Eric July, better known on YouTube as YoungRippa59, is an American musician, YouTuber, comic book writer, libertarian political commentator, and founder of the Rippaverse. The Rippaverse is a new individual comic book company created by Eric. He was driven to create the Rippaverse after seeing major comic book companies like DC comics and Marvel comics succumb to the woke ideologies of the modern era, which caused them to hire writers who care more about pushing their woke agendas over story and characters and let them destroy beloved comic book characters for the sake of pandering to the mainstream media. Eric was a YouTube commentator on this issue for years but then decided to be part of the solution by making his own comic books that were not focused on pandering to the mainstream but on telling entertaining stories with great characters.

Eric exhibits entrepreneurial traits of being able to see the problems of a failing product and create a better alternative. He also focuses his company on respecting the customer, creating a story continuity that will not be altered, like DC and Marvel often do, and making a comprehensive story that is easy to follow. He has launched a website for Rippaverse, as well as artists to bring a new era of comic books.

Eric July’s Rippaverse shows that there is a way to please audiences while standing for what you believe. He has received backlash for his efforts but he still perseveres. With his first campaign reaching $3.7 million, it shows that there is an audience for some authentic comic books.