dollars worth of success and is growing. Box’s idea began before Instagram dominated social media platforms, which proved to make this company difficult to start.

RewardStyle was born from Amber’s own pain when was struggling for money as a twenty-two year old living in Dallas. Amber had her own consulting business where people would sign up and pay for a fashion consultation. She also ran a personal blog that kept up with her daily attire and style. Amber realized that she was losing money because people were just buying what she was blogging about instead of scheduling a consultation, and at the time money was her focus. It was then when she began crafting her idea to create a platform that would make her money, make retailers money, and make customers’ shopping experience easier.

It wasn’t a simple process, however, because Amber Venz Box ran into trouble trying to get large retailers to notice her and take the time to listen. There were many times when retailers would tell her there is no budget to work with bloggers because they mostly focus on celebrities and magazines. Amber also saw problems arising in her marriage because their opinions about running the business were different. With great persistence and patience, Amber was able to close a deal with a smaller retailer who saw an increase in revenue after working with her company. This brought the couple closer together, and they are now a strong business duo. Today, Amber is working with over 4,500 retailers who pay commission to users promoting their merchandise, which leads to sales for the company right from the picture.

Hearing the persistence Amber required to get her company running echoed what we have been talking about in class and with the quest speakers. Start-up companies can’t be successful unless you want it and adapt your strategy for the market you are trying to pitch to. Sometimes failure is regardless, but we should never give up after a few failed attempts. Amber was able to solve her own pain, but she also solved the pain felt by different markets. In other words, Box took her passion for style to create a new piece of technology that has changed the fashion industry.

Beaux and Paws – 12 year old makes bow ties for a cause

 

Meet Darius Brown – a 12-year-old entrepreneur with a passion for bow ties and helping animals find their forever homes.  It all began back in 2017 when Darius was watching hurricanes Harvey and Irma on TV.  As homes were destroyed, so were pets’ lives.  Shelters became overcrowded and began to consider euthanasia as an alternative.  Darius saw this need and decided to do something.  He began sewing bow ties for the shelters to put on their animals in hopes of making them look cuter to prospective adopters.  This would help animals find a home and free up the system for new animals who would inevitably come in.

Later in 2017, he created “Beaux and Paws” to reach a larger audience.  He began making his custom bow ties for both people and pets and donating a portion of each profit to the ASPCA.  His additional GoFundMe has allowed him to visit other cities around the U.S. and volunteer his services as local shelters, helping even more pets to find a loving home.

Darius’ commitment has gained him national attention and he has appeared on NBC, the Rachel Ray Show, and has even received a letter from former President Barack Obama.

His story is particularly amazing because of his own struggles.  When Darius was two years old, he was diagnosed with speech delay, comprehension delay, and fine motor skills delay.  With the help of his mother and sister, he overcame these challenges by learning to sew, and today he hopes to one day attend Standford and launch his own clothing line.

The Brothers behind Vineyard Vines

After a particularly bad day at his job at a marketing and communications company, Shep Murray was told to think more “inside the box”. He did not like hearing this phrase, and decided to quit. Shep then called his younger brother, Ian Murray, and told him that he quit his job and dared Ian to do the same. Shep got a call minutes later saying that his brother Ian followed through and quit his job too.

During a family trip to Aguilla in 1997, Shep and Ian talked about creating a high end neck tie company that represented the finer things in life. Ian and Shep had more time to pursue this business idea since they both quit their jobs.

Before quitting their jobs, they used their last paychecks and applied for as many credit cards as possible while they still had credit. Cash advances from the new credit cards helped Shep and Ian fund Vineyard Vines in the beginning stages. Both brothers used their contacts at their former jobs to make connections in the fashion and design industry.

In 1998, Shep and Ian noticed that no one was wearing ties because they thought they were boring. Men only wore ties to weddings or graduations. They wanted to use this to their advantage, and they did. They wanted to make neckties more appealing to more people, especially preppy New Englanders. Their idea was to make a product line of neck ties that had whimsical and colorful patterns that could spark conversations.

To build their brand, the brothers took a different approach to find customers that would want to purchase their products. During July 1999, they would couch surf up and down the eastern seaboard, carrying bags with merchandise inside. They focused specifically on selling at Martha’s Vineyard, and would bike ride and boat around beaches hoping to find customers interested in purchasing products. They even went to holiday boutiques and church fairs to sell. The summer of 1999 was the time of largest growth that they have every seen. After this growth season, they moved their in home offices into larger office spaces in Connecticut, where the brothers grew up. The brothers spent their summers as kids on Martha’s Vineyard, which inspired the name and concept of their brand. This was another reason why they chose to have their headquarters in Stamford, Connecticut.

Shep and Ian were gifted with a incredible opportunity: to create a custom neck tie for Aflac, an insurance company. The design resulted in a $400,000 commitment to purchase 10,000 ties. They bought a boat and then got busy fulfilling the order. in 2005, the brothers opened their first retail store on Martha’s Vineyard. Within 3 years, they surpassed $1 million in sales.

Today, there are 91 Vineyard Vines stores across the United States. They have also expanded the product line to include clothing, swimwear, and bags for men, women, and children. They are still known for their bright and playful prints. The company is still 100% owned by the brothers, and the financial freedom allows them to be flexible, responsive, and fully committed to the brand’s essence — selling the “good life” and “Every day should feel this good!”. Vineyard Vines is very popular among so many people today, and known for their whale icon on t-shirts and other products.

Vineyard Vines sells an experience. It offers something that everyone wants: the ability to convey a nice life. Shep and Ian Murray were able to tap into the New England lifestyle and make it into their company and brand. The story of the Murray brothers shows that sometimes safety in a job/career is not the best thing. Break out of your shell and start something new. Everyday should feel good, like the essence of Vineyard Vine’s brand.

 

Check out Vineyard Vines products here

Are You Kidding?

Sebastian Martinez absolutely is in love with crazy colorful and wacky socks. Known as the “sock kid” in preschool, five-year-old Sebastian always showed off his wacky socks. His grandmother worked in the retail industry and would bring Sebastian socks when she would visit. Most kids would hate to receive socks as a present, but Sebastian loved it! Within a year’s time Sebastian had collected more than 100 pairs of colorful, tall, wacky socks.

On June 25th, 2013, Sebastian’s mom, Rachel Martinez, asked sock loving Sebastian, “would you like to design your own socks?” This simple question launched into a business like no other. Sebastian had so many design ideas that through his mother and other resources these ideas become a dream come true. Rachel was able to connect with a manufacturer in Guatemala that could produce some samples of these silly socks.

Almost a short year later, Are You Kidding became a real company and six-year-old Sebastian was the proud CEO while his mother served as president. A few months before becoming official, the Martinez home as well as close friends and families’ homes were bursting at the seams with boxes full of wacky socks. The company become a family bonding experience as Sebastian’s older brother Brandon used his socializing and presentation skills to market the product while Sebastian’s father Fabian’s excitement and energy kept the whole family involved and encouraged.

Are You Kidding is partnered with multiple nonprofits such as Live Like Bella Foundation, SLAM ALS, Autism Speaks, Breanna Vergara Foundation, and the American Cancer Society. Each partnership is unique because specific socks are created to support that organization and their mission. Through these partnerships Sebastian and Brandon have received a Commendation from the Mayor of The City of Miami. The two brothers have also appeared on Good Morning America, The Harry Show, Noticerio Univision, and CNN en Español’s Dinero.

 

Nine Line Apparel – Tyler Merritt

Nine Line Apparel is a patriotic clothing company based out of Savannah, Georgia.  It was created by now military vet, Tyler Merritt and his wife in 2012.  They started as a small t-shirt company based out of their garage while Tyler was still on active duty, deployed overseas.  His wife successfully managed the company for a little over a year and over that period of time, they expanded into a small house, and then purchased a storefront in 2014.  The company started gaining a lot of traction and over the next several years they made the decision to expand yet again.  In 2017, Nine Line Apparel opened the doors of their 60,000 sq. ft. facility outside of Savannah, Georgia, where they operate today.

Nine Line Apparel is dedicated to uniting Americans.  They are committed to their values which are stated on their website as:  1. Respect the flag and what it stands for.  2. Support the military, police, fire departments, and any other public service who have and continue to serve the United States honorably.  3. Being patriotic is not something to be ashamed of.

Nine Line Apparel, under the guidance and leadership of Tyler Merritt, is continually innovating to ensure they can stay profitable while still manufacturing their items in the U.S.  While it may not always maximize profits, they are committed to upholding their values and serving the American people.  They now carry numerous t-shirt designs and styles, sweatshirts, hats, jackets, accessories for dogs, a new women’s line featuring athletic wear, and many more patriotic apparel related items.  Tyler Merritt has built this company from the ground up and is now seeing incredible success with numerous interviews and bits being aired on Fox News, the brand being carried at large stores such as Cabela’s and Field and Stream, and countless online orders being placed every day.

Many of Nine Line Apparel’s employees are current and retired military, and they specifically seek to give jobs to former military members who are searching for jobs.  Tyler Merritt also created the Nine Line Foundation, which is a non-profit organization, partially funded by the profits of Nine Line Apparel, that is dedicated to meeting the special and financial needs of severely injured soldiers and their families.  Their latest project is building a Veterans Village, which will provide housing and training needed for homeless veterans to get back on their feet.  Tyler Merritt with his businesses has found a way to be both profitable and make a social impact without compromising his morals and values.  It is inspiring to see a company take a stand, stick to it, and even with a considerable amount of backlash, still be successful.

https://www.ninelineapparel.com/pages/about-us

https://ninelinefoundation.org/about-us/

 

Melonnial Entreprenuers

Brian Keller (left) and Zachary Quinn (right)

Seeing beyond the facade of grades and GPA’s, Brian Keller and Zachary Quinn took their college entrepreneurship project as more than just an academic endeavor. An assignment given on the second day of class was transformed by these two men into tangible hope, love, and support for pediatric cancer patients nationwide in less than two years. Love Your Melon is a social enterprise which personally delivers knit beanies to children fighting cancer upon each sale. The company’s immense success forced them to evolve from donating the hats on a buy-one, give-one basis, to donating half their profits to other nonprofit organizations fighting pediatric cancer and working alongside afflicted families because sales exceeded patients to donate to. 

Heavily involved in serving the homeless with his parents as a child, and inspired by the philosophy of Toms Shoes, Quinn conceived the idea of Love Your Melon. To begin $3,500 was raised in loans from friends and family, the first round of beanies were bought, patches chartered from a local embroiderer, and only one weekend with a booth outside a restaurant later 200 beanies had been sold and 200 more distributed to oncology patients. Spreading like wildfire, sales grew exponentially and supply was quickly trampled by demand. To go beyond financial participation in the cause, Keller and Quinn expanded their enterprise to incorporate customers directly through a college ambassador program. It began with a bus tour across the nation stopping at college campuses to sell, and then transport the students to local hospitals to deliver the gifts first hand. On top of this, product offerings have broadened to blankets, apparel, accessories, even bling for pets, and beyond.

Overwhelmed by the realization that  health is not a guarantee, but a blessing, Keller and Quinn desired to come alongside their afflicted peers- aware that they could just as easily be in the opposite position.  The co-owners continue to be inspired by the fighting spirits they meet every day. With over 170,000 hats and 6.2 million dollars donated since just October of 2012, it is evident that these mere students identified a clear need that others are eager to support. Working within the simple means and limitations of college students, Keller and Quinn were able to see past themselves, refusing to take a class assignment for granted. Now thousands of children are surrounded by an entire community of beanie-wearing supporters. Hair or no hair-no matter-fashionable head wear is a uniting force.

 

 

Kevin Plank

Kevin Plank used to play football back in the day. Noticing his football teammates’ sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabric from women’s undergarments. In the mid 1990s he sold his first shirts from his grandmother’s basement, exaggerating to early customers to make the company sound bigger. Plank was pretty much broke when he started selling signature clothing under the Under Armour brand. He took all the cash he had saved, about $20,000, and racked up an additional $40,000 of credit card debt to fund the company. Soon after, he made a landmark sale of $17,000 to Georgia Tech University, and in a wave of momentum, made sales to two dozen NFL teams. From there, he went on, in just a few years, to cultivate millions in sales and hire hundreds of employees. Today, Under Armour does nearly $2 billion in retail sales, and has around 6,000 employees. It is so crazy to see people come up with these ideas in such a small setting and turn it into millions and sometimes billions of dollars. Today, Kevin Plank’s net worth is just over $2 billion. From “messing around” with women’s undergarments to having one of the most recognizable brands on the planet, it is safe to say that Kevin Plank really knows how to invest his money efficiently and run a business. You can spot the logo anywhere and immediately recognize what it is and what it stands for. You know that Under Armour makes athletic wear, and most of the time it is over priced. But with all that being said, people still continue to buy the products because they like the quality and style of the brand. As of 2017, Under Armour had 166 stores in the United States alone. If every store sold at least $100 worth of product every day, that is about $16,000/day… not a bad living huh? Under Armour will continue to grow and satisfy their customers for many years to come.

A Whale of a Story — Vineyard Vines

Image result for vineyard vines logo

Shep and Ian Murray, CEOs and brothers (as they like to be called) created the now iconic clothing brand Vineyard Vines. The two brothers were working for in Manhattan in 1998 when they both decided to quit the corporate life to pursue their dream of living the good life hence their slogan “Every Day Should Feel This Good.” They say their story began with the reminiscence of their childhood on Martha’s Vineyard. Before quitting their jobs in NYC they signed up for as many credit cards as they both could (and used their health plan just as much, they like to say). With their credit cards they used all they could to personally finance their dream of living the good life.

July, 1999 the two brother began selling their ties off their old boat and out of backpack on Martha’s Vineyard. That summer saw the largest growth their new company Vineyard Vines (VV) had ever seen. By the end of the season VV moved to a small office on the island. By 2004, the Murray brothers’ company grew to multiple boutique shops along the East Coast. Between their expansion in ’04 and ’07 the new company’s revenue tripled. And, in 2015, VV christened its new 91,000 sq. ft. headquarters in Stamford, CT.

The story of the Murray brothers and Vineyard Vines goes to show that investing in yourself without a safety net is always the best motivator for any entrepreneur. Risk it all to get the best reward because “Everyday Should Feel This Good.”

Jake Nickell – Threadless

In 2000, Jake Nickell started a thread on the forum website Dreamless, where artists could submit t-shirt designs to share with the rest of the thread. The best few designs were then chosen, and Jake printed them out and sold them. The artists who won received a few free shirts for their contribution. All of the money Jake made from shirt sales was put directly back into printing new shirts. His reason for this project was not making money, it was his passion for design and the art community. He did not even really think about it becoming a real business at first. After this first round, Jake built a website to sell the shirts on, and eventually moved everything to the site when he saw a possibility for a business. He called it Threadless, a spin-off of the name Dreamless. The basic structure was, and still is, that artists submit designs, and each week they are voted upon by the site users. Then the best are printed out and sold. Artists receive money and a Threadless gift card for winning.

Soon after, Jake dropped out of art school to focus on Threadless. During the first few years, Jake was constantly designing new websites and rolling them out to get feedback on them. They would sometimes totally change the Threadless website four times a year. Jake is an artist and a coder, so he had fun working on this, and still does to this day. In 2004, Threadless made $1.5 million in profit, and in 2006 they hit $6.5 million. Then in 2008, Inc. estimated $30 million in sales at a 30% profit ($9 million in profit), and also named Threadless as The Most Innovative Company in America and placed them on the front cover of their magazine.

Threadless utilizes two big tools with their business model – crowdsourcing and co-creation. This means that the customers create and promote the products being sold, which is part of the reason they are so successful. It gets artists involved in what they love to do. They also have a chance to make money from it, so they will go promote it to their friends, which keeps growing the business. Threadless was actually around before the term crowdsourcing came into being, but it was quickly connected with the company.

Threadless also does very well at connecting with their customers and artists. Employees sometimes text the artists, and constantly communicate with them and ask about their experience.

Threadless is truly an innovative company that has become very successful. What has made them successful is their (at the time) unique business model, and their passion, especially Jake’s passion, for the artist community.